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VIP WINNERS WEEKEND
PAUL MBUA
WBAF IP | Investment Expert |
Policy Expert | Consultant |
Entrepreneur |
Ecosystem Architect |
Trainer |
IT Expert
EU Independent Consultant ID : EX2021D412313
OACPS R&I PSF Policy Expert ID: OACPS/PSF/11
 ZERO BASED THINKING
 PHONES ON VIBRATION / SILENT
 INVEST THIS TIME
 LETS HAVE FUN
 CO CREATION – YOUR VIEW IS COUNTED
HOW TO PITCH
MY BUSINESS
WHY
TYPES
PITCHING
WHAT
PITCHING is YOU THE ENTREPRENEUR
WHEN YOU OPEN YOUR MOUTH
WE START LEARNING WHO YOU ARE
BELIEVE
PASSIONATE
PERSUASSION
COMMUNICATE CLEARLY
 What can i do? – CAPACITY
 How big is the market? – GROWING
 Target Audience – CUSTOMERS
 My progress? – MILESTONES
 Business model? - MAKE MONEY
 My team? - DIVERSIFIED EXPERTISE
TO DRIVE THE VISION
 What do I want? - REALISTIC
EXPECTATIONS
INSIGHTS
YOU CAN’T PITCH WITHOUT A FEEL
OF OUR PRODUCT OR SERVICE
PRESENT A PHYSICAL PRODUCT
PICTURES OF DEMO / WEBSITE
A PICTURE OF PEOPLE USING IT
VISUALS PAINTS THE BEST STORIES
 PITCH DECK
 STORY TELLING
 COMMUNICATION
TOOLKITS
1. Be Concise and to the Point
2. Practice
3. Practice Your Timing
4. Master every Aspect of the Business
5. Pay Attention to the numbers
6. Understand Your Audience
7. Address a Real Customer Experience
MASTERY
FORMAT
1. Welcome (Hook investors right away with a killer one-liner)
2. Problem (We solve this big, painful problem for these people)
3. Solution (With this solution that has these unique/compelling benefits)
4. Product (This is how our product works in 3 simple steps)
5. Business Model (This is how we make money)
6. Traction (Here’s proof that our customers/users love what we’re doing)
7. Market Opportunity (This is how much money we’ll make if we own the market)
8. Competition (This is who we compete with and why we’ll beat them)
9. Growth Strategy (This is how we will transform our opp. into a huge business)
10. Financial Projections (OPTIONAL: Here’s what our first 3 years will look like)
11. Team (This is the team that has what it takes to own this opportunity)
12. Ask / Funding (This is the money we need to take this to the next level)
Make your business LESS RISKY
Opportunity you want to share / MORE ATTRACTIVE
Linkedin.com/in/paulmbuaofficial
Facebook.com/paulmbuaofficial

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How to Pitch a Business

  • 2. PAUL MBUA WBAF IP | Investment Expert | Policy Expert | Consultant | Entrepreneur | Ecosystem Architect | Trainer | IT Expert EU Independent Consultant ID : EX2021D412313 OACPS R&I PSF Policy Expert ID: OACPS/PSF/11
  • 3.  ZERO BASED THINKING  PHONES ON VIBRATION / SILENT  INVEST THIS TIME  LETS HAVE FUN  CO CREATION – YOUR VIEW IS COUNTED
  • 4. HOW TO PITCH MY BUSINESS
  • 5.
  • 7. PITCHING is YOU THE ENTREPRENEUR WHEN YOU OPEN YOUR MOUTH WE START LEARNING WHO YOU ARE BELIEVE PASSIONATE PERSUASSION COMMUNICATE CLEARLY
  • 8.  What can i do? – CAPACITY  How big is the market? – GROWING  Target Audience – CUSTOMERS  My progress? – MILESTONES  Business model? - MAKE MONEY  My team? - DIVERSIFIED EXPERTISE TO DRIVE THE VISION  What do I want? - REALISTIC EXPECTATIONS INSIGHTS
  • 9. YOU CAN’T PITCH WITHOUT A FEEL OF OUR PRODUCT OR SERVICE PRESENT A PHYSICAL PRODUCT PICTURES OF DEMO / WEBSITE A PICTURE OF PEOPLE USING IT VISUALS PAINTS THE BEST STORIES
  • 10.  PITCH DECK  STORY TELLING  COMMUNICATION TOOLKITS
  • 11. 1. Be Concise and to the Point 2. Practice 3. Practice Your Timing 4. Master every Aspect of the Business 5. Pay Attention to the numbers 6. Understand Your Audience 7. Address a Real Customer Experience MASTERY
  • 12. FORMAT 1. Welcome (Hook investors right away with a killer one-liner) 2. Problem (We solve this big, painful problem for these people) 3. Solution (With this solution that has these unique/compelling benefits) 4. Product (This is how our product works in 3 simple steps) 5. Business Model (This is how we make money) 6. Traction (Here’s proof that our customers/users love what we’re doing) 7. Market Opportunity (This is how much money we’ll make if we own the market) 8. Competition (This is who we compete with and why we’ll beat them) 9. Growth Strategy (This is how we will transform our opp. into a huge business) 10. Financial Projections (OPTIONAL: Here’s what our first 3 years will look like) 11. Team (This is the team that has what it takes to own this opportunity) 12. Ask / Funding (This is the money we need to take this to the next level)
  • 13. Make your business LESS RISKY Opportunity you want to share / MORE ATTRACTIVE