The document discusses maximizing sales through social commerce on platforms like Facebook, Instagram, TikTok, and Pinterest, highlighting the growth of this sector with an estimated global revenue of $571 billion in 2023, expected to exceed one trillion by 2028. It outlines features and best practices for engaging customers and promoting products, such as shoppable ads, live shopping events, and influencer partnerships. The document also provides examples of successful brands utilizing these strategies effectively.

1. Maximizing Sales
Using Social
Commerce

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3. ⚬ General Intro
⚬ Presentation
⚬ Q&A
Agenda

4. Full Product Video Tour
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5. 08. Social media listening
09. Social publishing
10. Retargeting
11. Cross-channel Analytics
12. Pipeline management
13. Calendar booking
14. Multi-channel AI Chatbot
01. Landing pages
02. Advanced payment forms
03. Popups and site messages
04. Powerful lead tracking
05. Visual marketing logic builder
06. Predictive email campaigns
07. AI email copy
14+ Core Tools Working Together

6. The Growth and
Impact of Social
Commerce

7. • Platforms like Instagram, Facebook,
TikTok and Pinterest provide an
immersive experience for customers.
• This leads to impulse buys and reduced
friction as customers can easily find and
purchase products without having to
leave the app.
• The average person spends $314 every
single month, consistently, on impulse
buying (Source: Slickdeals).
The Growth & Impact of Social
Commerce

8. • Integration of shopping and social
media.
• Enhanced customer engagement.
• Streamlined purchase experience.
What is Social Commerce

9. • Worldwide, social commerce generated
an estimated revenue of $571B in 2023.
• The expected annual growth rate from
2023 to 2028 is 13.7%.
• Revenues are forecast to exceed one
trillion dollars by 2028.
Source: Statista
Social Commerce Revenue Growth In
10 Years

10. Social Commerce
Platforms Overview

11. Instagram
• Around 1/3 of Instagram’s 2.35 billion
monthly active users engage in social
shopping on the platform (Source:
Tidio).
• Just imagine using Instagram, seeing a
prefect pair of shoes, directly adding
them to cart, and purchasing them with
your preferred payment method. All
without abandoning the app.
Source: Tidio

12. Instagram Features for Social Commerce
• Shoppable Posts and Stories: Use
product tags in images and videos
across feed, reels, and stories so that
people can tap on a tag and learn more.
• Instagram Live Shopping: Engage with
Customers and sell products in real-time
during live broadcasts with the option to
tag products for purchase directly from
the video.
• In-App CheckOut: Offer a seamless
purchase process within the app,
allowing customers to select products
and checkout without leaving Instagram.
Source: Instagram

13. Facebook
• In 2022, Facebook had 63.5 million
individuals engaging in social shopping
(Source: RecurPost).
• This figure is expected to grow, reaching
67.8 million US shoppers by the end of
2024 (Source: eMarketer)
Source: eMarketer

14. Facebook Features for Social Commerce
• Facebook Shops: Create customizable
online stories accessible on both
Facebook and Instagram for a seamless
mobile-first shopping experience.
• This allows you to connect with
customers through WhatsApp,
Messenger or Instagram Direct to
answer questions, offer support and
more.
• Facebook Marketplace: Buy and sell
items directly without the need to setup
a dedicated store.
• Facebook live shopping: Same as
Instagram.
Source: Meta

15. TikTok
• 3 out of 5 TikTok users discover new
products on TikTok
• TikTok has 35 million US users
engaging in social commerce (Source:
Fit Small Business).
• This number is expected to reach 40
million in 2026. (Source:eMarketer).
Source: eMarketer

16. TikTok Features for Social Commerce
• There are 3 types of TikTok Shopping
Ads.
• Video Shopping Ads: In your ad, you
can highlight one more products and
make them shoppable right from in-feed
video ads displayed on the For You
page.
• Catalog Listing Ads: Instead of video,
such format uses static images pulled
directly from your product catalog.
• Live Shopping Ads: Allow users to watch
live videos while being able to buy
products directly from e-commerce
platforms.
Source: DataFeedWatch

17. Pinterest
• Pinterest is a platform that’s perfectly
suitable for social commerce.
• 1/3 of the platform’s users have a yearly
income of over $100K (Source:
Pinterest).
Source: Pinterest

18. Pinterest Features for Social
Commerce
• Pinterest allows you to create several
types of commerce ads.
• Shopping Ads: Show details like pricing,
product availability and review.
• Collection Ads: This immersive format
uses slideshows and video-like content
to help people shop for similar products.
• Live Shopping: Through Pinterest TV –
a series of live, and shoppable videos
focused on food, fashion, beauty and
more.
Source: Pinterest Source: Techcrunch

19. Best Practices for
Maximizing Sales
Using Social
Commerce and
Automation

20. Connect Your Store to Social
Platforms
• Connect your product catalog with social
platforms.
• Facebook and Instagram have their
built-in features to direct sync your
catalog.
• Another option is using 3rd-party apps
like Shopify, Woo-commerce,
BigCommerce, etc…
• For social platforms that don’t offer
direct integrations or pre-built
connections, you can use custom
integrations.
Source: Upwork

21. Optimize Your Social Commerce
• Use high quality visuals and videos that
showcase your products in the best
light.
• Write compelling product descriptions
that emphasize on the benefits.
• Use strong CTAs like “Shop Now”,
“Learn More” or “Get Yours Today”.
Make them clear and easy to find.
Source: CXL

22. Keep Your Branding Consistent
Across Channels
• Ensure a consistent branding across all
your social commerce channels.
• Logos, colors, typography, messaging,
and tone should remain consistent
among all platforms.
• Create a brand identity guide that your
team can reference as they create
copies for products and ads, stage
photo, video shoots and graphic layouts.
Source: Codelattice

23. Tap Into Customers Reviews and UGC
• One of the powerful ways to educate
your customers or entice them to buy is
to take advantage of your customers
testimonials.
• Encourage your customers to share
their experiences, reviews and photos of
your products.
• Highlight their positive feedback on your
social media profiles and product listings
to show real-life examples.
Source: embedsocial

24. Use Contests, Giveaways and
Interactive Content
• Running contests and giveaways is a
powerful tactic to drive engagement.
• Encourage the audience to engage with
your post by liking, commenting, sharing
or tagging others.
• This also expands your content reach
and products through user-generated
interactions.
• You can offer discounts or freebies to
boost your customers enthusiasm for
participation.
Source: TikTok - @toofaced

25. Host Live Shopping Events
• Go live across social channels to
encourage real-time interactions.
• It enables customers to make
purchases directly through the event.
• Live shopping events can increase
Average Order Value by up to 30%
compared to other e-commerce
channels (Source: Bambuser).
• Prepare engaging demos, Q&A
sessions, special offers, interactive
polls, exclusive discounts, etc…
Source: TikTok - @toofaced

26. Engage with Your Customers
• Actively engaging with your customers
not only stimulates trust but also
impacts prospective buyers.
• Be ready to always comment on posts
where your brand is mentioned, reply to
comments on your own posts and ads,
and answer direct messages.
• Never ignore negative reviews; reach
out privately to your customers and use
these reviews as an opportunity to
recover and improve.

27. Invest in Paid Ads and Retargeting
• Beyond organic effort, if you want to
drive traffic to your online store, expand
product visibility, or boost conversions,
creating paid ads is an effective
strategy.
• Streamline ad creation and retargeting
across social platforms by syncing
customer data.
• Use an ecommerce marketing platform
to automatically retarget potential
customers on social, who have already
abandoned their carts or exclude those
who already purchased.
Source: VBOUT

28. Create AI Chatbots
• Use chatbots to display product
recommendations and enhance your
customer service.
• AI chatbots in e-commerce boost sales
by proactively engaging customers,
offering personalized product
recommendations and recovering
abandoned carts.
• These chatbots improves customer
satisfaction by providing instant support,
personalized assistance, and seamless
shopping experience.
Source: Tidio

29. Partner with Influencers
• Identify influencers who align with your
brand values, target audience and
industry.
• Encourage them to create relatable
content that showcases your products in
an authentic way.
• Use tracking links, discount codes or
affiliate programs to attribute sales to
specific influencers.
• Set KPIs like CTR, conversions and
sales generated from influencer
campaigns to evaluate the effectiveness
of influencer collaborations and optimize
future campaigns.
Source: Medium

30. Brands Excelling
Well with Social
Commerce

31. Sephora
• Sephora showcases their extensive range
of beauty products through shoppable
posts and stories with product tags and
descriptions.
• They also partner with influencers to create
engaging content and promote their
products.
• Sephora’s chatbot allows customers to
browse products, get personalized
recommendations, and make purchases
within Facebook Messenger.
Source: Sephora

32. Nike
• Nike uses Facebook and Instagram Shops
to showcase their vast catalog of shoes,
apparel and accessories.
• Users can browse and purchase items
directly within the apps.
Source: Nike

33. Milk Bar
• Just before the pandemic, 75% of Milk Bar’s
revenue came from their physical stores and the
rest was from selling products online (Source:
sprinklr).
• After the pandemic, the brand has tapped into
live videos and sharing attention-grabbing photos
on Instagram.
• They allow direct purchases through their
Instagram’s storefront.
• Milk bar succeeded in combining visual appeal
with e-commerce functionality, creating a positive
shopping experience.
Source: sprinklr

34. Eventbrite
• Event organizers frequently use social
media to promote their events and sell
tickets directly through Facebook.
• This allows for seamless ticket purchasing
and increased visibility for their events.
Source: Eventbrite

35. Booking.com
• Booking.com’s chabot on Facebook
Messenger assists users in finding and
booking accommodations, providing a
personalized and conversational booking
experience.
Source: Medium

36. Charlotte Tilbury
• This cosmetics brands was one of the first
to create a digital storefront using VR.
• They offered “Shop with Friends” feature
that allows users to share the experience
with loved ones through video calls and
discover hidden treasures together.
• They create live shopping on TikTok
allowing to join interactive events featuring
influencers and exclusive discounts on
certain products.
Source: sprinklr

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