The document outlines a proposal by Ali Tavanayan, director of TEI Web Solutions, discussing web development best practices and strategies for improving user experience on e-commerce sites. Key points include the importance of clarity in design, effective call-to-action strategies, and increasing traffic through SEO and social media engagement. It also emphasizes the need for quality visuals, ease of use, and robust analytics to optimize sales potential.

1. Ali Tavanayan
ali@TEIWebSolutions.comTEI Web Solutions
13th May 2015

3. Attention
Desire
Interest
Action
Satisfaction

8. Hosted platforms
Cloud
Hosting
 Share
 Dedicated
Open Source
Mobile Friendly vs. Mobile Responsive

9.  Ali Tavanayan, Director of TEI Web Solutions
 Senior Web Development Project Manager
 B.Sc Software Engineering
 M.Sc E-Commerce (UK)
 PMI, PMP, MCSE, A+
 Running Tavanayan Enterprises Inc. since 2002
 POS software & Integration specialist
 Speaker in
 Vancouver Tech Festival (Microsoft)
 Web Not War (Microsoft)
 Dev Cam (Microsoft)
 Marketing Mastery Summit
 Capilano University
 Vancouver Business Network
 Multi Multicultural society
 S.C.U.C.S.S

11. Over 90 web development projects & 100s of web maintenance clients within last 8 years.

12.  Founder of :
 Vancouver Joomla User Group
 Vancouver Magento User Group
 Vancouver Moodle User Group
 Vancouver Symfony User Group

13. “I can now reveal the super secret project I
alluded to during our conversation, the Best
Buy Canada Multi-Channel Marketplace.”
Josh Johnston
Best Buy Canada
Website Manager
13 May 2015

14. Clarity
Clarity
Clarity
In-purpose
Design
Navigation

15. Yummy Tummy

19. Who are the target market
Lead generator page (landing pages)
What benefits they will receive
Success stories
Product features
Testimonials

20. 1. Call to actions

21. 80-20 rules
Primary target audience
Secondary target audience
Other audience
Gender, Age, Education, Wealth, Avg. Basket Size, Avg. Price

22. 1. Call to actions
2. Bad / low quality photos

23. Lighting
Resolution (Quality)
Scaling
Directions
Materials & Details
Consistency
Size: image, and file  performance

28.  http://www.istockphoto.com/
 http://www.fotolia.com/
 https://www.dollarphotoclub.com/

29. 1. Call to actions
2. Bad / low quality photos
3. Ease of use

31. Minimum of 7 ways to find the information:
1. Navigation
2. Search
3. By Brand
4. By type / style
5. Best sellers
6. Special offers
7. New products
8. Breadcrumb

32.  Why we are here?
 Where we can go from here?
 Accessibility to other relevant pages
 ‘Contact us’ links
 Search results
 Not to wide / deep (max 5~7 items)
 Global vs. Local navigation
 Wording

33. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics

34. Average visit per day: 60 (22K year)
Average request for free sample per week: 35
Average product price: $30
Number of products: 2 x 2 + 8 = 12
Average basket size: $55
Average margin: 45%
Customer value per year: $400
Conversion rate from samples: 30%

35. Current potential:
 21,000 v/y x $400 x 0.01% = $84,000.00
 With 75 visits per day
 No e-commerce, No CRM, No marketing
What if we increase the traffic to 300 day?
 SEO, Social media, Animation, PPC, Blog, White
paper, Informational videos, etc.
 Potential is $336,000.00
 45% margin  $151,200.00

40. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof

42. Traffic is the asset
Google rank / SEO
Proof in number of visitors
Proof in number of members
Social followers
Ratings and reviews
Expert mentions
Testimonials
Likes

43. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing

44. Upsell related products
Recommended products
News letters
Promotions
Special offers
Packages
Gift cards

45. White pages
SEO
PPC
Facebook ad
Social media
A/B testing

46. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing
7. Updates

47. Site speed
Site updates
Too many slides
Target audience
New contents
Update products
Free Shipping & Returns
User experience (UX)
Product details

48. 1. Call to actions
2. Bad / low quality photos
3. Ease of use
4. Analytics
5. Social proof
6. Marketing
7. Updates
8. Standards

49. Category listing
Product listing
Product details view
Terms and conditions
Search results
Credibility logos (BBB, PayPal, SSL,etc.)
Balance
 Register vs. unregister
 # slides
 Logo size

50. Registration forms length
Pools
Popups
Quick Checkout
full contact details  look trustful
Keep a blog which is informative
Live chat
Pricing strategy

51. Labour costs
Duplicate effort
Human mistakes
Delays on synchronization

54. Products
Orders
Customers
CRM
Accounting
APIs
Custom fields
Loyalty system
Gift Cards
Service providers
Vendors
Alliances

56. Under pricing vs. Over pricing
Cost-base vs. value-base
Cost + value base
Set prince
 Monitor
 Feedback
 Competition
Raise vs. reduce pricing

58. Rule #1 : Clarity
Rule #2 : Clarity
Rule #3 : Clarity
Be clear about the desired action of every and each of pages
Keep the design and content clear and simple.
Have a simple navigation system

60. admin@TEIWebSolutions.com

61. Ali Tavanayan
www.TEIWebSolutions.com
604.506.6108 / 604.424.4024
Ali@TEIWebSolutions.com
@TEIWeb
ww.facebook.com/TEI.Web.Solutions