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1. HOW-TO
How To Grow A New
YouTube Channel From
0 To 1000 Subscribers
By Jason Yu January 26, 2021 3 Comments
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Going from 0 to 1000 subs is hard, but very doable in 2022.

2. One of the biggest questions many aspiring YouTubers have is “how hard is
it to grow a YouTube channel”?
The brutal answer: Quite hard.
Growing your YouTube channel to your first 1000 subscribers is difficult,
but it can be done.
Growing a YouTube channel takes a lot of work, especially during the
beginning. No one knows who you are, and YouTube won’t show your
channel in seach results since you’re brand new.
People are reluctant to subscribe to a channel with no social proof, no social
media presence, and 0 subscribers.
Yet, I often see many aspiring YouTubers point to feel-good stories and huge
influencers to downplay the difficulties of growing a YouTube channel.
They look at former Patreon software engineer Jarvis Johnson, who
transitioned to being a full-time YouTuber when his comedy channel
exploded to over one million subscribers in two years.

3. exploded to over one million subscribers in two years.
Or these new aspiring YouTubers see the instant success of real estate
millennial Graham Stephen, who hit one million subscribers in just two years.
Graham Stephen made real estate and finances cool on YouTube. His
main channel has over 2.6 million subs today.
Or gaming channel Girlfriend Reviews, who came out of nowhere in 2019
and also passed one million subscribers in less than 18 months in 2020.
But these stories are the rare exception, not the norm. The 0.001%. The
reality is that most YouTubers struggle to get their first 1000 YouTube
subscribers.
The Reality Of Growing A
YouTube Channel
YouTube marketer and growth specialist Nick Nimmin said that, on average,

4. YouTube marketer and growth specialist Nick Nimmin said that, on average,
the average YouTuber had 157 videos before hitting 1000 YouTube
subscribers. On average, it takes anywhere from 4 to 12 months for a
channel to pass the 1000 sub milestone.
YouTube growth specialist Nick Nimmin explains that growing on
YouTube is hard and takes work.
Of course, some YouTubers passed the 1000 sub mark much faster without
posting over 100 videos or in less than four months. For the vast majority of
YouTube creators, however, the struggle to grow a brand new channel is real.
The aim when first starting shouldn’t be to get one million subscribers or
become the next YouTube superstar. Rather, it should be to grow from 0 to
1000 subscribers.
The Golden Number: 1000 Subs
Why is this 1000 subscriber milestone the golden number?
To make money off YouTube through its ads program, YouTube channels are
required to have over 1000 subs and 4000 watch hours a year.
Hitting 1000 subs is a great feeling. It unlocks monetization on the platform.
Making a little bit of money per month from ads motivates YouTubers to
push towards 10k and 100k subs.

5. The goal for newcomers should be 1000 subs, since channels can be
monetized at that point.
Seeing four-digit subs also shows that you built a community that genuinely
likes your channel and wasn’t built off sub-4-subs (please don’t do this!).
Getting to 1000 subs is both manageable and a big accomplishment for
brand new YouTubers. This milestone is a good, first goal to aim for in
creating a successful YouTube channel.
Now the next question: how do you grow a channel from 0 to 1000 subs?
Here’s where I come in. I’ve worked with several brands and helped grow
their YouTube channels to over 100k subscribers. I have also grown my
personal channel to nearly 10k with a very engaged audience.
We’ll go over the step-by-step, no BS, no fluff strategies I used to efficiently
grow a brand new channel to the four-digit milestone.
Let’s get into it!
How To Grow Your Youtube
Channel From 0 To 1000
Subscribers
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6. Subscribers
1. Pick A Niche And Stick To It
One of the biggest mistakes newcomers make is talking about everything on
their channel. They’ll talk about anything that interests them, from skiing and
cooking to movies and investing.
This is also a common mistake with vloggers, as they talk about anything in
their life without any clear sense of a specific niche.
I know this first-hand, as I made this mistake and instantly destroyed my first
YouTube channel’s growth.
Focusing on a single niche is critical.

7. Why Not Having A Niche Is Bad
Laser focusing on one niche when first starting out is essential to growing.
The problem with talking about multiple topics is viewers will be confused
about what your channel is about. It’s akin to McDonald’s one day
announcing that they’ll be serving sushi and Japanese food.
Everyone knows the fast food chain specializes in burgers, fries, and
milkshakes. McDonald’s customers will be confused by this new change in
menu. If they wanted Japanese food, they would go to an actual Japanese
restaurant.
This is the same concept with niching down on a YouTube channel.
Going back to the first example, if a viewer subscribes for a person’s cooking
videos, they’ll be interested only in cooking-related videos.
Imagine if the Golden Arches (McDonalds) started serving sushi and
Japanese food. It would be so awkward.
If a viewer is then bombarded with other random videos, they’ll skip those
videos since they don’t interest them. When a viewer sees too many
unrelated videos, they will most likely unsubscribe and not return to your

8. unrelated videos, they will most likely unsubscribe and not return to your
channel.
Also, when viewers skip a majority of a channel’s YouTube videos, this will
hurt their click through rate (CTR) on the platform.
CTR is how often a viewer clicks on your video. If this percentage is too low,
the YouTube algorithm demotes your video and won’t show it on its
recommendation feed, nor in search.
To make a channel’s message crystal clear and keep CTR high, niching down
is the best strategy, especially for brand new channels.
2. Get TubeBuddy
Having trouble knowing which keywords to target? Or which phrases have a
lot of competition on YouTube?
Enter TubeBuddy.
TubeBuddy is one of the most useful tools for YouTube channels. By using
its keyword tool function, it gives a lot of information to creators.
The tool shows users the most competitive YouTube search terms in a given
niche, recommended search terms to aim for, and how much traffic a search
term receives.

9. TubeBuddy is one of the most useful apps for seeing YouTube analytics.
This app saves YouTubers a lot of time in searching for keywords and shows
how well the competition is doing in a niche. Rather than shoot in the dark
and guess what phrases may work, TubeBuddy shortcuts this guesswork.
Choosing the right keywords and phrases is a major step to cracking SEO for
YouTube. YouTube is currently the second largest search engine in the world,
just below Google, with a staggering three billion searches a month.
TubeBuddy helps YouTube creators easily optimize and tweak their
channels.
This app is recommended by many YouTubers for these reasons. It is also
free to download, with additional features for premium membership.
3. Spend Time On Your Video
Title And Thumbnail
The commonly-used saying of “first impressions are very important” is true
in many cases.
YouTube is no exception. The first things that a viewer will see when
perusing YouTube are a video’s title and thumbnail.
If the video’s title and thumbnail are enticing and appealing, and a viewer is
interested in that topic, a viewer may click on that video. This increases a
video’s CTR.
Try TubeBuddy For Free (Best Youtube Tool To Grow Your Channel)

10. A video’s thumbnail is one of the first things a viewer will see. Make sure
it’s good!
Thumbnail Credits: Tubefilter
On the other hand, if the title and thumbnail aren’t eye-catching, viewers will
simply skip that video and check out others. If a lot of people skip over the
video, this will damage the video’s CTR.
Since having a high CTR is so important to getting your videos
recommended more and growing your subscribers, spend some time on
each video’s title and thumbnail. It’s recommended to spend anywhere from
one to three hours on creating a custom thumbnail and title.
For non-graphic designers, using Canva makes creating eye-catching
thumbnails a lot easier. It’s free and easy accessible. Graphic designers can
use Adobe Photoshop and Illustrator to produce some great thumbnails.
4. Promoting With The Right
Social Media Channels
Not all social media channels are equal, especially when first starting out.
Most newcomers promote their videos using every social media channel,
from Twitter to Instagram. They promote their videos on their Facebook
feeds and share them with friends and family.
The thinking is that “if I promote my video everywhere on social media,
people will notice my awesome videos, check them out, and share them with
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11. people will notice my awesome videos, check them out, and share them with
others.”
Sadly, blindly promoting videos this way very rarely works. YouTubers often
get little to no traffic doing this.
Facebook groups and LinkedIn are two of the best social media
platforms for newcomers.
The major reasons why are a lack of social proof and few subscribers on
new YouTube channels. Most people will only subscribe to channels that are
already popular or if they’re really interested in a channel’s topic.
A better way is to find social media channels with a built-in, engaged
audience. A platform where, even with no subscribers, if creators share
quality content, people will engage and share those videos.
Digital marketing is important for promotion, but there’s a more effective
way than just shotgunning your video to every social media platform.
From personal experience, the best places to share content are Facebook
groups (not Facebook pages), LinkedIn, and Reddit.
Facebook groups are very effective for sharing to engaged groups. There are
groups in many niches, from traveling and cooking to video games and
movies. The best part is very few YouTubers know about this.
When sharing on Facebook groups, make sure to promote only your best,

12. When sharing on Facebook groups, make sure to promote only your best,
highest quality videos (see point #6 for quality videos). YouTubers that
promote underwhelming, fluff content won’t be shared on these groups.
Worse, these creators damage their reputation on these groups, so it’s best
to avoid posting bad content.
LinkedIn is another great place to promote. People often associate the
platform as a professional portfolio that’s only used to find jobs and
network.
Linkedin has been gaining popularity as one of the best places to promote your
content.
Yet, another very underused function of LinkedIn is sharing and promoting
content.
The professionals that frequent LinkedIn are looking for high quality content.
Since LinkedIn’s content curation is still underused and has little
competition, sharing good content will be rewarded by being pushed more in
LinkedIn’s search engine.
Reddit
The last recommended platform is Reddit. The platform draws 330 million
people a month, 26.4 million American users daily, and is one of the best
places for content to go viral.
A fair warning though: creators that overly promote their content will

13. A fair warning though: creators that overly promote their content will
instantly be shadowbanned. Being shadowbanned is the worst thing to get
hit with on Reddit, since no one else will see a creator’s content from now on.
In short: avoid being Shadowbanned on Reddit.
A general rule on Reddit is to contribute to 90% in sharing and commenting
on the platform and 10% sharing your own content. Reddit is very anti-
marketing and anti self-promotion, so promoting oneself is the worst way to
approach this platform.
Better yet, getting another person to share the video on Reddit is preferred. If
another person shares a video on Reddit voluntarily, that shows that the
video is good quality.
5. Create Educational Content
One of the best forms of content to create for any YouTube channel is
educational content. It’s one of the most efficient, fastest ways to grow a
new channel.
This type of content is especially good for new channels, since viewers
generally don’t care about a channel’s subscriber count.
Rather, these viewers look for answers to their questions, as well as good,
thoughtful content. “How to” videos, tutorials, and video essays form the
backbone of this video content and help people upfront.
Because of this, some of the most popular videos fall into this category.

14. Educational “how to” content is highly searched content that any
channel can do.
Thumbnail Credits: Medium
Solve A Pain Point
If a channel can solve a viewer’s pain point, they’ll most likely subscribe to
the channel. This is because they gave something for free and built trust
right away.
It’s no surprise that many new channels that focus on educational content
grow a lot faster than other mediums.
Since there are millions of searches a day on educational content, new
channels can jumpstart their growth by doing this content. For a channel in
the YouTube growth niche, educational videos on “How to develop an
engaged community,” “How to create videos with a full time job,” or this very
topic of “Growing a YouTube channel from 0 to 1000 subs” are excellent
pieces of content.
This type of content is incredibly helpful, builds trust, and solves a problem.
On the other hand, avoid doing content that doesn’t accomplish one of three
above. Popular content such as vlogging and Let’s Plays (for gamers) are
bad for new channels.
People won’t find a new channel in search, since it’s brand new. Even if they
do find a particular new vlog or Let’s Play channel, most people would rather
watch a much bigger channel. This is because of social proof, with an
established channel’s much higher sub count.
By doing educational content, new content creators can shortcut the growing
pains stage. It’s a lot easier for new channels to gain new subs, build trust,
and help people by solving a problem.
6. Quality Content > High
Production Value
Try TubeBuddy For Free (Best Youtube Tool To Grow Your Channel)

15. Having quality content is much better than having high production value in
your videos.
What is quality content? It’s content that provides value to the viewer. The
video can be funny, entertaining, or educational (see point 5 above).
If the video adds value and does not mislead viewers, then it is good, quality
YouTube content.
Where most newcomers get confused is they feel their first videos should be
highly-polished productions that come straight from a Marvel movie. That
great content means spending a lot on equipment. That a quality video =
high production value.
This is the far from the truth.
A smartphone is all you need starting out.
Thumbnail Credits: Vtrep
Start With The Bare Minimum
While having a polished, well-edited video helps, most quality videos are just
standard cuts, containing few graphics, some text, and simple background
music (or even no music). Many of these videos don’t have an intro screen,
nor an outro screen.
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16. Many quality videos are also shot with a smartphone and use sunlight as
their lighting source. YouTubers film themselves and let their personality and
voice carry the video. Most YouTubers DIY (do it yourself) much of their
video production even when they’ve become bigger channels.
Yet, despite the polished production and slick editing of a more professional
video, these videos are highly entertaining, add a ton of value, and get a lot of
views.
The truth is most new YouTubers start with little to no video shooting or
editing experience, yet are capable of creating quality content.
Another truth bomb: your video’s lighting and even video quality can be
decent when making a quality video.
Good sound is essential for videos or
podcasts. Above is the Blue Yeti, a popular
choice for mics.
One recommendation is investing in good sound. Buying a Rode mic or pin
mic or a Blue Yeti for podcasting is a good purchase.
People will watch so-so video quality with excellent sound. At the very least,
that video can be turned into a podcast.
But people won’t watch a video with great video quality and crappy sound.

17. 7. Consistency Is Important
Consistency is key in growing a YouTube channel.
Newcomers should treat their uploading schedule like a TV show. With a TV
show, an episode is released every week at the same time.
TV watchers know when to catch a show and reserve that time slot to watch
their favorites.
YouTube growth specialist and entrepreneur Roberto Blake is a big fan
of consistency.
Thumbnail Credits: YouTube – Roberto Blake
YouTubers should follow this same rule. Normally, the most consistent
YouTubers post a video every week.
But some YouTubers may be busier with work, family, and school and can
only release YouTube videos every two weeks or so.
Whatever schedule a creator chooses – once a week, once every two weeks,
once every month, etc. – viewers will show up for every new video as long as
the creator is consistent in uploading videos.

18. 8. Create Longer Videos
Creating longer videos is key to growing a strong, successful YouTube
channel.
The biggest reason for making longer videos is better monetization through
Google Adsense.
Videos that are more than eight minutes long can place more than one ad
break in videos. YouTubers have control over where they place their ads and
how many they want to insert in the video.
It’s a good idea not to go overboard on placing too many ads, as viewers will
get annoyed by too many and leave your video.
Videos shorter than eight minutes can only place one ad. YouTubers also
have no control over where ad is placed, as it’s random.
Many studies show that 14­18 minute videos rank consistently higher
than shorter videos. Thumbnail Credits: The Offbeat Story
As mentioned, to even place ads on a video, YouTube channels need to have
1000 or more subscribers.

19. Longer Videos Often Rank Higher
In YouTube’s Algorithm
Outside of monetization, longer videos outperform shorter ones.
Studies show that 14-18 minute videos or longer frequently rank much
higher than shorter videos. So even though YouTube creators can place
multiple ads if they meet the eight minute minimum, having 10+ minute
videos is recommended.
The reason for longer videos is that YouTube wants people to stay on its
platform as long as possible. When users stay on YouTube longer, YouTube
can show more ads, which makes the company more money.
The content that keeps viewers on YouTube longer is, yes, long-form videos.
When creators make lengthy, 14-18 minute videos, YouTube rewards them.
The platform starts pushing more of their videos through to users with the
YouTube algorithm, as well as increases a video’s ranking in the search
results.
So while longer videos take a good amount of time to make, the payoffs in
better ad revenue and SEO are well worth it.
——
Other Suggestions
The next set of suggestions are also useful in growing a channel. While I
wouldn’t say these suggestions are as important as the ones mentioned
above, they do help in further optimizing a YouTube channel.
But for now, here are some more suggestions:
Having a call-to-action (CTA)
Having end screens
Creating playlists
Responding to comments
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20. Responding to comments
Commenting on other YouTuber’s videos
Embedding videos on other websites (or your own)
Number of subscribers
Having pop ups to ask people to subscribe
Having bloggers cover you
Doing YouTube live (or Twitch)
Creating lengthy video descriptions
Getting videos to be noticed on YouTube’s sidebar
Being more active on social networks / social media
Using HD screenshots for your thumbnails
Using annotations to make your video more watch friendly
Doing video marketing
Having a template for video scripts, shooting, and editing to make videos
much faster
Creating Evergreen content (This one is very important)
The last one, creating evergreen content, deserves a separate article on its
own.
As the bullet list shows, there’s a lot of ways to approach YouTube creation
and marketing. Stick with the main strategies in this article first before
branching out, so you don’t get overwhelmed.
CTR And Watch Time Are
That Important
Although I briefly mentioned them – as these topics are better suited to a
more lengthy article – CTR and watch time are the most important factors
on YouTube.
Having a good CTR and high watch time tells YouTube to promote your
videos more on people’s recommended feeds. This is why see some videos
are pushed often on the recommendation page and why some YouTubers
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21. are pushed often on the recommendation page and why some YouTubers
grow fast.
Click through rate is one of the most important metrics for YouTube
growth.
Thumbnail Credits: YouTube
Having a good understanding of CTR and watch time also helps in creating
future videos and predicting their success.
A high watch time shows YouTube that a video’s audience retention is high.
This tells the YouTube algorithm to promote the video more on its suggested
videos page and to show it more often in the search results.
In turn, YouTube’s search engine and recommendation feed introduces that
YouTuber’s videos to new audiences. This leads to more people checking out
their videos and subscribing.
The strategies above cater to creating videos with higher CTR and watch
time, setting up new video creators in a good position to succeed on
YouTube.
Wrapping It Up
Growing a YouTube channel is hard. With more channels coming out each

22. Growing a YouTube channel is hard. With more channels coming out each
year, it’s tough to stand out among the crowd, especially in 2021.
But it’s very doable to create a thriving channel even today. It’s always most
difficult starting out.
It takes some hard work, knowing the best ways to grow a YouTube channel,
and knowing the realities of YouTube growth.
I won’t lie: It’s a challenge to grind for those 1000 YouTube subscribers.
For those ready for the challenge and ready to get started, let’s get those
1000 subscribers!
← How To Diversify
Revenue And
Monetization Models
(with Deacon Hayes
from Well Kept Wallet)
→
How To Build A
Successful Online Side
Hustle (with Robert
Farrington, Founder of
College Investor)
By Jason Yu
My name is Jason and my unique background makes a good
icebreaker when first meeting someone. I worked as a journalist,
a university instructor, a software developer, a video creator, and a
marketing specialist. I also grew up and lived in Asia for 15 years
total (Korea and Japan) and love learning new languages and
about new cultures.
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