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HOW TO CHANGE THE WORLD 
carl@behaviorgap.com 
@behaviorgap
New York Times 
Subject: Financial Advisors 
I love this 
! 
We’re looking to host experts answering 
questions - Interested? 
! 
R 
[10/28/2009] 
from: Ron Lieber
CRAIG’S STORY
WHAT CAN WE DO ABOUT 
IT?
1 
ADMIT THAT WE ARE 
PART OF THE PROBLEM
2 
START TALKING ABOUT 
MONEY
3 
TALK ABOUT THE RIGHT 
THINGS
4 
SIMPLIFY.
5 
WHY?
6 
LET GO
GET A IDEA EVERY WEEK ! 
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JOIN HERE:! 
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http://www.behaviorgap.com/newsletter-2/

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