The document compares Nielsen and Rentrak television audience measurement systems used in Omaha, noting that Rentrak measures a larger sample size on a daily basis and provides more accurate and useful data for advertisers. Tables and charts show that Rentrak ratings consistently show higher viewership across different time periods and demographics, meaning advertisers could reinvest hundreds of dollars if using Rentrak ratings rather than Nielsen.
How ORCA helps a golf course manage 3rd partiesThe ORCA Report
How to use The ORCA Report to calculate the opportunity cost of barter and better manage the trade relationship between you and your 3rd Party Marketing & Technology Partner
Frail Parks Southern Africa is launching a new membership program called "SILVER ACCESS" to make camping more affordable in Southern Africa. SILVER ACCESS members will receive discounts of up to 60% on normal rates at participating campsites during slow seasons. Members can also rent dedicated long-term sites monthly. Campsites that participate as service providers will fill empty sites during their slow seasons and receive added publicity throughout the year. Service providers choose the weeks and discounts they offer and provide contact details to Frail Parks for member bookings.
O documento apresenta a biografia da cantora e atriz Barbra Streisand, destacando sua carreira de sucesso e o filme Yentl que dirigiu e produziu. Também discute a adaptação cinematográfica do conto de Sholem Aleichem "Tevye, o Leiteiro" e uma mensagem do Rabino Jonathan Sacks sobre a importância da tradição oral judaica.
El documento habla sobre el embarazo en la adolescencia. Explica que el embarazo ocurre entre los 10 y 19 años y conlleva riesgos biológicos, psicológicos y sociales tanto para la madre como para el feto. Algunos factores que contribuyen al embarazo precoz son el inicio temprano de las relaciones sexuales, el uso inadecuado de anticonceptivos y las violaciones. La educación y el uso de anticonceptivos son factores importantes de prevención.
This study examines the performance and power characteristics of 4G LTE networks compared to 3G and WiFi networks through local experiments and analysis of a publicly deployed Android app called 4GTest. The researchers develop the first empirically derived comprehensive power model of a commercial LTE network and apply it to analyze 5 months of usage data from 20 smartphone users. Their results show that LTE has significantly higher throughput than 3G and WiFi but is less power efficient, especially for small data transfers. They also investigate the impact of various LTE configuration parameters on energy usage.
How ORCA helps a golf course manage 3rd partiesThe ORCA Report
How to use The ORCA Report to calculate the opportunity cost of barter and better manage the trade relationship between you and your 3rd Party Marketing & Technology Partner
Frail Parks Southern Africa is launching a new membership program called "SILVER ACCESS" to make camping more affordable in Southern Africa. SILVER ACCESS members will receive discounts of up to 60% on normal rates at participating campsites during slow seasons. Members can also rent dedicated long-term sites monthly. Campsites that participate as service providers will fill empty sites during their slow seasons and receive added publicity throughout the year. Service providers choose the weeks and discounts they offer and provide contact details to Frail Parks for member bookings.
O documento apresenta a biografia da cantora e atriz Barbra Streisand, destacando sua carreira de sucesso e o filme Yentl que dirigiu e produziu. Também discute a adaptação cinematográfica do conto de Sholem Aleichem "Tevye, o Leiteiro" e uma mensagem do Rabino Jonathan Sacks sobre a importância da tradição oral judaica.
El documento habla sobre el embarazo en la adolescencia. Explica que el embarazo ocurre entre los 10 y 19 años y conlleva riesgos biológicos, psicológicos y sociales tanto para la madre como para el feto. Algunos factores que contribuyen al embarazo precoz son el inicio temprano de las relaciones sexuales, el uso inadecuado de anticonceptivos y las violaciones. La educación y el uso de anticonceptivos son factores importantes de prevención.
This study examines the performance and power characteristics of 4G LTE networks compared to 3G and WiFi networks through local experiments and analysis of a publicly deployed Android app called 4GTest. The researchers develop the first empirically derived comprehensive power model of a commercial LTE network and apply it to analyze 5 months of usage data from 20 smartphone users. Their results show that LTE has significantly higher throughput than 3G and WiFi but is less power efficient, especially for small data transfers. They also investigate the impact of various LTE configuration parameters on energy usage.
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
This document provides information about ESPN Ithaca radio station, including its mission, programming, hosts, and target demographics. The station aims to provide the best local sports audio experience through radio, streaming and an app. It features local programming like Between the Lines weekday show as well as play-by-play for over 70 high school games per year. The station has a largely male audience with higher education and income levels who listen both in and out of their vehicles.
Jesse Alvarez presents a radio advertising proposal for Gulf Fresh seafood to partner with L&L Broadcasting. L&L Broadcasting owns over 140,000 weekly listeners across Mississippi stations. The proposal includes running ads 6 times daily for $5,500 per month. The goal is to educate consumers that Gulf seafood is safe to eat and build the Gulf Fresh brand.
The document provides advertising rate information for various outdoor, print, radio, and television media in Zambia. For outdoor media, it lists rental rates and fees for billboard spaces on several major roads in Lusaka. It also provides publication details and advertising rates for the magazine "Let It Flow". For television, rates are given for the Christian channel TBN. Several radio stations are outlined with spot rates and program package rates - these include Hot FM, Power FM, Falls FM and Joy FM. Overall the document offers a comprehensive overview of advertising options and rates across different mediums in Zambia.
Advertise in Africa on barter! Travel to Africa on barter! Take a safari or holiday in africa and use barter! Visit the Ormita Commerce Network to find out more about hotel and resort accommodation, intenational advertising, international travel and products and services available on barter : http://www.barterforadvertising.com http://www.ormita.com http://www.barterforequity.com http://www.governmentbarter.com http://www.barterforprinting.com
Presentation for hard to crack client...giving their bottle band TVC campaign a level up...Author, Jun Lao... if this helped trigger a brilliant idea, kindly visit my site www.paparazsea.com for more surprises
Sports Grind Entertainment is a sports talk radio show airing weekdays and Saturdays in San Antonio, Texas. The document outlines their sponsorship plans, which include various levels of radio advertisements and sponsored segments. The levels range from $800-2500 per month and include benefits like commercial spots, sponsored shows, and mentions by the hosts. The team includes Calvin Casey, Rudy J, Johnny Salami, and Sabrina Avila. The goals are to promote sponsors, build buzz around the show, and meet sponsorship goals through marketing and advertising.
The document provides sales and listing data for July 2007 for the South Park real estate office. It lists the top sales and listing teams and individuals. It also includes charts showing the office's year-to-date capture rates for affiliated businesses and how the market has performed in areas 3, 4, and 5 for single-family homes, condos, and townhouses. Announcements for upcoming events and a section on the office's SMART Agent initiative are also included.
The marketing proposal summarizes CBS Radio Houston's strategy to help drive women ages 35-54 to call ABC Home & Commercial Services for home services. The strategy includes radio spots on MIX 96.5, SportsRadio 610, and The Bull stations, which heavily target homeowners in this demographic. It also proposes email marketing, video pre-roll ads, and sponsorships of various community events to raise awareness of ABC and increase attendance at A Child's Hope Gala to help more people in need. The total proposed investment is $313,595 for the year.
This document summarizes the contents and features of the Powerpluslearn website. It provides learning resources such as videos, audios, e-books, tutorials and more on various topics for free or by download. It also describes the Powerplus business opportunity which allows members to earn income by building a team and receiving compensation from product sales and a global profit sharing plan. Members can become mobile stockists, center stockists, or depot stockists by making larger investments to access higher benefits and profit sharing percentages.
99.1 WNML is a sports radio station in Knoxville, TN that has an older listener base. To ensure future stability, it needs to attract more younger listeners aged 18-34. A promotion is proposed that includes having Josh Ward and Will West of Sports 180 call into the morning show to appeal to younger listeners. It also suggests live remotes at locations like Barley's and a giveaway at a remote at UT's Circle Park with food from Archer's BBQ and a DJ performance. The goal is audience acquisition of younger listeners and vertical recycling to their afternoon show.
AMA Houston September Luncheon about Sam Houston Race Park. Back to basics doesn't have to be boring - Make things interesting with some "shock and awe"
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This document provides information about ESPN Ithaca radio station, including its mission, programming, hosts, and target demographics. The station aims to provide the best local sports audio experience through radio, streaming and an app. It features local programming like Between the Lines weekday show as well as play-by-play for over 70 high school games per year. The station has a largely male audience with higher education and income levels who listen both in and out of their vehicles.
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Advertise in Africa on barter! Travel to Africa on barter! Take a safari or holiday in africa and use barter! Visit the Ormita Commerce Network to find out more about hotel and resort accommodation, intenational advertising, international travel and products and services available on barter : http://www.barterforadvertising.com http://www.ormita.com http://www.barterforequity.com http://www.governmentbarter.com http://www.barterforprinting.com
Presentation for hard to crack client...giving their bottle band TVC campaign a level up...Author, Jun Lao... if this helped trigger a brilliant idea, kindly visit my site www.paparazsea.com for more surprises
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The marketing proposal summarizes CBS Radio Houston's strategy to help drive women ages 35-54 to call ABC Home & Commercial Services for home services. The strategy includes radio spots on MIX 96.5, SportsRadio 610, and The Bull stations, which heavily target homeowners in this demographic. It also proposes email marketing, video pre-roll ads, and sponsorships of various community events to raise awareness of ABC and increase attendance at A Child's Hope Gala to help more people in need. The total proposed investment is $313,595 for the year.
This document summarizes the contents and features of the Powerpluslearn website. It provides learning resources such as videos, audios, e-books, tutorials and more on various topics for free or by download. It also describes the Powerplus business opportunity which allows members to earn income by building a team and receiving compensation from product sales and a global profit sharing plan. Members can become mobile stockists, center stockists, or depot stockists by making larger investments to access higher benefits and profit sharing percentages.
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Similar to How RENTRAK Gives You More BANG MASTER SLIDES 5-6-14 (13)
How RENTRAK Gives You More BANG MASTER SLIDES 5-6-14
1. Your Omaha RENTRAK Advantage:
No more Investing based on Guessing!
Omaha NIELSEN:
• Surveys 400 HH’s 4 months per year.
• Nielsen in 1 of 1,600 Omaha HH’s.
• Viewers fill out a diary for one week
listing what they think they watched.
• Advertisers forced to “guess” what
programs, specials, sports were
watched 8 months of each year.
• Sample weighted by County/Group.
• Additional Qualitative research either
costs extra or is not available.
• The Nielsen Omaha Diary process lost
its MRC Accreditation in 2010.
Omaha RENTRAK:
• Measures 22,000 HH’s daily.
• Rentrak in 1 of 19 Omaha HH’s.
• Records what programs/stations
were actually watched in the HH.
• Advertisers now know what
programs were watched all year long.
• Sample weighted by Zip-Code level.
• Additional Qualitative research
measuring education, income, true
purchase data available at no charge.
• Rentrak to receive nationwide MRC
Accreditation this year.
2. How RENTRAK Gives You More…
M-F 10-10:30pm LATE NEWS: Households
NIELSEN HH :30 RENTRAK HH :30 NSI V RENTRAK
STATION M-F HH RTG CPP RATE HH RTG CPP RATE DIFFERENCE
KMTV 10PM 4.2 $60 $252 4.1 $60 $246 -$6
KETV 10PM 14.3 $60 $858 9.8 $60 $588 -$270
WOWT 10PM 10.5 $60 $630 8.9 $60 $534 -$96
TOTALS: 29.0 $60 $1,740 22.8 $60 $1,368 -$372
If you used RENTRAK, you could reinvest $372!
Feb 14, NSI v Rentrak HH comparison.
BANG FOR YOUR BUCK on Omaha TV!
3. How RENTRAK Gives You More…
M-F 6-7am MORNING NEWS: Adults 25-54
NIELSEN A25-54 :30 RENTRAK A25-54 :30 NSI V RENTRAK
STATION M-F A25-54 RTG CPP RATE A25-54 RTG CPP RATE DIFFERENCE
KMTV 6-7AM 0.8 $80 $64 1.7 $80 $136 +$72
KETV 6-7AM 4.3 $80 $344 3.4 $80 $272 -$72
WOWT 6-7AM 2.8 $80 $224 2.5 $80 $200 -$24
TOTALS: 7.9 $80 $632 7.6 $80 $608 -$24
If you used RENTRAK, you could reinvest $24!
Feb 14, May 13 NSI v Rentrak HH Adj %.
BANG FOR YOUR BUCK on Omaha TV!
4. How RENTRAK Gives You More…
M-F 6-6:30pm EARLY NEWS: Adults 25-54
NIELSEN A25-54 :30 RENTRAK A25-54 :30 NSI V RENTRAK
STATION M-F A25-54 RTG CPP RATE A25-54 RTG CPP RATE DIFFERENCE
KMTV 6-6:30P 0.9 $90 $81 1.1 $90 $99 +$18
KETV 6-6:30P 4.6 $90 $414 3.6 $90 $324 -$90
WOWT 6-6:30P 3.0 $90 $270 2.5 $90 $225 -$45
TOTALS: 8.5 $90 $765 7.2 $90 $648 -$117
If you used RENTRAK, you could reinvest $117!
Feb 14, May 13 NSI v Rentrak HH Adj %.
BANG FOR YOUR BUCK on Omaha TV!
5. How RENTRAK Gives You More…
M-F 10-10:30pm LATE NEWS: Adults 25-54
NIELSEN A25-54 :30 RENTRAK A25-54 :30 NSI V RENTRAK
STATION M-F A25-54 RTG CPP RATE A25-54 RTG CPP RATE DIFFERENCE
KMTV 10PM 2.4 $110 $264 2.3 $110 $253 -$11
KETV 10PM 9.9 $110 $1,089 6.8 $110 $748 -$341
WOWT 10PM 5.9 $110 $649 5.0 $110 $550 -$99
TOTALS: 18.2 $110 $2,002 14.1 $110 $1,551 -$451
If you used RENTRAK, you could reinvest $451!
Feb 14, May 13 NSI v Rentrak HH Adj %.
BANG FOR YOUR BUCK on Omaha TV!
6. How RENTRAK Gives You More…
If you bought one :30 in each News on each Station…
NIELSEN 3x :30’s RENTRAK 3x :30’s NSI V RENTRAK
STATION M-F A25-54 RTG COST A25-54 RTG COST DIFFERENCE
KMTV 3x 4.1 $409 5.1 $488 +$79
KETV 3x 18.8 $1,847 13.8 $1,344 -$503
WOWT 3x 11.7 $1,143 10.0 $975 -$168
TOTALS: 34.6 $3,399 28.9 $2,807 -$592
If you used RENTRAK, you could reinvest $592!
BANG FOR YOUR BUCK on Omaha TV!
7. Rentrak Gives Omaha Advertisers
More BANG for Their BUCK!
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
KMTV-3 KETV-7 WOWT-6
M-F 6-7am MORNING NEWS: Adults 25-54
M-F 6-7AM A25-54
NIELSEN
M-F 6-7AM A25-54
RENTRAK
8. Rentrak Gives Omaha Advertisers
More BANG for Their BUCK!
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
KMTV-3 KETV-7 WOWT-6
M-F 6-6:30pm EARLY NEWS: Adults 25-54
M-F 6-6:30pm A25-54 NIELSEN
M-F 6-6:30pm A25-54 RENTRAK
9. Rentrak Gives Omaha Advertisers
More BANG for Their BUCK!
0
1
2
3
4
5
6
7
8
9
10
KMTV-3 KETV-7 WOWT-6
M-F 10-10:30pm LATE NEWS: Adults 25-54
M-F 10-10:30pm A25-54 NIELSEN
M-F 10-10:30pm A25-54 RENTRAK
10. Rentrak Gives Omaha Advertisers
More BANG for Their BUCK!
0
2
4
6
8
10
12
14
16
18
20
KMTV KETV WOWT
1x :30 in Each Station’s AM, PM, 10P NEWS: A25-54
3 SPOTS EACH STATION NIELSEN
3 SPOTS EACH STATION RENTRAK
11. Rentrak Gives Omaha Advertisers
More BANG For Their Buck!
0
2
4
6
8
10
12
14
16
KMTV-3 KETV-7 WOWT-6
M-F 10-10:30pm LATE NEWS: HOUSEHOLDS
FEB-14 HOUSEHOLDS NIELSEN
FEB-14 HOUSEHOLDS RENTRAK
12. Omaha’s RENTRAK 15% Advantage:
More Accurate, More Effective, More Efficient:
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
KMTV-3 KETV-7 WOWT-6 TOTALS
1x :30 in Each Newscast on Each TV Station: Adults 25-54 EST
3 SPOTS EACH STATION NIELSEN
3 SPOTS EACH STATION RENTRAK