This document compares starting a business to flying a kite in 11 steps: 1. Choose an inspiring idea for your business or kite. 2. Prepare your business plan or kite by determining your market and goals. 3. Find space in the market for your business idea, like finding space to fly a kite. 4. Only launch your business or kite when you are ready. 5. It is easier and more fun to start a business or fly a kite with others. 6. Steer your new business or kite steadily while keeping it moving forward.

1. INDEPENDENCE DAY
SPECIAL
HOW FLYING A KITE
IS LIKE LAUNCHING
A STARTUP
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2. 02 CHOOSE
YOUR KITE
Choose the idea you want to fly with.
Something that inspires you,
something you are really passionate
about or something that will
change the world for the better.

3. GET YOUR
KITE READYDetermine your market type/
market maturity. Set your goals,
prepare your positioning, decide
your business plan.
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4. PICK
THE SPACEWhen it comes to kite flying,
more room means more fun.
Ditto for entrepreneurs.
Spot an opportunity and develop
something others haven't.
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5. PICK
THE TIME
Launching your idea or
announcing it to the world needs to
happen only when you are
ready - at the right time and day.
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6. FIND A BUDDY
TO LAUNCH
YOUR KITE
Starting a business is just
like launching a kite – it is
much easier and more fun with
two people.
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7. STEERING
YOUR KITEJust like a kite in mid-air,
be steady with your newly
launched business. But keep it
moving forward and you are
sure to have great time!
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8. PAY ATTENTION
TO THE WIND
DIRECTION
Just like you steer your kite
according to the wind direction,
you need to adapt your startup
if the business scenario changes.
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9. KITE COLLAPSING
In the startup world, you will fail a lot.
But, these failures will teach you
about yourself and your flaws, and you
will learn to better your strategies.
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10. FINDING
THE BALANCE
IN THE AIRThe winds can sometime turn
unfavorable for your kite as well as
your startup. To avoid looping,
just maintain your line.
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11. FREEDOM OF FLYING
The biggest benefit to running your
own business or flying your kite
is freedom. Take your idea where you
imagined it to be.
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12. www.espark-viridian.org
KEEP FLYING!
HAPPY INDEPENDENCE DAY!
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