P90X is an extreme 90-day fitness program created by Tony Horton, combining cardio, strength training, yoga, and a nutrition plan to enhance fitness and avoid workout plateaus through 'muscle confusion.' Launched in 2004, the program has become Beachbody's best-selling product, contributing significantly to its revenue with millions of copies sold. The system includes a diverse range of workouts and a supportive nutrition guide to optimize individual performance.

1. Home Exercise
Regimen

2. What is the P90X?
• The P90X workout is an extreme 90 day
fitness program developed by workout
guru Tony Horton and Beachbody. This
intense home exercise program
combines cardio workouts, weight and
resistance training, yoga, plyometrics,
and stretching routines to improve
coordination, flexibility, and strength.

3. • No workout program would be complete
without a healthy and effective nutrition
plan, and this system delivers. The P90X
Nutrition Plan is a 3-phase eating
program (Fat Shredder, Energy Booster,
and Endurance Maximizer) that was
specifically designed to work in tandem
with the exercise routines. It provides
the optimum combination of health food
needed to satisfy the body’s increased
energy requirements each step along
the way.

4. • So what makes the P90X exercise
program better than every other system
out there? Two words: Muscle
Confusion. By mixing in an extensive
variety of different workouts and
routines into the program, P90X
continually challenges the body’s
muscles and literally forces them to
grow. As a result, you’ll avoid the
dreaded “workout plateau” and see
better and faster results.

5. • Last but not least, with P90X you can
drop those expensive gym and fitness
club memberships for good. P90X
makes use of your body’s own weight
along with the P90X Chin-Up Bar,
dumbbells, and resistance bands to
deliver extremely challenging and ultra-
effective workouts from home.

6. History:
The system was developed by Tony
Horton, Beachbody CEO Carl Daikeler,
Beachbody Fitness Advisor Steve
Edwards, nutritionist Carrie Wyatt,
Creative Director Ned Farr, and
workout video director Mason
Bendewald.
Fitness professional Tony Horton
developed the P90X system

7. In 2002, Daikeler tasked Horton to create a
fitness program for people who were already
fit. Daikeler hired Ned Farr to document the
process of developing the new program, giving
a view "look behind the curtain." Development
took two years. Horton consulted various
fitness experts and experimented with several
disciplines before selecting 12 workouts. The
program was tested and refined with several
90-day test groups. Farr's video diary
documentary originally appeared every month
on Beachbody's website and can now be found
on YouTube.

8. • In 2004, the completed program was released, and an
infomercial was made using some of the documentary
footage.
• Farr continues to use a documentary approach to the
infomercials, using raw home footage supplied by P90X
graduates. "P90X: The Proof" infomercial won a Telly
award in 2009 and "P90X: The Answer" infomercial won
a Moxie award in 2010.
• P90X is Beachbody's best-selling product after years of
positive word of mouth and heavy infomercial
advertisements. Despite sales growth slowing to
approximately 30%, P90X represented half of
Beachbody's $430 million revenue in 2010. As of
November 2010, 3 million copies of P90X have been sold
for an estimated $420 million. The program had grossed
approximately $500 million in sales, as of August 2012.

9. Brands :
P90X uses the term "muscle confusion" in their
advertising to refer to their training methods.
Muscle confusion is said to prevent the body
from adapting to exercises over time, resulting
in continual improvement without plateau.
There are six programs associated with the
Power 90 name: Power 90, Power 90 Master
Series, P90X, P90X+, P90X2, P90X One-on-
One, and P90X:MC2 (released in 2011).

10. Program overview :
• P90X is a 90-day program that combines a
variety of exercise techniques including
strength training, cardio, yoga, plyometrics,
and stretching. The program consists of a
nutrition guide, fitness plan, calendar and
series of DVD videos demonstrating a variety
of techniques. The models also demonstrate
some moves at lower and/or higher levels of
intensity.P90X provides a fitness test to
determine if the program is suitable for an
individual.

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