This document discusses the readership of Hispanic Marketing Weekly (HMW) and opportunities for MBA programs to advertise to these readers. Key points:
- HMW has over 10,000 readers who are decision makers, with 43% holding a Master's degree or higher and 73% considering getting an MBA.
- 50% of HMW readers plan to start an MBA within the next year, with most preferring flexible programs like weekend, evening, or online options.
- HMW readers are influential executives who use the publication to stay informed and make major purchasing decisions for their companies.
The 2013 Buzz Report (advance teaser)- Digital Trends, Life, Culture and Mark...Sean Moffitt
Our 4th annual seminal research report asking all the interesting and tough questions about tracking, managing and populating digital life, business, culture and the marketplace
Join one of our webinars... http://wiki-brands.com/the-4th-annual-buzz-report-insights-are-in/
Introduction - How to write an essay - LibGuides at University of .... Learn How to Write an Essay Introduction with Examples. How to write an Essay Introduction (5-Step Formula) (2024). Introduction essay help! Universities Help. Introduction Paragraph: How To Write An Introduction Paragraph (with ....
The 2013 Buzz Report (advance teaser)- Digital Trends, Life, Culture and Mark...Sean Moffitt
Our 4th annual seminal research report asking all the interesting and tough questions about tracking, managing and populating digital life, business, culture and the marketplace
Join one of our webinars... http://wiki-brands.com/the-4th-annual-buzz-report-insights-are-in/
Introduction - How to write an essay - LibGuides at University of .... Learn How to Write an Essay Introduction with Examples. How to write an Essay Introduction (5-Step Formula) (2024). Introduction essay help! Universities Help. Introduction Paragraph: How To Write An Introduction Paragraph (with ....
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
For the past three years, our SUBSCRIBERS, FANS, & FOLLOWERS research series has taken an in-depth look at consumer preferences as they relate to email, mobile, and social channels. This time, however, we decided to turn the tables—to look in the mirror at our marketing peers. Are there channels that marketers use disproportionately more or less than consumers? Are we more permissive with technology in our own homes? Are we less concerned about the privacy implications of marketing today? Have all our years as early adopters—internet explorers, if you will—impeded our ability to relate to regular people?
In Marketers From Mars, the 20th report in our ongoing SUBSCRIBERS, FANS, & FOLLOWERS, we tackle these questions—and more—thanks to the results of our first-ever, side-by-side study of marketers and consumers. The pages that follow provide a unique opportunity to reflect on what it means to be a marketer today, as well as why it’s critical that marketers avoid focus groups of one.
Marketers From Mars compares and contrasts the preferences and behaviors of marketers and consumers to help brands:
• Differentiate marketer and consumer behaviors.
• Evaluate digital channels based on consumer preferences.
• Avoid personal bias to better reach consumers.
Key Takeaways
• Marketers should acknowledge they could be different than the consumers they are targeting and must avoid being a focus group of one.
• Marketers should continue taking risks and push boundaries to find the new channels that could be the "next big thing" for their consumers.
Quite interesting discussion on evolutionary psychology and UX by Laura Gordon and Hazel Bolton for NUX 02/02/15.
Covers some broad CX and Evolution based ideas we thought may be interesting to discuss with a group of passionate UX talent.
From DNA to to forms and captchas it;s a diverse slide set.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
This is the third class in a course on Org. Communication in Social Context; in it I pull together the need for business strategy and communication strategy to be aligned. And, I criticize stakeholder theory as too limiting.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
For the past three years, our SUBSCRIBERS, FANS, & FOLLOWERS research series has taken an in-depth look at consumer preferences as they relate to email, mobile, and social channels. This time, however, we decided to turn the tables—to look in the mirror at our marketing peers. Are there channels that marketers use disproportionately more or less than consumers? Are we more permissive with technology in our own homes? Are we less concerned about the privacy implications of marketing today? Have all our years as early adopters—internet explorers, if you will—impeded our ability to relate to regular people?
In Marketers From Mars, the 20th report in our ongoing SUBSCRIBERS, FANS, & FOLLOWERS, we tackle these questions—and more—thanks to the results of our first-ever, side-by-side study of marketers and consumers. The pages that follow provide a unique opportunity to reflect on what it means to be a marketer today, as well as why it’s critical that marketers avoid focus groups of one.
Marketers From Mars compares and contrasts the preferences and behaviors of marketers and consumers to help brands:
• Differentiate marketer and consumer behaviors.
• Evaluate digital channels based on consumer preferences.
• Avoid personal bias to better reach consumers.
Key Takeaways
• Marketers should acknowledge they could be different than the consumers they are targeting and must avoid being a focus group of one.
• Marketers should continue taking risks and push boundaries to find the new channels that could be the "next big thing" for their consumers.
Quite interesting discussion on evolutionary psychology and UX by Laura Gordon and Hazel Bolton for NUX 02/02/15.
Covers some broad CX and Evolution based ideas we thought may be interesting to discuss with a group of passionate UX talent.
From DNA to to forms and captchas it;s a diverse slide set.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
This is the third class in a course on Org. Communication in Social Context; in it I pull together the need for business strategy and communication strategy to be aligned. And, I criticize stakeholder theory as too limiting.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...
Hmw media kit - for mb as
1. Our readers have a
clear vision…
… shouldn’t your
MBA program be in
their sights?
2. 43% of our readers
have a Master’s Degree
or higher
Our readers are the best role models
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3. 73% do 63% are
not have considering
an MBA one
Your target
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4. Access to top management 28.6%
Career advancement 64.3%
Personal satisfaction 60.7%
Higher salary 28.6%
And 50% are going to
start their MBA
within the next year
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5. So… what do they like?
Av e ra g e
Struc ture Sc o re
Traditional 2.4
Weekend & Nights 3.4
Totally Online 3.0
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7. The HMW reader
10,000+ Decision Makers
Premium readers: people who actually pay for our
content
Absolutely identified: we know our subscribers not
only by name, but also by company, city, category and
title.
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8. The HMW reader
32% are C-Suite
executives
91% are principals, VP’s,
directors and managers –
the people who make
purchasing decisions
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9. The HMW reader: Engaged!
"Three things I need first
thing Monday morning:
coffee, our corporate
financial report, and HMW,
the best recipe to start the “I enjoy reading the weekly
week.“ Manny Machado, newsletter every Monday. I think
CEO, MGS Comm HMW is the best of all Hispanic
marketing media out there.” Patty
Marrero SVP, Client Partnership
Development at Telemundo
Esther Novak, Founder & CEO of Vanguard:
“Timely Monday “Four things:
morning delivery… key 1. The wide range of information that is available
to start my week” 2. Thoughtful reporting
3. The availability of just reading headlines
Isabella Sanchez, Zubi
with the option to click into more specific
Advertising information if interested and time permits.
4. The analysis and wrap-ups offered after
events, like the upfronts”
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10. What our readers say about us(1)
Eight out of 10 respondents affirmed that HMW
provides “the valuable content they need”.
What they like best of HMW?
– Heritage which puts events and analysis into perspective
– Longevity in the marketplace
– Journalistic perspective
Eight of 10 respondents indicated that they received
critical industry information from HMW on a timely
basis.
(1) Internal readership survey 2011
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11. Our readers’ lifestyle
Because our readers are leaders and “C Suite”
executives in a highly competitive industry…
– They entertain more in expensive restaurants
– Travel more than most
– Stay in hotels more nights than most
– Rent cars in their destinations
– Dress better
– Replace their computers more often
– …and love their gadgets
In short, the kind of person who is one of your heaviest
users
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13. Join great companies!
Whether seeking to
influence industry
leaders and decision-
makers, increase
interest in their events
our easing the way for
their reps… our
advertising partners
have found that HMW
is the best platform.
Join us!
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14. Where to join a select group of companies
ADVERTISING IN HISPANIC
MARKET WEEKLY
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15. Website
ROS
We offer a complete selection
of IAB-compliant display units
to fit your communication
needs.
Our marketing staff will be
happy to assist you in
developing customized plans
to achieve your goals
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16. Website – our core communication platform
Our website is where our
readers look for the latest
news, analysis, interviews, res
earch and other tools
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17. Newsletter PDF
Our flagship publication, sent
every Monday morning before
9:00 am containing all the news,
analysis, research and other
information which will impact
our reader’s work week
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18. Newsletter email
The indispensable Hispanic
Marketing business tool. Sent
every Monday morning before
9:00 am containing all the news,
analysis, research and other
information which will impact our
reader’s work week
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19. Daily Newsbrief
Every afternoon, our News Briefs
delivers a recap of what made
news in the industry throughout
the day.
When major news happens, our
exclusive Breaking News alerts
brings our readers the freshest
information.
Ratings of the most popular
shows on Hispanic broadcast and
cable networks are featured every
Wednesday in our News Briefs.
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20. E-Blast
If something big happens, our
readers want to know and our
e-blast delivers the breaking
news as they happen
Because we don’t bombard
our readers with tons of
eblasts, ours are opened and
read with the utmost
attention
Rates available by request
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21. Mobile
Naturally, we offer
advertising in our
mobile-optimzed
site. Perfect for
reaching our readers
on-the-go and in
their tablets
Rates available upon request
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22. Webinars
Need a more detailed sell? Want to
spend some quality time with our
audience? A webinar might be the
ticket.
At HMW we will arrange for a turn-
key webinar with our readers. Just
bring your information and we’ll
take care of the rest.
Rates available upon request
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23. Talent Mart
For only $250, Talent Mart offers you:
• A 30-day job posting in our website
• 30 days inclusion in Thursday’s TM
e-mail
• 30 days inclusion in the daily news
briefs emails
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24. Contact Information
Arturo Villar, Publisher
– avillar@hispanicmarketweekly.com
Helene Coutinho
– ccoutinho@hispanicmarketweekly.com
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26. Newsletter Website
Format Artwork format should be in full color
Artwork should be in full color (RGB) (RGB) and submitted by e-mail in JPEG,
and submitted in one of the GIF, PNG format at a resolution no
following formats at a resolution no lower than 300 dpi.
lower than 300 dpi: TIFF or JPEG. Submit artwork via email to Helene
Deadline Diaz at hdiaz@hispanic
All materials are due no later than marketweekly.com. Please use a
6pm EST on the Thursday prior to compression utility (such as WinZip,
the Monday issue. WinRAR or Stuffit) to compress the file.
Submitting Artwork
Artwork should be delivered via Banners can be animated only for the
email to Helene Díaz at website. Email banners must be a static
hdiaz@hispanicmarketweekly.com. picture.
Please use a compression utility
(such as WinZip or Stuffit) to
compress the file. Mobile
Advertising Opportunity
Banner Size: 280 x 60
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