History of graphics

1. The New York School

2. 2
New York
School
Modern design in America was
imported by talented European
immigrants seeking to escape
political totalitarianism.

3. Pioneers of the
New York
SCHOOL

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Paul
rand
• Paul Rand was an American art director and
graphic designer, best known for his corporate logo
designs. He was one of the first American
commercial artists to embrace and practice the
Swiss Style of graphic design.
• His work was usually playful, visually dynamic, with
unexpected elements and symbolism

5. 5
Cover For
Direction
Magazine
 Paul Rand managed to perfectly capture the oppression of those
times by using mnemonic symbols such as the barbed wire and
red hole-punched circles to symbolise blood splatters in a way that
was new and different at that time.

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The dada painters and
poets
No way out Orbach’s advertisement
Poster Film Advertisement
Book Cover

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ALVIN LUSTIG
ALEX
STEINWEISS
BRADBURY
THOMPSON
york
SAUL BASS
GEORGE
TSCHERNY

8. 8
Postmodernis
m
The term postmodern has been used in the
graphic design world since around the 1980s
and is used to describe an art movement that
contradicted the established forms of
modernism.

9. 9
Modern designs make more sense when
seen in their actual social and political
backgrounds. Images were usually
symmetrical, structured and simplified.
MODERNISM
Post-Modernism was the exact opposite of
Modernism. It was more chaotic and stylized,
often with no meaning behind a design. Unlike
the structural modern designs, Post-Modernist
designs were all about style, creativity and how
something looks.
Post modernism
Modernism
vs Post
modernism

10. 10
Modernism Post modernism

11. THANK YOU!