The document discusses the impact of video on website performance, featuring insights from industry experts on video marketing strategies and best practices. It highlights significant metrics such as traffic, conversions, and time on site that can be positively influenced by video content. The agenda includes discussions on video optimization, relevant placement, and a panel Q&A session.

1. Improving your
website's performance
with video
+
Featuring:
Hilary Kay
CMO, Wibbitz
Luke Sherran
Director, Falkon Digital
Ai Addyson-Zhang
Founder, Classroom Without Walls

2. 5 years at Wibbitz
• Lead the US market launch.
• Developed and diversified the customer base to new
market segments.
• Consistently contributed over 50% of annual revenue
from marketing channels.
10 years in marketing & business development
• Passionate about finding simple solutions to the common
challenges faced by today’s marketers
• Strong belief in the power of video - the best way to share
information and connect with people
Hilary Kay
CMO, Wibbitz

3. 9 years at Falkon Digital
• Owner of digital marketing agency Falkon Digital since
2009, offering both video filming and production services as
well as video marketing strategies.
• Falkon now specialises in YouTube video marketing and
has witnessed firsthand the impact that video can have on
businesses large and small.
About my experience in marketing or video
• I travel around the world attending specialist video marketing
conferences and spreading the word on the power of video.
• I've been a speaker at conferences such as BrightonSEO, and
regularly run YouTube SEO workshops.
• My own personal YouTube channel has gained millions of
organic views using the principals and strategies I recommend.
Luke Sherran
Director, Falkon Digital

4. 3 years at Classroom Without Walls
• Founder of Classroom Without Walls, an
independent & progressive school that teaches
young adults the essential skills, knowledge, and
mindset that they need to become future-ready.
Expert experience in video marketing
• My entrepreneurial career started with video
production. It has helped me build brand
awareness and trust, and grow a business.
Ai Addyson-Zhang
Founder, Classroom Without Walls

5. Agenda
1. What metrics can video impact most?
2. Best video practices for improving performance
3. What pages should include video?
4. Panel discussion
5. Q&A

6. What metrics can video impact most?
Traffic
53x more likely to end up on
first page of Google
157% increase in organic
traffic from SERPs
Conversions
85% increase in conversions
Time on Site
2.6x longer on site

7. Best video practices for improving performance
Optimization
‣ Keep it short (best for page loads)
‣ Host your files elsewhere
‣ Add meta titles & descriptions
Calls to action
‣ Again, relevancy is key
‣ Make it clickable when possible
Length
‣ Keep it short (under a minute!)
‣ You have 10 seconds to capture
attention
‣ Relevancy is key
‣ Speak to the ’job to be done’
(or, the reason users are on this
specific page in the first place)
Context

8. What pages should include video?
Homepage
Blog / Article
Pages
Customer
Pages
Product
Pages

13. Freedom to create.
Wibbitz is an automated video
creation company that empowers
any team to produce professional
short form video.
About Wibbitz

14. Panel + Q&A