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2nd Annual Mobile Marketing Summit
Mobile is becoming a powerful marketing medium. Traditional media like print is declining while mobile usage is rising. Mobile advertising is growing through new formats like mobile applications and location-based services. A key trend is the emergence of the mobile wallet which allows users to make payments and transfer funds directly from their phones, as seen with the successful M-Pesa system in Africa.
Adrianna
This short document appears to be notes from a social media profile, mentioning someone named Rezza and expressing boredom. It references being dedicated to someone named Megan and loving both Adrianna and an unnamed boy, and provides a link to a MySpace profile for Adrianna from 2008.
Brainstormv3 Pdf
The document discusses the rise of mobile internet and its significance in South Africa. It notes that mobile phone penetration in South Africa has grown enormously in the past decade, with 70% of South Africans now owning a mobile phone. Mobile internet access via phones has also increased substantially and now exceeds PC internet access. The document argues that mobile should be viewed as the primary mass communication medium in South Africa, exceeding other forms of media. It outlines opportunities for brands to engage with consumers via their mobile phones and challenges agencies to fully embrace mobile in their strategies.
M M A Government Briefing 031109
This document provides information about mobile phone penetration and usage in South Africa. Some key points:
- Mobile phone ownership has grown dramatically in South Africa, with 70% of adults now using a cellphone compared to only 11% in 1999. There are almost twice as many cellphones as TVs.
- Mobile internet usage has also increased significantly, with over 10 million South Africans accessing the mobile web in 2009.
- The mobile phone has become the dominant communication and entertainment device in South Africa, surpassing other technologies like PCs, landlines, and televisions in terms of access.
- The document argues that the mobile phone presents opportunities for businesses to engage with customers as well as for the
Desmond Photo Slide Show
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Desmond Wedding Slideshow Presentation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Mobile marketing summit3_v11a
The document summarizes the 3rd Mobile Marketing Summit held in August 2010 in South Africa. It provides details on the South African Mobile Marketing Association (MMA SA) such as its founding in 2008 and current membership. It also outlines the MMA SA's focus areas including standards and measurement, networking events, regulatory issues, education and training programs, guidelines development, and research. Mobile device penetration, usage trends, and opportunities for marketers in South Africa are reviewed based on survey data. The media landscape and key advertiser sectors engaging with mobile are also described.
Social Exchange in a connected world
Social Media 101.
Breakfast talk at Sheeba - Business Women's Association
AT Hyatt Regency Hotel, Rosebank, Johannesburg
Recommended
2nd Annual Mobile Marketing Summit
Mobile is becoming a powerful marketing medium. Traditional media like print is declining while mobile usage is rising. Mobile advertising is growing through new formats like mobile applications and location-based services. A key trend is the emergence of the mobile wallet which allows users to make payments and transfer funds directly from their phones, as seen with the successful M-Pesa system in Africa.
Adrianna
This short document appears to be notes from a social media profile, mentioning someone named Rezza and expressing boredom. It references being dedicated to someone named Megan and loving both Adrianna and an unnamed boy, and provides a link to a MySpace profile for Adrianna from 2008.
Brainstormv3 Pdf
The document discusses the rise of mobile internet and its significance in South Africa. It notes that mobile phone penetration in South Africa has grown enormously in the past decade, with 70% of South Africans now owning a mobile phone. Mobile internet access via phones has also increased substantially and now exceeds PC internet access. The document argues that mobile should be viewed as the primary mass communication medium in South Africa, exceeding other forms of media. It outlines opportunities for brands to engage with consumers via their mobile phones and challenges agencies to fully embrace mobile in their strategies.
M M A Government Briefing 031109
This document provides information about mobile phone penetration and usage in South Africa. Some key points:
- Mobile phone ownership has grown dramatically in South Africa, with 70% of adults now using a cellphone compared to only 11% in 1999. There are almost twice as many cellphones as TVs.
- Mobile internet usage has also increased significantly, with over 10 million South Africans accessing the mobile web in 2009.
- The mobile phone has become the dominant communication and entertainment device in South Africa, surpassing other technologies like PCs, landlines, and televisions in terms of access.
- The document argues that the mobile phone presents opportunities for businesses to engage with customers as well as for the
Desmond Photo Slide Show
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Desmond Wedding Slideshow Presentation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Mobile marketing summit3_v11a
The document summarizes the 3rd Mobile Marketing Summit held in August 2010 in South Africa. It provides details on the South African Mobile Marketing Association (MMA SA) such as its founding in 2008 and current membership. It also outlines the MMA SA's focus areas including standards and measurement, networking events, regulatory issues, education and training programs, guidelines development, and research. Mobile device penetration, usage trends, and opportunities for marketers in South Africa are reviewed based on survey data. The media landscape and key advertiser sectors engaging with mobile are also described.
Social Exchange in a connected world
Social Media 101.
Breakfast talk at Sheeba - Business Women's Association
AT Hyatt Regency Hotel, Rosebank, Johannesburg
Saving Energy
The document discusses the importance of recycling and saving energy in order to protect the environment. It states that we should reduce our consumption of natural resources and throw away less items by recycling more. Examples are given of materials that can be recycled like paper, bottles, and electronics. The document encourages developing a plan as a school to save energy in areas like using paper, lights, heat, and transportation. It emphasizes that small actions of individuals can help the environment when done collectively.
Mobile Web East Africav2 Ms07 Pdf
Mobile phones have become the most ubiquitous technology in the world, with profound impacts on businesses and industries. In South Africa, there are now more mobile phone subscribers than internet users, and mobile phone ownership has grown tremendously among the general population and economically active groups. The mobile web and mobile applications are emerging as important platforms for content, commerce, and advertising. Mobile advertising spending is poised for significant growth in South Africa and other African countries.
AMPS Mobile Phone Usage Overview - MMA, South Africa
A summary overview of mobile phone usage and penetration amongst the adult population in South Africa. Contextualised against other media channels. Sourced from the 2009 B release of the SAARF "All Media and Products Survey" (AMPS)
RSA Digital Marketing Overview
An introductory high level overview of Digital Media presented at a 5 day "Digital Media Masterclass" in Johannesburg South Africa (24 August 2009)
5principles
Vodacom provides five principles for mobile advertising:
1. Focus investments on new mobile advertising business, not new products. Get top management support and staff with media/advertising experts.
2. Take direct responsibility for revenue generation. Ensure the production ecosystem is in place and educate brand managers directly.
3. Align incentives in the value chain to be similar to traditional media. Measure ROI regularly working with agencies.
4. Encourage campaigns that create value for end users with incentives like free content and services.
5. Create ubiquitous mobile media by looking for advertising opportunities across broader mobile uses like voice and text. Take a media business mindset.
MMA South Africa Workplan
22 July 2009 presentation to existing and prospective members of the MMA local council in South Africa
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Saving Energy
The document discusses the importance of recycling and saving energy in order to protect the environment. It states that we should reduce our consumption of natural resources and throw away less items by recycling more. Examples are given of materials that can be recycled like paper, bottles, and electronics. The document encourages developing a plan as a school to save energy in areas like using paper, lights, heat, and transportation. It emphasizes that small actions of individuals can help the environment when done collectively.
Mobile Web East Africav2 Ms07 Pdf
Mobile phones have become the most ubiquitous technology in the world, with profound impacts on businesses and industries. In South Africa, there are now more mobile phone subscribers than internet users, and mobile phone ownership has grown tremendously among the general population and economically active groups. The mobile web and mobile applications are emerging as important platforms for content, commerce, and advertising. Mobile advertising spending is poised for significant growth in South Africa and other African countries.
AMPS Mobile Phone Usage Overview - MMA, South Africa
A summary overview of mobile phone usage and penetration amongst the adult population in South Africa. Contextualised against other media channels. Sourced from the 2009 B release of the SAARF "All Media and Products Survey" (AMPS)
RSA Digital Marketing Overview
An introductory high level overview of Digital Media presented at a 5 day "Digital Media Masterclass" in Johannesburg South Africa (24 August 2009)
5principles
Vodacom provides five principles for mobile advertising:
1. Focus investments on new mobile advertising business, not new products. Get top management support and staff with media/advertising experts.
2. Take direct responsibility for revenue generation. Ensure the production ecosystem is in place and educate brand managers directly.
3. Align incentives in the value chain to be similar to traditional media. Measure ROI regularly working with agencies.
4. Encourage campaigns that create value for end users with incentives like free content and services.
5. Create ubiquitous mobile media by looking for advertising opportunities across broader mobile uses like voice and text. Take a media business mindset.
MMA South Africa Workplan
22 July 2009 presentation to existing and prospective members of the MMA local council in South Africa
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AMPS Mobile Phone Usage Overview - MMA, South Africa
AMPS Mobile Phone Usage Overview - MMA, South Africa