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Scaph.net Presentation about viral marketing in healthcare, ICEA 2013 confere...Maurice Codourey
A case study from the public hospital Stadtspital Waid in Zurich - 2 viral marketing experiments in order to a) reduce fear b) meet surrounding neighbourhood as a neighbour, employer. Push the opinion of the public with a nudge into a modified awareness/recognition of the hospital. Running practical research since 2011, Maurice Codourey, President of Scaph.net, Visiting Professor at West Pomeranian Technical University Szczecin and Head of Communication and Marketing Stadtspital Waid
Scaph.net Presentation about viral marketing in healthcare, ICEA 2013 confere...Maurice Codourey
A case study from the public hospital Stadtspital Waid in Zurich - 2 viral marketing experiments in order to a) reduce fear b) meet surrounding neighbourhood as a neighbour, employer. Push the opinion of the public with a nudge into a modified awareness/recognition of the hospital. Running practical research since 2011, Maurice Codourey, President of Scaph.net, Visiting Professor at West Pomeranian Technical University Szczecin and Head of Communication and Marketing Stadtspital Waid
#DigitalDive - a disruptive innovation web experiment with Erasmus Students i...Maurice Codourey
At West Pomeranian University of Technology in Szczecin Poland: The 2014 #DigitalDive was an experiment about Disruptive Innovation, Hackathon and the Behaviour of Digital Nomads. Dive in to the digital Life of another place while being a nomadic Erasmus student.
On Twitter and Instagram there were pushed actions and interactions.
Influence opinions, be influenced, a first touch getting into the social media influencing. And leave traces as a digital nomad, meeting new friends, learning interesting things and facts.
A small, powerful experiment. With a lot of room for more to come.
Design Thinking and Disruptive Innovation in Healthcare MarketingMaurice Codourey
Presentation at Lithuanian Parliament, Vilnius 2014. Keynote for the international conference about "Drivers for Progress in the Global Society". What about alternative methods and experimental case studies/practical research in healthcare marketing of a public city hospital. Aspects of Design Thinking and Disruptive Innovation in action. Findings after almost 3 years of work - much more than just some viral effects.
#DigitalDive - a disruptive innovation web experiment with Erasmus Students i...Maurice Codourey
At West Pomeranian University of Technology in Szczecin Poland: The 2014 #DigitalDive was an experiment about Disruptive Innovation, Hackathon and the Behaviour of Digital Nomads. Dive in to the digital Life of another place while being a nomadic Erasmus student.
On Twitter and Instagram there were pushed actions and interactions.
Influence opinions, be influenced, a first touch getting into the social media influencing. And leave traces as a digital nomad, meeting new friends, learning interesting things and facts.
A small, powerful experiment. With a lot of room for more to come.
Design Thinking and Disruptive Innovation in Healthcare MarketingMaurice Codourey
Presentation at Lithuanian Parliament, Vilnius 2014. Keynote for the international conference about "Drivers for Progress in the Global Society". What about alternative methods and experimental case studies/practical research in healthcare marketing of a public city hospital. Aspects of Design Thinking and Disruptive Innovation in action. Findings after almost 3 years of work - much more than just some viral effects.