This document discusses different methods of advertising bicycle helmets and the controversy around mandatory helmet laws. It notes that while helmet advertising sometimes uses fear tactics, focusing only on helmets for safety is misguided. A better approach incorporates infrastructure improvements and education to encourage proper riding techniques, as helmets alone do not prevent accidents with vehicles.

1. What have we learned?
● Variety of ways to advertise helmets
● Fear is a great manipulator
● Images depict not wearing helmets as stupid and fatal
● Controversy over mandatory helmet laws (Portland- age 16 and
under (1994), Vancouver- all ages (2008))
● Focusing only on helmets for bicycle safety = Bad
● Including better infrastructure and education on riding
properly = Better
● Wearing a helmet won't prevent you from getting hit by a car