Hello Health Group partners with clients to address business and digital marketing challenges by engaging audiences at crucial stages in their health and wellness journeys, utilizing a wide range of services. The organization aims to democratize health knowledge in Asia, offering localized, medically reviewed content across multiple platforms to improve audience engagement and conversion rates. With a robust management team and various digital tools, they provide targeted marketing strategies and health resources to empower consumers and enhance brand performance.

1. June 22, 2022

2. How we partner our clients with innovative solutions to your business
and digital marketing challenges by connecting them with our highly
engaged audiences, at meaningful points in their health & wellness
journey, to drive audience engagement, participation and conversion.
We provide a wide range of services/interventions along the patient
journey to enhance brand performance…
2
DISEASE
AWARENESS
SELF-
RELEVANCE /
CTA
DIAGNOSIS /
TX CHOICE
(HCP)
TREATMENT
INITIATION
(In-clinic,
in-pharmacy)
ADHERENCE /
COMPLIANCE
Sponsored Content Lead Generation
Data Insights
Marketing Services
(incl HCP/Expert Programs)
Market Research
Precision Media

3. 3

5. Our Regional Leaders, Your Business Stewards
James Miles-Lambert
CEO - Founder
Charles Toomey
Chairman
Chris Clarke
Chief Growth Officer
Wati Mohd Taib
VP of Regional Partnerships
Sudesh Kumar
Chief Digital Officer
Graeme Read
Chief Client & Strategy Officer
Ingrid Setiabudy
Chief Financial Officer
Pratyusha Dasgupta
AVP of Regional Partnerships
Hien Lane
SVP of Regional Partnerships
§ Commercial
§ Business Intelligence
§ Country Management
§ Data
§ Content
§ Recruitment
§ Product
§ Operations
§ Medical
§ Finance
Supported By Strong Second-level Management Team
Key Management Team
Stefan Reicherstorfer
Chief Commercial Officer
Koen Kok
Head of Commercial Ops &
Client Success
Petr Jumar
Head of Product
Max Peters
Regional Head of SEO
Rajesh Menon
Regional Creative Director
5

6. To lead Asia in the democratization
of health and wellness knowledge
and services.
To empower millions of people to make
more informed decisions so they can
live healthier and happier lives.
By providing consumers and patients
with medically reviewed, relevant and
engaging health & wellness knowledge
and service ecosystems, in their local
language.
6

7. Cambodia
Vietnam Indonesia Myanmar
Philippines
Malaysia Thailand Taiwan
Vietnam
India
Currently Operating 10 Platforms
Across 9 Markets in Local Language
7

8. Our platforms serve local language, multi-category health knowledge
and services to a growing, relatively untapped audience
Monthly
Pageviews
92m
Social Media
Followers
14m
Content Pieces
Published
(9 languages, Published daily)
>100k
Unique Monthly
Users
36m
Organic/Direct
Traffic*
93%
*Organic (72%) + Direct (21%)
8

9. 9
Local language library of >100,000 content pieces
across the entire health & wellness journey
Pregnancy
Parenting
Healthy Living
Supporting mothers on their journey
from conception to pregnancy and birth
Supporting parents throughout their
children’s early development years
Regularly updated, locally nuanced health
and wellness content to support our
audience’s day-to-day lifestyle choices
Lifestyle | Life stage | Gender
Health & Drugs A-Z
Chronic Illnesses
Information on all key conditions,
drugs, herbals, surgeries and
medical procedures
In-depth resources for managing
persistent conditions such as
Diabetes, Hypertension, Cancer
and more
Conditions | Treatments

10. 10
hellobacsi.com/

11. 11 11

12. Average Time
on Page
03:48
Health Tools
Completion
Rate
91%
Monthly Tool Users
(sharing data)
400k
Social Media
Engaged Users
6.5m
Return
Visitor Rate
65%
Social Media
Engagement Rate
(market benchmark
0.05%)
10%
12

13. 13
We identify your target audience on our platform. We then use our audience data
and insights, feed them into Facebook and Google algorithms, which will match
and scale them to reach a highly relevant audience.
HHG FIRST PARTY DATA
Demographics, SEC classification,
Category interests, Topic interests,
Screener results, etc.
Precise amplification of TG with
attributes and behaviours similar to
Hello Health audience
Facebook & Google Precise
Targeting Algorithms to create
Lookalikes
Match

14. 14
HHG FIRST PARTY DATA
Demographics, SEC classification,
Category interests, Topic interests,
Screener results, etc.
Enrich
Profiles
Match
• Avg time on page
• Drop-offs
• 2nd
interactions
• Chatbot response
• Quiz engagements
• Health Tool completion
• Existing leads database
• Product page visit
• “Buy now” click
Precise amplification of TG with
attributes and behaviours similar to
Hello Health audience
Facebook & Google Precise
Targeting Algorithms to create
Lookalikes

15. 15
Allergies
Blood
disorders
Eye
Health
Diabetes
Digestive
Health
Cancer
Heart
Health
Orthopaedics
Infectious
Disease
ENT
Respiratory
Health
Healthy
Fitness
Women’s
Health
Skin
Health
Healthy
Aging
Men’s
Health
Match
We discover targeted “Lookalike” audiences across
life stages such as Pregnancy, Parenting, Healthy
Aging or audiences across therapeutic areas like
Diabetes, Breast Cancer, Psoriasis, Heart Failure
36M monthly
users engaging
with our websites
Example only, more categories and segments are available

16. 16
Allergies
Blood
disorders
Eye
Health
Diabetes
Digestive
Health
Cancer
Heart
Health
Orthopaedics
Infectious
Disease
ENT
Respiratory
Health
Healthy
Fitness
Women’s
Health
Skin
Health
Healthy
Aging
Men’s
Health
Example only, more categories and segments are available

17. 17
Connecting to our highly engaged audiences at
meaningful points in their health & wellness journey…

18. Enabling our clients to connect with our highly engaged audiences at meaningful
points in their journey to drive engagement, participation & conversion
DISEASE
AWARENESS
SELF-
RELEVANCE /
CTA
DIAGNOSIS /
TX CHOICE
(HCP)
TREATMENT
INITIATION
(In-clinic,
in-pharmacy)
ADHERENCE /
COMPLIANCE
1
2
3
4
5
Health Tools
[Lead generation]
Self-assessment
Risk screener | Symptom checker
à call to action (see Dr; show Dr)
[Lead generation]
Patient Engagement
Chatbots | Quizzes / Surveys
| Patient Communities
[Lead generation]
Educational Articles;
Infographics; Videos;
Expert Live Chats
Awareness / Prevention / Treatment
Appointment Booker
HCP Locator
Tele-Medicine
Optimize HCP-PT Engagement
[PATIENT-PUSH]
Show/ask your Dr | HCP support material
| HCP portal/sign up
[HCP Lead generation]
Patient Education
[HCP-PUSH (to HH portal)]
Disease | Treatment | How to use
[Lead generation]
6
Patient Loyalty /
Assistance Program
Discounts | Refill/Appt reminder
[Lead generation]
Compliance Tools
(video, chatbot)
Adherence Tools
(reminders, Rx autofill)
Patient Community
Support | Share | Advocacy
[Lead generation]

19. Audience / Users
Organic Google Search,
Social / FB
Search
2
1
Awareness/Education
Hello Health
Facebook
Hello Health
Portal
3
1
2
Activation
Client Website and/or Social Page
Care Service on our platform
Self / Risk
Assessment
Learn More
Locate/Book
Chatbot
Conversion
19

20. 20
Patient Perspective Research
• 6 markets
• 771 diabetes patients
Upstream HCP Program
• EDA
• 11 pcs HCP content
Downstream Consumer Program
• 12 pcs Consumer content
• On-platform & White-labelled content
New User Acquisition
• 5 markets
• >25,000 New leads (Q4 2021)
• On HHG platforms

21. 21
On Platform Content Performance
• Page views
• Time on page
• Banner CTRs
• Audience profiles
Audience Interaction
• Daily interaction report
• Source of traffic
• Performance by region/city/clinic
• SEC
• Demographics
• Repeat visitors
Self Screener / Booking
• Completion rate
• CTR
• Bookings
On Platform Content Performance
Audience Interaction
Self Screener / Booking

22. 22
OFF
ON PLATFORM
HELLO HEALTH GROUP’S PLATFORM
Awareness · Relevance · Conversion · Retention · Advocacy Client-owned Platform & Assets
• SEO Optimized
Content
• Infographics
• Expert Articles
& Videos
• Social Media
Campaigns
• Health Quizzes
• Newsletters
• HCP/Expert
Communications
Content Development
Precision
Media
• Banner Ads
• Outstream
Video Ads
• Programmatic
Media
Sponsored
Content
• Live Chats
• Social Media
Posts
• Articles /
Quizzes
• Infographics
• Expert Videos
Lead
Generation
• Chatbot/Quiz/Surveys
• Games
• Health Tools
• Self-assessments
• Precision Marketing
• CRM Building
• Lead Nurturing
Conversion
• Clinic/Pharmacy
Locator
• Appointment Booker
• Telemedicine
• E-commerce
• HCP/P’cist
Engagement
Retention
• Patient Education
• Compliance
Tools
• Adherence Tools
• Communities
Asset
Development
• Website
Development
• Health Tools
& Services
• Consumer & Patient
Persona development
• Consumer & Patient
Journey/Experience mapping
• Content
Strategy
Digital Strategy
• Custom
Surveys
• Market
Research
• Consumer &
Patient Insights
Data & Insights
Innovative Solutions drive Consumer/Patient Engagement, Participation & Conversion

23. 23
Quantitative Qualitative
Dipsticks / Surveys
Deeper Research Studies
Advanced Audience Segmentation
We identify and recruit specific consumer & patient profiles:
• demographics (geographic location, gender, age, ethnicity, SEC)
• disease state, lifestyle, life stage, as well as behavior such as search intent, stay time...
The largest multi-country health-conscious audience in Asia
enabling access to specific consumer & patient segments
• Consumer/Patient Poll
• Consumer/Patient Insights
• Brand/Product Claims Testing
• Customer Satisfaction
• Patient Profile Development
• Pricing Analyses
• Brand Lift / Brand Health
• Campaign Impact Testing
• Inform Content Plan
• Consumer/Patient Insights
• Consumer/Patient Stories
• Key Word Analyses
• Customer Satisfaction
• Patient Profile Development
Diabetes Patients
Perspective Survey

24. 24
Leveraging our
competencies in patient
journey to close the
loop with HCP
Creating an
Omnichannel
integrated strategy
Leveraging our
competencies in Digital
Content creation
• SEO Optimized Content
• Infographics
• Expert Articles & Videos
• Social Media content
• HCP/Expert Communications
• Podcast Content
• Manuscripts/Journal Articles
• EDMs
• LBLs
• Microsites
• Case Study
• EDA’s
• Videos / eLearning
• Snackable Content
By leveraging our competencies in Digital Content Creation & Omnichannel Strategy

25. 25
Consumer Health Pharmaceutical
Healthcare Providers Insurance
Health & Wellness companies across full value
chain from product to practitioner to payer

26. We look forward to working
together to make Asia
happier and healthier.
Hien Lane
SVP Regional Partnership
hien@hellohealthgroup.com
Graeme Read
Chief Client & Strategy Officer
graeme@hellohealthgroup.com
Marketing Team
Marketing@hellobacsi.com