The document provides examples of design projects for various promotional materials including brochures, newspaper ads, email blasts, outdoor advertising, web ads, posters, identity programs, and network program promotion. The projects involve designing materials to promote upcoming movies, generate online sales, and sell advertising time for television specials.

1. brochure design
heather shaw 201.310.9810 sjshaw2000@aol.com

2. newspaper ads
MeMbers
double discount
days
Join today and save 20%
May 3–8
Members save 10% all year at every store location and online!
Select items and Museum Membership excluded.
Timeless Art,
Timeless Gifts
Russian Imperial Latticework Jewelry
Based on a silver box designed by Peter Carl Fabergé, court jeweler to the Romanovs.
24K gold overlay, hand enameled, with Swarovski™ crystals.
Necklace $275
Earrings $100
Set $330
Cloisters Ground Ivy Necklace
© MMA 2011
The Museum’s elegant necklace takes its
inspiration from the lush ground ivy plants
found in the medieval gardens at The
Cloisters. 24K gold overlay with simulated
glass pearls. ((80-009201)
Regular Price $295 store.metmuseum.org The Met Store Holiday Shop 800 468 7386
Members Price $265.50 Fifth Avenue at 81st Street
Double Discount Price $236 Open daily until 7 PM © MMA 2011
1 800 468 7386 store.metmuseum.org
Fifth Avenue at 82nd Street • The Cloisters Museum and Gardens • Rockefeller Center • Macy’s Herald Square
YOUR PURCHASE SUPPORTS THE METROPOLITAN MUSEUM OF ART AND ITS PROGRAMS
heather shaw 201.310.9810 sjshaw2000@aol.com

3. outdoor advertising
Project:
Outdoor
advertising
campaign to
promote
upcoming
movie to
viewers.
Campaign
included
phone kiosks,
bus wraps,
taxi tops,
billboards and
posters.
heather shaw 201.310.9810 sjshaw2000@aol.com

5. Email Blasts
Project:
Design inspiring
email blasts to
generate sales
of new
merchandise
from recent
catalogues and
drive traffic
to the website.
Emails launch
every week to
over 300k users.
The Email
campaign is up
16.2%.
heather shaw 201.310.9810 sjshaw2000@aol.com

6. web ads, invitations & banners
heather shaw 201.310.9810 sjshaw2000@aol.com

7. posters, ads & hang tags
heather shaw 201.310.9810 sjshaw2000@aol.com

8. identity programs
Project:
Worked closely with
Creative Director on
media kit for
Jefferson Pilot
Sports/
Petry Television
partnership.
Kit includes:
printed promotional
brochures for
JP Sports Football
and Basketball
properties,
powerpoint sales
presentation,
invitations to media
events, sales CD for
distribution
to buyers.
heather shaw 201.310.9810 sjshaw2000@aol.com

9. network program promotion
Project:
Promotional pieces
for television
network specials
programming;
Used by account
executives to sell
advertising time
on on behalf of
local television
stations.
Most often,
these pieces are
created 6-12
months in
advance of
network promotion
of the event.
heather shaw 201.310.9810 sjshaw2000@aol.com