2. Heather Schrand
To obtain a responsible and challenging position with a dynamic firm in the commercial design industry, that will
allow me to utilize my unique abilities and passion for interior design.
HSHS
2073 Hampstead Dr S|Columbus|OH|43229|513|410-3878|hschrand@gmail.com
Objective
Experience
Intern|State of Ohio Off. of Real Estate & Planning
September 2013-January 2014
Provided support to design staff.
Meausred existing conditions, selected finishes, and
calculated programming requirements.
Banker|Chase Card Services
August 2012-Present
Provided superior customer service by phone, while
maintaining and exceeding required service metrics.
Key Account Specialist|Exel Direct
December 2010-August 2012
Built trusting relationships between Exel and our clients.
Published daily stats, identified KPIs to improve network
performance.
Operations and Staffing Supervisor|Victoria’s Secret
April 2005-August 2008
Hired, staffed, trained, and motivated staff of 110. Opened
and closed down store and created weekly
labor schedule.
Interior Design Consultant|
Bassett Home Furnishings
January 2009-December 2010
Met with clients in their home to assist with furniture
selections and space planning needs.
Education
The Ohio State University|Interior Space Design
Graduation Spring 2015
The Art Institute of Pittsburgh|Residential
Planning|2010-2012
Practical Skills
Demonstrates ability to work in team environment
Manages and completes tasks well
Prioritizes effectively
Experience creating presentation boards to
communicate ideas
Dependable, motivated, and hard working
Technical Skills
Hand Drafting
Sketching
AutoCAD, Microstation
SketchUp, Revit
Adobe Creative Suite|InDesign, PhotoShop,
Illustrator, Acrobat
Microsoft Office Suite| Word, Outlook, Excel,
PowerPoint, Publisher
References Available Upon Request
H e a t h e r
S c h r a n d
Interior Designer
Design Intern|LBrands: Victoria’s Secret
August 2014-December 2014
Supported design staff by aiding in design and
development of retail design projects. Assembled materials
boards, rendered in Photoshop, completed finish plans for
wall coverings and flooring, and worked in AutoCAD.
Digital Portfolio
www.behance.net/heatherosu
1
12. Heather Schrand
LoungeBohemia
Lounge Bohemia is a modern, unique,
upscale restaurant, that captures the
essence of the bohemian lifestyle.
Located in the Short North District of
Columbus, Ohio, this restaurant will
serve as an escape from reality and
transport guests to the magical world
of bohemia. Featuring a large lounge,
anchored by a monolithic moroccan
style lantern display, this restaurant
is ideal for large groups. However,
a more intimate dining experience
can be had in a more private setting
where privacy screens, inspired by
middle eastern screens, filter light
through creating a mystical glow that
projects down into the space.
Concept
11
13. Heather Schrand
Inspiration
For the Lounge Bohemia restaurant lighting
design, I want to utilize a play of brilliance
to transform the guests when they arrive.
The space will have a mystical feel and
create an intimate atmosphere. The light-
ing fixtures used to acheive this effect will
be a combination of pendant fixtures and
chandeliers, with two large scale lighting
displays. The lighting layout will also incor-
porate a series of recessed fixtures to illumi-
nate the space where the lighting installa-
tions do not.
12
22. Heather Schrand
OasisMarket+CommunityKitchen
A holistic community hub for residents in
the food desert of Franklinton, Ohio.
This unique concept will include a healthy
food market, focusing on locally grown
and affordable foods, plus an educational
community kitchen. Members of the
community will benefit from its convenient
location, affordability, and educational
experience.
Concept
21
23. Heather Schrand
Location+Demographics
540 W. BROAD ST. COLUMBUS, OH 43215
ELEVATIONS
SOUTH
NORTH
WEST
EAST
RACES IN FRANKLINTON
IN COLUMBUS, OH
% OF POPULATION BELOW
POVERTY LEVEL
% OF PEOPLE 3 YRS+
IN GRADUATE OR
PROFESSIONAL SCHOOL
WHITE AFRICAN AMERICAN ASIAN
FRANKLINTON COLUMBUS
FRANKLINTON COLUMBUS
HISPANIC OTHER BI-RACIAL
DEMOGRAPHICBUILDING INFORMATION
• Land Use Code: 420 - Small Retail Structure
• 6,463 square footage
• Built in 1920
• Purchased by current owner, Jimmy Rea Electronics, in 1956
• Located in Franklinton in Columbus, OH
- Homes were originally log houses or simple frame structures
- Public buildings were made of rocks and stone
- Franklinton was annexed to Columbus in 1870
SOURCE: http://www.city-data.com/neighborhood/Fra
315
SR23
I-71
I-270
I-670
US-40
I-70
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STREET MAP
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PEDESTRIAN MAP
ELEVATIONS
SOUTH
NORTH
WEST
EAST
RACES IN FRANKLINTON
IN COLUMBUS, OH
% OF POPULATION BELOW
POVERTY LEVEL
% OF PEOPLE 3 YRS+
IN GRADUATE OR
PROFESSIONAL SCHOOL
WHITE AFRICAN AMERICAN ASIAN
FRANKLINTON COLUMBUS
FRANKLINTON COLUMBUS
HISPANIC OTHER BI-RACIAL
DEMOGRAPHICSBUILDING INFORMATION
MEDIAN HOUSEHOLD
INCOME
FRANKLINTON COLUMBUS
$25,337
$40,463
• Land Use Code: 420 - Small Retail Structure
• 6,463 square footage
• Built in 1920
• Purchased by current owner, Jimmy Rea Electronics, in 1956
• Located in Franklinton in Columbus, OH
- Homes were originally log houses or simple frame structures
- Public buildings were made of rocks and stone
- Franklinton was annexed to Columbus in 1870
FRANKLINTON COLUMBUS
MEDIAN AGE
MALE
FEMALE 30.8
33.9 31.0
32.3
MALEFEMALE
POPULATION
6,286 4,945
TOTAL: 11,231
SOURCE: http://www.city-data.com/neighborhood/Franklinton-Columbus-OH.html#ixzz3CGg60Any
S
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Located just west of downtown,
Columbus, Ohio, this densely populated
area has much to be desired. There are
many people that live and work in the
area, however the median household
income is just below the national poverty
level. The area is currently under-going a
transformation, as there are a lot of young
people moving in, also an emerging group
of artists that inhabit 500 West Rich, and
the Columbus Idea Foundry.
22
24. Heather Schrand
OasisMarket+CommunityKitchen
Franklinton is a Food Desert
A Food Desert is a densely populated
area in which the residents do not
have immediate access to healthy and
affordable foods.
Franklinton in particular, is littered with
convenience stores and corner markets.
Since the median household income is so
low in this area, many people find that
their monthly food budget does not stretch
far enough to make healthy meals for their
families.
23
25. Heather Schrand
Personas
Personas
Andrea Claudia Jim
“I really need a local
store with healthy foods
that I can stop at on my
way home from work. I
also need help learning
new skills.”
“I would really like a con-
venient place to shop with
affordable and healthy
options, in the vicinity of
where I work and live.”
“I would like to be able
to walk to a grocery store
with my children, also the
ability to utilize a kitchen
that was not limited to a
microwave.”
28 Year old artist.
No car, bicycles around town.
No stable income, but typically
makes around $20,000.
Can get fresh produce on the
weekends at farmer's market,
but she is typically working
trying to sell her art pieces.
37 years old.
Does not speak English very well.
Married with 3 children.
Stay at home mom.
Husband works in factory bringing
in about $28,000 annually.
Family has 1 vehicle that husband
takes to work, leaving her
stranded during the day.
43 Years old.
Blue collar worker, works over 40
hours a week during odd hours.
Is very unhappy with his job and
would like a career change, but
doesn't have the time or energy to
put into improving skills.
Single father to 2 children.
24
26. Heather Schrand
Inspiration
Family
Centered
Accessible for All
Locally Connected
Wellness
Nostalgic
Heather Schrand| Design Essence Board
Thesis Project| Spring 2015
OasisMarket+CommunityKitchen
Building upon the history of Franklinton, my
goals were to create a warm, welcoming
community center where residents and
visitors alike feel comfortable in. My design
includes a farmer's market style grocery
store on the lower level, and upstairs, a
community kitchen that members of the
community can use, a community lounge,
and office space.
25
27. Heather Schrand
Diagroms
To take advantage of the streetfront
location, the market on the lower level
will open out through a double glass
storefront. A large skylight will be cut
across the center of the building, and an
atrium opened from the first to second
floors. This will allow natural light in, as
well as to create a connection from the
grocery market to the community spaces
up above.
26
29. Heather Schrand
Grocery Market
Physical Model
As well as being convenient, the Grocery
Market will feature fresh, local produce an
an affordable price. For customers paying
with SNAP, their EBT cards will spend twice
as far as cash would.
The dynamic interior of the space will
differentiate it from other convenience
stores or corner stores in the area, while
making it a special and unique experience
for all members of the community. Because
this is such a special place, it will become a
shopping destination for inhabitants and
visitors all over the city of Columbus.
28
30. Heather Schrand
Community Kitchen
OasisMarket+CommunityKitchen
In an effort to make a change in the
community, the Community Kitchen will
serve not only as a resource that is much
needed in this community, it will also be an
educational tool. My research has proven
that family meals can contribute to a
healthier lifestyle, and in turn, dramatically
reduce the obesity statistics in children. By
having this resource in the community, it
allows families to have a meal together
as many times as they'd like. The kitchens
are fully-equipped and reservable. The
menu would be prepared by a licensed
dietitian, which could work as a partnership
between Mount Carmel Hospital nearby.
29
31. Heather Schrand
Community Spaces
The atrium will cut through the center of
the space and will align with a skylight
directly above. The skylight will allow
natural light to permeate deep into the
space and act as a natural spotlight to
the product below. The curvature of the
walls will extend up through the atrium to
the second level to connect the spaces
together in an organic way.
30
32. Heather Schrand
Community Spaces
OasisMarket+CommunityKitchen
The Community Living Room will be
a space for residents to relax and
lounge. The space will feature nostalgic
photography of Franklinton, and a great
view of Columbus. The modular lounge
seating will easily accommodate large
groups, while those seeking solitude will be
have a space as well. The full-wall offices
in this space can house the registered
dietitian, as well as grocery market
manager.
31
34. Heather Schrand
TheUrbanOak
Concept
This hotel concept will embrace visitors
seeking out the experience of a staycation,
or a vacation within their own city, which
holds the convenience of being less than
an hour away from home. Through the
philosophy of ‘farm-to-table’ Americans
have begun making a conscious effort to
support their local community, whether
through local produce, artisans, businesses,
ect. By joining together this concept with
a reinvention of the traditional Bed and
Breakfast experience we can create the
hotel of the future.
The Urban Oak hotel will revitalize the
bed and breakfast experience in an
Urban Atmosphere. All throughout the
design process materials where chosen
based on their native and organic origins,
giving the space a warm and residential
ambiance with a modern twist. By utilizing
reclaimed woods, natural slate, strategic
glazing and LED lighting this building is well
on its way to becoming LEED Certified.
Through the incorporation of group
seating, staycation packages, and local
beers on tap, this space will become the
unsurpassed ‘hot spot’for locals and
tourists alike looking to experience a fresh
and urban D.C.
33
35. Heather Schrand
Inspiration+Personas
Urban
Retreat
connect
Create A Staycation
Locally
Urban
Retreat
Create A Staycation
Locally
connect
User ProfilesUser profiles
Geoffrey is a campaign manager for a prospective U.S Senator.
His office is a small space within walking distance from the hotel and
he likes to have lunch meetings at the hotel’s restaurant, which is also
a convenient place to unwind after work, which can often be very
late. He likes the high-end environment to impress associates and
potential investors and needs an upscale menu and bar environment
to accommodate all types of meetings and people. Sometimes during
meetings he prefers to have a more private space, opposed to a ‘group
seating’ area. During campaign season he finds himself struggling to
maintain social relationships outside of work, so having a place like this
gives him the opportunity to have friends meet him more frequently
Liam is part of D.C.’s Local Young professional
club who lives and works close by. He and his friends
like to get together for dinner & drinks a few times
a week after work. They don’t stay the night at the
hotels, but love the high-energy atmosphere and
meeting new people. Likes the idea of supporting
“local” businesses over large corporations and giving
backtohiscommunity.Hespendshisweekendsdoing
volunteer work with children in the neighborhood.
Liam also does not own a car and uses his bicycle or
public transportation to get around town.
Jessica and her girlfriends need a Girls Weekend
free of children, car pools and cartoon re-runs. She
lives within an hour of the downtown D.C. area and
loves the idea of a “stay-cation” close to home, which
also feels like you are getting away. Theses friends
would love to have a Monthly or bi-monthly place
to go to relax and catch up with each other. They
are looking for a cocktail bar environment with light
food, and also potentially a spa and salon space to
relax and be pampered
Urban
Retreat
connect
Locally
Urban
Retreat
Locally
connect
User ProfilesUser profiles
Geoffrey is a campaign manager for a prospective U.S Senator.
His office is a small space within walking distance from the hotel and
he likes to have lunch meetings at the hotel’s restaurant, which is also
a convenient place to unwind after work, which can often be very
late. He likes the high-end environment to impress associates and
potential investors and needs an upscale menu and bar environment
to accommodate all types of meetings and people. Sometimes during
meetings he prefers to have a more private space, opposed to a ‘group
seating’ area. During campaign season he finds himself struggling to
maintain social relationships outside of work, so having a place like this
gives him the opportunity to have friends meet him more frequently
without taking him too far from work.
Liam is part of D.C.’s Local Young professional
club who lives and works close by. He and his friends
like to get together for dinner & drinks a few times
a week after work. They don’t stay the night at the
hotels, but love the high-energy atmosphere and
meeting new people. Likes the idea of supporting
“local” businesses over large corporations and giving
backtohiscommunity.Hespendshisweekendsdoing
volunteer work with children in the neighborhood.
Liam also does not own a car and uses his bicycle or
public transportation to get around town.
Jessica and her girlfriends need a Girls Weekend
free of children, car pools and cartoon re-runs. She
lives within an hour of the downtown D.C. area and
loves the idea of a “stay-cation” close to home, which
also feels like you are getting away. Theses friends
would love to have a Monthly or bi-monthly place
to go to relax and catch up with each other. They
are looking for a cocktail bar environment with light
food, and also potentially a spa and salon space to
relax and be pampered
The global hotel industry generates
approximately 400-500 billion US dollars
in revenue each year, with 1/3 of that
revenue being attributed to the United
States. In 2014, 6.5 trillion U.S. dollars
were spent on global travel. Each year,
Washington, DC hosts over 19 million
visitors, with a predicted annual growth of
2-3%. This growth can be attributed to the
millennial generation.
Millennials are on the forefront of the
future, holding the majority of monetary
spending power, with the collective
potential to spend $200 billion annually
beginning in 2017. This diverse generation
is becoming the new young professionals
and moving into metropolitan areas,
while others are beginning to have
families of their own and set down roots
in the suburbs of booming cities, such
as Washington, DC. With an expanding
family, and limited time and money for
extravagant vacations, the millennial
generation has to get creative about how
they travel.
34
37. Heather Schrand
Welcome Desk
Upon entering the hotel lobby through the
residential style doors, you are immersed
into a living room vignette and greeted
with a warm, welcoming, wooden
reception desk. The floor to ceiling wood
creates a distinctive space designated for
check-in, which makes you feel as if you
are inside a home, rather than a big chain
hotel. The space is adorned with local,
natural, materials, indigenous to the D.C.
area, such as oak, in a variety of different
forms. This warm oak is accented by the
cold, rough, texture of slate, which is used
to signify interaction points between the
guests and the hotel staff.
36
39. Heather Schrand
In the center of the main lobby is a large,
double-sided fireplace, which acts as a
privacy screen separating the bustle of
the check-in space from the tranquility of
the Living Room area. This area is meant
as a place for guests to enjoy and relax.
There is a coffee bar with local pastries
and locally brewed coffee that guests can
enjoy any time of the day, as well as a
television for guests to stay informed of
current events. This area also boasts the
entrance to the hotel management office
near the front desk.
Living Room
38
40. Heather Schrand
Library
In a modern day Bed and Breakfast, it is
important to keep the residential influence
strong to make all guests feel at home.
This means a quiet place to get away,
even if it is just downstairs from their hotel
room. The Library offers a large selection
of books that can be read by
guests, and also a distraction-free place
to relax. Comfortable seating and an
expansive built-in bookcase adorn the
room. Materials used in this room are
inspired from the cherry blossom trees that
bloom every spring in Washington, D.C.
TheUrbanOak
39
41. Heather Schrand
Just opposite the Library is the Sequoia
Bar and Lounge. The large bar front is
clad with cut oak trees and topped with
slate. The metal stools add a modern,
industrial touch to the warm space. The
bar features a full bar as well as a variety
of local craft brews to immerse the
customer into a full local experience, and
even the opportunity to take a growler
of their favorite brew home. The bar is
surrounded with high-top table seating to
allow guests staying for a longer duration
a more comfortable seat. Across from the
bar is the main entrance where folding
doors can be fully opened to welcome
passersby in, and during warmer months,
the bar seating can be expanded outside.
Bar+Lounge
40
42. Heather Schrand
Dining Room
Separated from the bar area by custom
made glass etched in tree bark, the
main dining room will have a more
relaxed ambiance. The soft lighting and
comfortable seating will ensure guests
may never want to leave. The oak tables
can be combined to accommodate larger
groups or separated for more privacy.
To accommodate the lunch crowd, an
abundance of high-top seating runs
through the space for solo diners. This
area is draped in a canopy of ivy to
bring natural color in, and add a layer of
privacy to the space. For local businesses,
a semiprivate conference-style dining
room can be reserved for lunch or dinner
meetings.
TheUrbanOak
41
