This is a brilliant book! Scot simply lists 342 of the all-time best headlines that you can use as inspiration for your own great headline. Headlines matter, and now YOU have the power to create great headlines.
7 practical ways to turn your old blog posts into new businessBelinda Weaver
Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business? The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways, even turning it into lots of new ideas. Here are seven ways you can do just that.
Visit copywritematters.com for copywriting courses, consults and content that improve your copywriting!
Storyboarding In User Experience Workshop (at Mobile UX London)Sarah Doody
Instead of focusing on storytelling to help us tell customers the story of our product after it's built, can we use storytelling to help our teams work more efficiently during the product development process.
In this workshop, participants were taught why our current product development process is broken, how storytelling helps us work more efficiently, and how storyboarding can provide us with a tool to communicate and create with more clarity and collaboration.
7 practical ways to turn your old blog posts into new businessBelinda Weaver
Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business? The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways, even turning it into lots of new ideas. Here are seven ways you can do just that.
Visit copywritematters.com for copywriting courses, consults and content that improve your copywriting!
Storyboarding In User Experience Workshop (at Mobile UX London)Sarah Doody
Instead of focusing on storytelling to help us tell customers the story of our product after it's built, can we use storytelling to help our teams work more efficiently during the product development process.
In this workshop, participants were taught why our current product development process is broken, how storytelling helps us work more efficiently, and how storyboarding can provide us with a tool to communicate and create with more clarity and collaboration.
Lifecycle Stage + Buyer Persona = Content Mapping TemplateJessie Axel
Personally created, content mapping template using a methodology of defining a buyer persona and its lifecycle stage markers to develop appropriate content and buyer persona information for marketing segmentation.
A copywriter's bible of (power) words that sell - and how to use themBelinda Weaver
Words that sell. As a copywriter, they are our bread and butter. Words that turn the ordinary into something worth paying money for.
Get ready for 63 copywriter's power words in 8 categories with 3 all important action steps.
Visit copywritematters.com for more copywriting courses, consults and content to improve your writing!
How, when and why we use the mainly Latin acronyms (abbreviations) etc., e.g., n.b., CV, a.m., p.m. AD and (English) BC. Examples of use in business emails are provided.
Introduction to Storyboarding for User Experience DesignDeb Aoki
An introduction to storyboarding for user experience (UX) design, with tips and examples from eBay and Citrix. A presentation for World Innovation Lab in Palo Alto in June 2015.
NARRATIVE WRITING relates a clear sequence of events that occurs over time. Both what happens and the order in which the events occur are communicated to the reader. Effective narration requires a writer to give a clear sequence of events (fictional or non-fictional) and to provide elaboration.
The most important words and phrases for apologising in emails and letters with a business English focus. Phrases using 'sorry', 'apologise' (apologize), 'apologies', and 'regret', which help you say sorry in informal, neutral and formal writing. Lots of grammar, vocabulary tips and examples given.
Lifecycle Stage + Buyer Persona = Content Mapping TemplateJessie Axel
Personally created, content mapping template using a methodology of defining a buyer persona and its lifecycle stage markers to develop appropriate content and buyer persona information for marketing segmentation.
A copywriter's bible of (power) words that sell - and how to use themBelinda Weaver
Words that sell. As a copywriter, they are our bread and butter. Words that turn the ordinary into something worth paying money for.
Get ready for 63 copywriter's power words in 8 categories with 3 all important action steps.
Visit copywritematters.com for more copywriting courses, consults and content to improve your writing!
How, when and why we use the mainly Latin acronyms (abbreviations) etc., e.g., n.b., CV, a.m., p.m. AD and (English) BC. Examples of use in business emails are provided.
Introduction to Storyboarding for User Experience DesignDeb Aoki
An introduction to storyboarding for user experience (UX) design, with tips and examples from eBay and Citrix. A presentation for World Innovation Lab in Palo Alto in June 2015.
NARRATIVE WRITING relates a clear sequence of events that occurs over time. Both what happens and the order in which the events occur are communicated to the reader. Effective narration requires a writer to give a clear sequence of events (fictional or non-fictional) and to provide elaboration.
The most important words and phrases for apologising in emails and letters with a business English focus. Phrases using 'sorry', 'apologise' (apologize), 'apologies', and 'regret', which help you say sorry in informal, neutral and formal writing. Lots of grammar, vocabulary tips and examples given.