The document promotes a campaign called #QuirkItGirl that celebrates women's personalities and quirks. It encourages women to embrace their quirks rather than focusing on physical appearances. The campaign website and social media feeds will provide a space for women to showcase and celebrate their quirks. Head & Shoulders shampoo will sponsor the campaign by launching ads highlighting quirky personalities.

1. Live Head First

3. Voluminous, silky, extravagant

4. Anti-dandruff
Anti-cool
Old man’s shampoo

6. Meet Paige.

17. Being comfortable in an effortless
environment

18. Pantene and Dove continue to focus on physical appearances and
beauty

20. Celebrate Women

21. Live Head First

23. Be yourself, quirks and all.

33. #QuirkItGirl
www.quirkitgirl.com
Pre-Roll Ads to kick off Quirk It!

34. #QuirkItGirl

35. Head & Shoulders Asks: How Quirky Are You?
You?#QuirkItGirl
Your quirks are not hidden. You wear them on
your vintage, sheer, polka dot sleeves. Your
personality shines through in your style, and
you rock it.
Try Head & Shoulders Extra Volume for
hair as bold and beautiful as you are.
You Got: Quirkster

36. #QuirkItGirl
Celebrating women and their
personalities, quirks and all!
Live Twitter Feed
Celebrating women and their
personalities, quirks and all!
#QuirkItGirl
www.quirkitgirl.com