Head & Shoulders
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The document promotes a campaign called #QuirkItGirl that celebrates women's personalities and quirks. It encourages women to embrace their quirks rather than focusing on physical appearances. The campaign website and social media feeds will provide a space for women to showcase and celebrate their quirks. Head & Shoulders shampoo will sponsor the campaign by launching ads highlighting quirky personalities.
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Head & Shoulders
- 6. Meet Paige.
- 17. Being comfortable in an effortless environment
- 18. Pantene and Dove continue to focus on physical appearances and beauty
- 20. Celebrate Women
- 21. Live Head First
- 23. Be yourself, quirks and all.
- 33. #QuirkItGirl www.quirkitgirl.com Pre-Roll Ads to kick off Quirk It!
- 34. #QuirkItGirl
- 35. Head & Shoulders Asks: How Quirky Are You? You?#QuirkItGirl Your quirks are not hidden. You wear them on your vintage, sheer, polka dot sleeves. Your personality shines through in your style, and you rock it. Try Head & Shoulders Extra Volume for hair as bold and beautiful as you are. You Got: Quirkster
- 36. #QuirkItGirl Celebrating women and their personalities, quirks and all! Live Twitter Feed Celebrating women and their personalities, quirks and all! #QuirkItGirl www.quirkitgirl.com