Full digital strategy for Gucci

1. The Life and Change of Gucci
Alexa Randolph

2. Target Audience
• Upper/ Upper middle class women and men
https://lifethroughafeministlens.wikispaces.com/file/view/Real-Housewives-of-Beverly-Hills.jpg/437232476/403x266/Real-Housewives-of-
Beverly-Hills.jpg
https://s-media-cache-ak0.pinimg.com/736x/e1/50/fb/e150fb57fc5267da72dd63d8cee83c78.jpg

3. Social Media
• They have a great start with their social
media, but could do so much more
https://www.facebook.com/GUCCI
https://www.instagram.com/gucci/?hl=en
https://www.youtube.com/user/gucciofficial

4. Budget
• I would say the perfect budget would be
$500,000
http://www.forbes.com/companies/gucci/
https://ncosbm.s3.amazonaws.com/s3fs-public/styles/main-image/public/budget%20-%20iStock_000041295790_Large.jpg?itok=FAjnhE7m

5. SEO
• A few great words for SEO of Gucci would be
women’s fashion, men’s fashion, and
accessories
https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/3/25/1427301279566/d0c69de9-70cd-4481-8b15-0c867fde1a38-
bestSizeAvailable.jpeg?w=620&q=55&auto=format&usm=12&fit=max&s=7e19601e291e55971373438f9738efde
http://www.11-stores.com/img/women%20fashion/Womens-Fashion.jpg

6. Mobile Advertising
• A great way to advertise through mobile
would be to have an app and to have your
website available online
https://itunes.apple.com/us/app/gucci/id334876990?mt=8
https://www.gucci.com

7. Website Development
• I find Gucci’s website very useable for
everyone.
www.gucci.com

8. Online Advertising
• It is very important in this day and age to
advertise as much as possible online
https://www.pinterest.com/gucci/
http://www.ebay.com/bhp/gucci

9. Inbound Advertising
• There is so many things that Gucci could do to
really up their Inbound advertising
Persona website
Google.com

10. Big Idea
• Some great ideas that Gucci should use to
promote themselves would be fashion shows,
gala and even charity events
http://www.lansdowneresort.com/assets/images/masthead/socialevents-gala-fundraisers.jpg
http://www.alhambrachamber.org/pictures/E0000326.jpg
http://www.nutickets.com/wp-content/uploads/2015/12/fundraising-charity-events1.jpg