The document discusses strategies for effective content marketing, emphasizing the importance of starting with a solid strategy and understanding the target audience. It includes insights on content creation, sharing techniques, lead magnets, and using competitor research to enhance content strategies. Additionally, it provides exercises for identifying buyer personas and generating content ideas at various stages of the buyer's funnel.

1. CONTENT
HACKING
How to create content that
converts?
growthagency.co

2. RESEARCH LIKE A PRO
CONTENT CREATION MADNESS
START WITH STRATEGY
Content
hacking CONTENT BEYOND THE BLOG POST
HOW TO GET YOUR CONTENT SHARED?
@evelinesmet
LEAD MAGNETS
MEASURING YOUR RESULTS

3. Growth hacking mindset
@evelinesmet

4. Why content
marketing?

5. Ads vs Content Marketing

6. Why content marketing?

7. Start with strategy

8. SIPWELL
CASE

9. Exercise: fill in the
prospect personas &
the value propositions
on your canvas
http://bit.ly/content_canvas

10. BUYER PERSONA

11. CUSTOMER JOURNEY

12. CONTEXT

14. CONTENT MATRIX

15. Exercise: come up with
a creative content idea
in every phase of the
buyer funnel

16. Research like a pro

17. STEAL WITH PRIDE

18. Research your
competitors’ strategy
@evelinesmet

19. “Good artists
copy, great
artists steal”
-Steve Jobs-

20. CASE

21. SIMILARWEB

22. SIMILARWEB

23. SIMILARWEB

24. TOOL

25. CASE

26. SPYFU

27. SPYFU

28. COMPETITOR SCRAPING TOOLS

29. TOOL

30. MOAT AD SEARCH

31. Exercise: make a top 3 of
competitors & scrape their
content strategy

32. FIND THE MOST SHARED CONTENT

33. FIND THE MOST SHARED CONTENT

34. FIND MOST SHARED BLOG POSTS

35. Which digital channels
should I invest in?

36. Which networks
can you take
advantage of?

37. QUORA

38. MEDIUM

39. SLIDESHARE

40. ALL NETWORKS

41. How to get your kickass
content shared?

42. ADD SHARE BUTTONS
@evelinesmet

43. CLICK TO TWEET

44. SCHEDULE & RESCHEDULE ACROSS PLATFORMS

45. SHARE WITH DIFFERENT HEADLINES
@evelinesmet

46. USE A DISTRIBUTION NETWORK

47. INTERNAL LINKING BETWEEN PAGES

48. YOAST FOR WORDPRESS

49. SNIPLY

50. Lead magnets

51. GATED CONTENT FOR LEAD GENERATION

52. HUBSPOT IS THE KING OF LEAD MAGNETS

53. A DEMO AS A LEAD MAGNET

54. ONLINE TO OFFLINE LEAD MAGNET

55. A FREE AUDIT AS A LEAD MAGNET

56. A CALCULATOR AS A LEAD MAGNET

57. YOU HAVE THEIR EMAIL
THEY ARE INTERESTED IN YOUR NICHE OR
PRODUCT
YOU KNOW THE STAGE IN THE FUNNEL
Why lead magnets?
YOU KNOW HOW TO CREATE VALUE FOR
THEM
@evelinesmet

58. Think of 2 possible lead
magnets that can be
useful in your business!

59. Content creation
madness!

60. E PERFECT POST
.portent.com/tools/title-maker

61. ALL FREE STOCK PHOTOS

62. CREATE GRAPHIC CONTENT IN MINUTES

63. HEMINGWAY OPTIMISES YOUR COPY

64. Create a piece of
visual content in 10
minutes (and send to eveline@growthagency.co)

66. Why are Nigerian spammers good
content hackers?
@evelinesmet

67. Why is Nigerian spam so badly written?

68. BAD LANGUAGE
1000 EMAILS SENT 1000 EMAILS SENT
10% CONVERSION
= 100 RESPONSES
0,1% CONVERSION
= 1 OR 2 RESPONSES
1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY
PROPER ENGLISH
SCALABLE NOT SCALABLE
@evelinesmet

69. Nigerian spammers have learned to understand
their target market & their customers

70. RESEARCH LIKE A PRO
CONTENT CREATION MADNESS
START WITH STRATEGY
Content
hacking
CONTENT BEYOND THE BLOG POST
HOW TO GET YOUR CONTENT SHARED?
@evelinesmet
LEAD MAGNETS

71. @evelinesmet
eveline@growthagency.co