This study aimed to determine the benefits of using social media in businesses in General Trias City, Cavite. 53 online sellers were surveyed about their use of social media. The study found that most respondents were female business owners aged 15-20. Facebook was the most used social media platform. Respondents strongly agreed that social media helps them communicate with customers and stay updated. Communication was seen as the most effective aspect of using social media for business. The study concluded that social media provides benefits to businesses by allowing communication with customers and receiving feedback to improve.

1. Republic of the Philippines
Department of Education
Region IV – A CALABARZON
Division of Cavite
LUIS Y. FERRER JR. SENIOR HIGH SCHOOL
South Square Village, Pasong Kawayan II, City of General Trias
A Research Paper Entitled as
Using Social Media in a Business
Presented to
The Research Department
Luis Y. Ferrer Jr. Senior High School
South Square Village, Pasong Kawayan II,
City of General Trias, Cavite
In Partial Fulfilment
of the Requirements for the Course
Accountancy and Business Management
Submitted to:
Jenevie G. Arimbuyutan
Practical Research Teacher
Submitted by:
Grade 12 ABM-Kaunlaran
October 2018

2. ACKNOWLEDGEMENT
We would like to express our deep gratitude to our Almighty God who created and nurture of
in this transitory world. We also express gratitude to Him for giving us an opportunity to do
this research successfully.
We are grateful to our research teacher Ms. Jenevie G. Arimbuyutan, Practical Research 2,
Luis Y. Ferrer Jr. Senior High School. Her sincere guidance, untiring cooperation, valuable
advice and endless inspiration enabled us to overcome the entire problem during the course
of our study and preparation of this report.
We are very thankful to all our respondents who give us the necessary information. We also
want to express our gratitude to our class adviser, Ms. Emelda Dimaala, without her
supervision, help and valuable suggestion it would not be impossible for us to complete this
paper.
Finally, we would like to express our gratitude to our family and to all the people who
motivate us and help us by providing their valuable assistance and time to complete this
research.
Mark Ivan G. Anacan
Eldrin Dela Rosa
Marie Grace A. Flores
Christy Mae C. Gavilo
Jessica L. Marfil
Crisnita S. Nuñez
Joshua Paulo
Sunshine Payac
Jerolenelee Robles
Genella Valencia

3. TABLE OF CONTENTS
Abstract……………………………………………………………………………………………….1
I. Introduction…… ……………………………………………….…….……….……………2
 Statement of the Problem……………………………………………..……..……….3
 Paradigm of The Study………………………………………………………….…….4
 Definition of Terms………………………………………………………………….....5
II. Review of Related Literature………………..………………………………….………..5
 Social Media……………………………………………………………………………5
 Social Media as Business Strategy………………………………………………….6
 Benefits of Social Media in a Business……………………………………………..6
 Effectiveness of Social Media in a Business……………………………………….7
III. Research Methodology……………………………………………………………………7
 Research Design…………………………………………………………………….…7
 Sampling………………………………………………………………………………...7
 Data Collection………………………………………………………………………….7
 Data Analysis……………………………………………….……………….……….....8
IV. Results and Discussion………………………………………………….……………….8
 Table 1.1 Demographic Profile of the Respondents According to
Sex……………………………………………………………………….………………..8
 Table 1.2 Demographic Profile of the Respondents According to
Age………………………………………………………………………………………..8
 Table 1.3 Demographic Profile of the Respondents According to
Position……………………………………………………………………………….…..9
 Table 2. Social Media Platforms Used in a Business…………..……………………9
 Table 3. Benefits of Social Media in a Business……………………………………10
 Table 4. Level of Effectiveness of Using Social Media in a Business……….…...10
V. Conclusion………………………………………………………….……………………...11
VI. Recommendation………………………………………………….………………….......11
VII. References………………………………………………………………………...……….12
VIII. Appendices………………………………………………………………………………...14
 Letter for Respondents………………………………………………………………..14
 Letter for Barangay Captain…………………………………………………………..15
 Survey Questionnaire………………………………………………………………….16
 Photos during Survey………………………………………………………………….18

4. 1
Using Social Media in a Business
Mark Ivan G. Anacan1
Eldrin Dela Rosa2
Marie Grace A. Flores3
Christy Mae C. Gavilo4
Jessica L. Marfil5
Crisnita S. Nuñez6
Joshua Paulo7
Sunshine Payac8
Jerolenelee Robles9
Genella Valencia10
1Luis Y. Ferrer Jr. Senior High School (ivan.anacan.7@yahoo.com)
2Luis Y. Ferrer Jr. Senior High School (nalu10dragfilia@gmail.com)
3Luis Y. Ferrer Jr. Senior High School (grace.flores14@yahoo.com)
4Luis Y. Ferrer Jr. Senior High School (gavilochristy@gmail.com)
5Luis Y. Ferrer Jr. Senior High School (jessica.marfil@gmail.com
6Luis Y. Ferrer Jr. Senior High School (crisnitasnunez@yahoo.com) )
7Luis Y. Ferrer Jr. Senior High School (joshuapaulo19@gmail.com)
8Luis Y. Ferrer Jr. Senior High School (shinepayac10@gmail.com)
9Luis Y. Ferrer Jr. Senior High School (roblesjerolenelee12@gmail.com)
10Luis Y. Ferrer Jr. Senior High School (yhaniecastillo@yahoo.com)
ABSTRACT
PURPOSE
This study aims to know the effectiveness of social media in a business. Specifically, this
study wants to: know what kind of social media are best in business, the impact of social
media on sales of a business, and the advantages of social media in a business
METHODOLOGY
The respondents of this study were 53 online sellers or businesses that use social media
from different barangays of City of General Trias, Cavite. The study made used of Input-
Process-Output correlational research design using a validated questionnaire.
FINDINGS
The findings of this study show that most of the respondents are female with a percentage of
88.68% (47 out of 53). Besides, the age of the respondents shows that 45 (84.91%) of the
respondents are at the age between 15-20 years old. In addition, the data shows that the
business who uses social media are mostly the owners which is 42 (79.35%) of the
respondents while the employees are 11 (20.75%). However, Facebook is the most used
social media platform in business with 98.11%. Furthermore, it was found out that the online
sellers strongly agree in communicate with customer and stay top of level with customer.
Moreover, when it comes to effectiveness, communication is strongly effective in using social
media in a business.
ORIGINALITY/VALUE
The output of the research was to know the benefits and effectiveness of using social media
in a business and to realized by business owner to use this as strategy in the business.
KEYWORDS
Social Media, Business, Effectiveness, Benefits, Strategy

5. 2
I. Introduction
Nowadays, many youth are using different media to communicate and to connect with other
people. They used Facebook, Twitter, Instagram, etc. Social media has a huge impact in our
modern society because it gives a lot of advantages to us. According to McGillivray (2015),
social media has become prominent part of life for many young people today. Most people
engage with social media without thinking of what would be the effect of it. Many people are
focusing on social media or using internet for a different purposes most of the time. They
used social media to connect with others, share media content, etc. Many business owners
came up with the idea that they can use social media in their strategies to make their
business more active to their consumers. As reviewed by Alves et. al (2016) and stated by
Castronovo and Huang (2012), maintaining marketing strategies involving marketing
intelligence, promotion, public relation, product and customer management, and marketing
communication should begin exploring and leveraging social media.
However, this can be the one of the most effective strategies that a business can use. It can
give a lot of benefits to the owners and to the customer because they can communicate with
each other to talk about the product, service, etc. that you sell. As studied by Mangold and
Faulds (2009), social media enables firms to communicate with their customer and also
allows customers to communicate with each other. Communications between firms and their
customer help build brand loyalty beyond traditional methods. Furthermore, conversation
between customers provides firms with new means of increasing brand awareness, brand
recognition, and brand recall (Kaplan & Maelein, 2010). Using social media has a huge
impact to a business. By the use of social media, they can know the feedbacks of the
customers. It will also help them to improve their business based on the customers’
feedbacks. Besides, it may help the business owners to achieve their goals by means of
strategy. Gaitho (2017) stated that the business owners have realized they can use social
media to generate insights, stimulate demands, and create targeted product offerings. This
is important in traditional brick-and-motor business and obviously in the world of e-
commerce. Therefore, using social media would make a difference in your business.
Using social media has a huge impact and help to all business. It also gives a lot of
advantages in a business. Social media is not only for communication and to share media
contents but it can also the effective strategy in all business. They can use this to have
benefits like it can increase the brand awareness, improve sale and to have open
communication in your customer. This social media has a big contribution to all business.
This study aims to know the effectiveness of social media in a business. Specifically, this
study wants to: know what kind of social media are best in business, the impact of social
media on sales of a business, and the advantages of social media in a business.
This research highlights the effectiveness of using social media in businesses. The online
sellers and business owners that use social media in different areas of General Trias City,
Cavite are included as respondents of this study in a survey to gather information about the
benefits of social media for their business. This study was conducted during the first
semester of school year 2018-2019.
The result of this study could unveil if the social media has been an effective strategy for
businesses. This could be used as another technique in business in order for them to
achieve their goal and to make their business successful and bigger. The findings of this
study reflected to the benefits of entrepreneurs, society, students and future researchers.
First is the entrepreneurs, the result of this study may use by the business owners as a basis
in making a strategy. They can acquire the technique and information about the benefits of
using social media in a business. Second is the society, this would benefit them because it
provides business strategies ideas that can help all the business in the society. It contains
information about using social media as strategy in a business. Third is the students, it will

6. 3
help those students especially those who want to build a business, or to those entrepreneur
students to provide information about the strategy in business. It also gives ideas of using
social media for the benefits of the business. Fourth, the future business
owners/entrepreneurs, this will serve as their guidelines in building a business that could
help them to promote their product. Lastly, the future researcher/s, this research will serve
as a guide and source of information that they can use. It will help them to make a study
related on it.
Statement of the Problem
The main problem of this study is to determine the benefits of using social media in a
business in the City of General Trias, Cavite. Specifically, it answered the following
questions:
1. What is the demographic profile of the respondents in terms of:
a. Age
b. Sex
c. Position
2. What are the different social media platforms used in a business?
3. What are the benefits of using social media in a business?
4. What is the level of effectiveness of social media in a business?

7. 4
Using Social Media
in a Business
The main problem of this
study is to determine the
benefits of using social
media in a business in
the City of General Trias,
Cavite. Specifically, it
answered the following
questions:
1. What is the
demographic profile
of the respondents
in terms of:
a. Age
b. Sex
c. Position
2. What are the
different social
media platforms
used in a business?
3. What are the
benefits of using
social media in a
business?
4. What is the level of
effectiveness of
social media in a
business?
 City of General
Trias, Cavite
 Availability
Sampling
 53 selected
online sellers
 Survey
questionnaire
 Correlational
method
 Female business
owners between
15-20 years old
use social media
more than male
for business.
 Facebook is the
most used social
media platform in
a business.
 Online sellers
strongly agree in
communicate with
customer and stay
top of level with
customer.
 Communication is
strongly effective
in using social
media in a
business.
INPUT PROCESS OUTPUT
Figure 1. Paradigm of the Study
Figure 1 shows the paradigm of the study that contains the input, process, and output. Input
includes the statement of the problem of the study. Process consists of City of General
Trias, Cavite which where the researchers conducted the survey, availability sampling, 53
selected online sellers, survey questionnaire, and the correlational research design which
were used in processing this study. Lastly, the output which shows that female business
owners between 15-20 years old use social media more than male for business, Facebook
is the most used social media platform in a business, online sellers strongly agree in
communicate with customer and stay top of level with customer, communication is strongly
effective in using social media in a business.

8. 5
DEFINITION OF TERMS
Advantages - benefit resulting from some course of action which can help to improve the
business
Business - the activity of making, buying or selling goods or providing services in exchange
for money that could also done in selling online
Communication - the imparting or exchanging of information or news to customers that
would help them to have a clear interaction
Competitors - an organization or country that is engaged in commercial or economic
competition with others, which can be caused sudden changes in sales
Customer - a person or organization that buy goods or services from a store or business
which connects to the seller online
Effectiveness - producing a result that is wanted having an interact effect which would be
known if using social media is really helpful in a business
Entrepreneur - a person who starts a business and is willing to risk loss in order to make
money and that uses social media as a business strategy
Online platform - is a specifically developed platform using internet technology for the
design and development of teaching and learning purposes which can used in promoting
and selling a product
Social media - forms of electronic communication through which people create online
communities to share information, ideas, personal, messages, etc. and this tool can used in
a business as strategy
Strategy - a plan of action or policy designed to achieve a major or over all aim that the
business owners used in order to reach the business goals
II. Review of Related Literature and Studies
The following are the related literatures that are reviewed by researchers and the information
came from different references such as articles, journals, magazines, research, books, etc.
that may be used to support the data in this study.
Social Media
Most of the people today are using social media in different purposes. Social media has
become prominent part of life for many people nowadays and most of them immerse in
social media impetuous on what would be the effect of it (McGillivray, 2015). Using social
media may influence us in every aspect of our lives. We should be aware on the effects nor
the advantages and disadvantages of it.
Social media can gives us a lot of information in different kinds of social media we use. It can
help us get ideas in using it. Facebook, Twitter, Vimeo, LinkedIn, Instagram and Snapchat
are increasing in popularity. They have become natural forum for people to share opinions,

9. 6
information and ideas (Batman, 2017). Hence, social media provides us a lot of information
that can be used in various purposes.
Social Media as Business Strategy
Every business has its own strategy in order to make it successful and bigger and one of the
strategies they used is through the use social media. Business owners able to promote or to
introduce their product by social media and they used this as a strategy to get in touch with
the customers. As stated by Smith (2017), using social media can make the product popular
and to make your marketing easier. Social media can enhance the sales of a business and
can improve better product or service by seeing the customers’ feedbacks. Hence, online
platforms can make a difference in your business and it can used as a strategy in order to
make it bigger and make some improvement.
Business through social media is a form of marketing that utilizes social networking website
as a marketing tool. According to eMarketer (2013), social media have increasingly adopted
by firms for different marketing activities such as branding, market research, customer
relationship management, service provision and sales. Therefore, when entering a business
using social media, know what specific market that you wanted to sell your product, know
how to make a good relationship with your customer and learn to manage your own product.
The usage of social media is continuously increasing; it is also one of the strategies use by
the businesses. Nadaraja and Yazdanifard (2013) stated that social media has become
frequent and one of the most important for social networking, content sharing and online
accessing. Social media has open a broad place for businesses such as online marketing
due to its reliability, consistency and instantaneous features. Wherefore, social media can be
used as a strategy in marketing so that business can reach its goal.
Social media helps the businesses in their processes and strategies. Oyza and Agwu (2015)
stated, “Social media has now crept into the boardrooms of business organizations and just
like the internet; it has transformed the selling and buying processes. Though social media is
a recent phenomenon, it has proven to be just as effective as or even more effective than
traditional marketing.” Thus, social media can be used as a marketing tool to improve the
sales of a business.
Benefits of Social Media in a Business
Social media can be use also in communication. As studied by Mangold and Faulds (2009),
social media allows firms to communicate with their customers. Communication between
firms and their customers tend to put up a brand loyalty beyond traditional methods. As a
result, social media allows us to communicate with others especially in a business, it enables
to interact with the customers to know their concerns.
Social media has a huge impact to everything; it may be neither negative nor positive.
Holseapple et. al. (2018) mentioned, “A substantial portion of internet usage today involves
social media applications. Aside from personal use, given the vast amount of content stored,
and rapid diffusion of information, in social media, businesses have begun exploiting social
media for competitive advantage.” Thus, social media gives advantages to business.
Using social media in a business can make a difference. As indicated by West (2017), the
essentiality of social media for businesses cannot be refute. Besides, it helps them to spread
their name with minimum effort and low investment. Consequently, social media can lead to
a better results and it can also create a positive image of your business.

10. 7
Effectiveness of Social Media in a Business
There is a lot of strategy in business but social media is one of the effective strategies of a
business. It helps the business to promote their product, increase the sale and insight in your
business. According to Castronovo and Huang (2012), maintain that marketing strategies
involving marketing intelligence, promotions, public relations, product and customer
management, and marketing communications should begin exploring and leveraging social
media, not only because there is a growing interest among customers in internet usage, but
also due to the fact that consumers consider information shared on social media as more
reliable than information issue directly by firms. In addition, this can help all business owners
to grow their business by using social media because social media is a wide for business. It
will be effective to give benefits of social media.
III. Research Methodology
Research Design
The researchers used a correlational method of research to know the relationship between
the effectiveness of a social media in a business.
Sampling
The respondents for this research would be the 53 selected online sellers or business that
uses social media in different barangays in City of General Trias, Cavite. Availability
sampling was use to select the respondents. Slovin’s formula would be utilized to compute
the sample size.
The respondents for this research would be the 53 selected online sellers or business that
uses social media in different barangays in City of General Trias, Cavite. From the 33
barangays in City of General Trias, Cavite, the researchers have selected 53 online seller or
business that uses social media who answered the given survey questionnaire. This was
higher from the recommended sample respondents with a 5% margin of error and 95%
confidence level using Slovin’s formula as a tool in computing a sample size from a
population.
Data Collection
In gathering the data for this study, the following steps would be undertaken:
1. The researchers would ask available data of different barangay in City of General
Trias, Cavite.
2. The researchers would ask permission and help from barangay officials to send
questionnaires to online sellers or business that uses social media.
The instrument used by the researchers made by itself. The researchers modified some
parts of the instrument to the intention of the study.
Originally, the respondents would only put a check mark in the items, whether they agree or
disagree with the statements. The researchers modified the responses for part 2, 3, and 4 of
the questionnaire expresses the respondents’ perception of each item from strongly agree
(5) to strongly disagree (1). A total of 14 items were given in the questionnaire. The
instrument is divided into 4 parts.
Part 1. It consists of items asking for the respondents’ demographic profile.
Part 2. It consists of items about the different social media platform used in a
business.

11. 8
Part 3. It consists of items about the benefits of using social media in a business.
Part 4. This part consist of the level of effectiveness in terms of sales, promotion,
communication, and attraction.
Data Analysis
Frequency count and percentage would be used to analyze the profile of the respondents,
while mean would be utilized to analyze the effectiveness of social media in a business.
IV. Results and Discussions
The results of this study presented to answer the following questions:
Problem 1. What is the demographic profile of the respondents in terms of age, sex, and
position?
Table 1.1. Demographic Profile of the Respondents According to Sex
Sex Frequency Percentage
Male 6 11.32
Female 47 88.68
Table 1.1 shows the demographic profile of the respondents according to sex. Out of 53
respondents, 6 (11.32%) of them are male while 47 (88.68%) of them are female. According
to 2015 census, there are approximately 154,819 males and 159,484 females in City of
General Trias. Therefore, population of female is greater than the population of male.
Table 1.2 Demographic Profile of the Respondents According to Age
Age Frequency Percentage
15-20 45 84.91
21-26 3 5.66
27-32 1 1.89
33-38 1 1.89
39-44 3 5.66
Table 1.2 shows the demographic profile of the respondents according to age. Findings
shows that the age of the respondents shows that 45 (84.91%) of the respondents are at the
age between 15-20, 3 (5.66%) respondents at the age between 21-26, 1 (1.89%) respondent
at the age between 27-32, 1 (1.89%) respondent at the age between 33-38, and 3 (5.66%)
respondents at the age between 39-44. As per 2015 census, there are total population of
60,195 at the age of 10-19 years, 60,049 between 20-29 years old, 55,343 between 30-39
years old, and 37,803 at the age between 40-49 years old. Thus, the number of younger
people is more than those of in the middle age.

12. 9
Table 1.3 Demographic Profile of the Respondents According to Position
Position Frequency Percentage
Owner 42 79.25
Employee 11 20.75
Table 1.3 shows the demographic profile of the respondents according to position. The data
shows that the business who uses social media are mostly the owners which is 42 (79.35%)
of the respondents while the employees are 11 (20.75%). As mentioned by Hughes (2018),
“Entrepreneurs may take a different approach, learning how to stay relevant in an ever-
changing market. Prioritizing lifelong learning allows entrepreneurs to be flexible and resilient
as they grow their businesses.” Hence, people prefer to be an entrepreneur than to be an
employee because being an entrepreneur can make you even more rich and can make great
companies than being an employee.
Problem 2. What are the different social media platforms used in a business?
Table 2. Social Media Platforms Used in a Business
Social Media Frequency Percentage
Facebook 52 98.11
Instagram 6 11.32
Twitter 5 9.43
Other sites 3 5.66
Table 2 shows the different social media platforms used in a business such as Facebook,
Instagram, Twitter, and Google.
Findings shows that Facebook is the most used social media platform in business with
98.11%, followed by Instagram, which is 11.32%, Twitter with 9.43%, and other sites with
5.66%.
According to UK Essays (2017), many brands and small businesses have already entered
the Facebook platform and due to the economic remunerations of this platform, brands with
a truncated marketing budget can be lured to join the race. In addition, consumer-
respondents are predominantly younger females; Facebook is moderately accepted by the
respondents as a marketing tool, as provider of relevant consumer information, as a forum
for closing sales or business deals, and as a medium of advertisement (Casquite, 2012).
Furthermore, Facebook is the social media platform that was mostly used by everyone and
was highly recommended to use as a marketing tool in an organization and small
businesses.
In addition to that, Facebook is the ideal channel to generate leads and boost sales of
products and services in just about any niche or industry. Advertising on Facebook is
relatively easy compared to other platforms and can be highly targeted. With a solid
Facebook marketing strategy, you can reach your audience at a time when they are primed
to buy; or at least raise awareness of your company, product, and services to your top of
mind when they are ready to buy (Edmondson, 2018). Thus, using Facebook as a business
strategy is easier than the other social media platform and can easily connect to the
customers to have a clear communication. , It is also most preferable marketplace of the
business owners and consumers due to the large number of users in the said platform

13. 10
Problem 3. What are the benefits of using social media in a business?
Table 3. Benefits of Social Media in a Business
Benefits Mean Verbal Interpretation
Increase brand awareness 4.4 Agree
Customer service 4.2 Agree
Boost sales 4.2 Agree
Promote product/content 4.5 Agree
Communicate with customer 4.7 Strongly Agree
Improve sales 4.2 Agree
Attract customer 4 Agree
Stay top of level with
customer
4.7 Strongly Agree
Faster Communication 4.4 Agree
OVERALL MEAN 4.37 Agree
Table 3 shows the benefits of using social media in a business in terms of increase brand
awareness, customer service, boost sales, promote product/content, communicate with
customer, improve sales, attract customer, stay top level with customer, and faster
communication.
The data indicates that the online sellers strongly agree in communicate with customer and
stay top of level with customer. However, they agree in increase brand awareness, customer
service, boost sales, promote product/content, improve sales, attract customer, and faster
communication.
The result coincides with what Mangold and Faulds (2009) claimed and reviewed by
Paquette (2013) about social media as a marketing tool. The study indicates that the tools
and approaches for communicating with customers have changed greatly with the
emergence of social media; therefore, businesses must learn how to use social media in a
way that is consistent with their business plan. Moreover, social media has a great impact as
a business strategy or marketing tool because it established a good relationship with the
customers. Besides, it provides more advantages in a business.
Problem 4. What is the level of effectiveness of social media in a business in terms of sales,
promotion, communication, and attraction?
Table 4. Level of Effectiveness of Using Social Media in a Business
Statement Mean Verbal Interpretation
Sales 4.4 Effective
Promotion 4.4 Effective
Communication 4.6 Strongly Effective
Attraction 4.4 Effective
OVERALL MEAN 4.45 Effective
Table 4 presents the level of effectiveness of using social media in a business in terms of
sales, promotion, communication, and attraction.

14. 11
Findings states that communication is strongly effective in using social media in a business
while sales, promotion, and attraction are effective.
The findings corresponds to Al-Sadani’s (2015) study on how effective social media as the
main marketing tool for small and medium-sized enterprises. Social media has shown
significant growth in popularity lately, both in the public and personal use as well as in the
business world. Companies are acknowledging the potential of social media and realizing
slowly that it seems that it will not be a passing trend. In line with this, social media had
become prominent gradient in today's marketing mix in general and in promotion mix in
particular (Bashar et. al., 2012). Therefore, using social media has been an effective way or
strategy for a business to achieve the expected sales of a business, promoting a product,
communication and attraction to the customers.
V. Conclusion
In this chapter, the researcher summarized the result and discussion to be able to
derive on a certain conclusion.
 The most used social media platforms in a business is Facebook.
 The benefits using social media in a business are communicate with customer and
stay top of level with customer.
 The level of effectiveness of social media in a business in terms of communication
was strongly effective and sales, promotion, attraction were effective.
In the endpoint of this study, it shows that using social media in a business was highly
effective. The research showed that the benefits and level of effectiveness of using social
media were good enough or an effective strategy to use in a business. However, the
business could make another strategy in order to reach their goals.
VI. Recommendation
As per the conclusion, the researchers provide a set of recommendation to make a certain
improvement and development.
 Business can use the most popular social media platforms like Facebook to promote
their product and to gather information about it.
 The business owners can use social media by posting their business or products to
make stay top of level with customer and communicate with customer.
 An enterprise can use social media as an effective strategy in business in terms of
sales, promotion, communication, and attraction.
 Business owners can attend seminar and training about using social media as an
effective strategy in an enterprise to gain more knowledge and use this in their
business.

15. 12
VII. References
Al-Sadani, A (2015) How effective is social media as the main marketing tool for small and
medium-sized enterprises? Retrieved from:
https://www.theseus.fi/bitstream/handle/10024/93713/Al-
Sadani_Abdulwahab.pdf?sequence=1
Alves, H. et. al (2016) Social Media Marketing: A Literature Review and Implications:
IMPLICATIONS OF SOCIAL MEDIA MARKETING. Article in Psychology and Marketing,
December 2016 Retrieved from:
https://www.researchgate.net/publication/310473000_Social_Media_Marketing_A_Literature
_Review_and_Implications_IMPLICATIONS_OF_SOCIAL_MEDIA_MARKETING
Bashar, A et. al (2012) Effectiveness of Social Media as a Marketing Tool: An Empirical
Study Retrieved from:
https://www.researchgate.net/publication/281676030_EFFECTIVENESS_OF_SOCIAL_MED
IA_AS_A_MARKETING_TOOL_AN_EMPIRICAL_STUDY
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16. 13
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marketing-essay.php

17. 14
Appendix I. Letters
Republic of the Philippines
Department of Education
Region IV – A CALABARZON
Division of Cavite
LUIS Y. FERRER JR. SENIOR HIGH SCHOOL
South Square Village, Pasong Kawayan II, City of General Trias
Date:
To whom it may concern:
Good day!
We are Grade 12- Accountancy, Business and Management (ABM) students of Luis Y. Ferrer Jr.
Senior High School. As part of our requirement in our subject, Practical Research 2 that was
supervised by our subject teacher, Ms. Jenevie G. Arimbuyutan, we are currently conducting a survey
about the “Effectiveness of Social Media in a Business”. The respondents for this study are the
business owners or sellers that use social media in selected areas of General Trias City, Cavite.
In line with this, we have chosen you to be one of our respondents of this study and we hope that you
would take time answering the question accurately and honestly. Your answers will be a huge help for
us in fulfilling this study. Rest assured that all data gathered would be treated with utmost
confidentiality and will be used for academic purposes only.
Thank you for your support and cooperation.
Respectfully yours,
Eldrin dela Rosa
Crisnita Nuñez
Mark Ivan Anacan
Christy Mae Gavilo
Genella Valencia
Jerolenelee Robles
Jessica Marfil
Sunshine Payac
Joshua Paulo
Marie Grace Flores
Noted by:
JENEVIE G. ARIMBUYUTAN
Teacher, Practical Research 2
Approved by:
MERCELITA JAVIER
Principal, LYFJSHS

18. 15
Republic of the Philippines
Department of Education
Region IV – A CALABARZON
Division of Cavite
LUIS Y. FERRER JR. SENIOR HIGH SCHOOL
South Square Village, Pasong Kawayan II, City of General Trias
To: Barangay Captain
Sir,
We are the students enrolled in Accountancy, Business, and Management year 2018 at Luis
Y. Ferrer Jr. Senior High School. Our research paper is entitled USING SOCIAL MEDIA IN A
BUSINESS.
This study would try to know the effectiveness and benefits of using social media in a
business. The result can serve as basis for all business owners that could help them in
business as strategy. This study aims to know the effectiveness of social media in a
business.
The respondents of our study would be the selected online sellers or businesses that used
social media from Barangay Navarro, Pasong Kawayan I, Buenavista I, San Francisco. In
this regard, we would like to ask your permission for us to conduct our data gathering at
LYFJSHS. Rest assured that the answers would be treated with outmost confidentiality.
We hope that this would merit your approval. Thank you.
Sincerely yours,
Eldrin dela Rosa
Crisnita Nuñez
Mark Ivan Anacan
Christy Mae Gavilo
Genella Valencia
Jerolenelee Robles
Jessica Marfil
Sunshine Payac
Joshua Paulo
Marie Grace Flores
Noted by:
JENEVIE G. ARIMBUYUTAN
Teacher, Practical Research 2

19. 16
Appendix II. Questionnaire
Republic of the Philippines
Department of Education
Region IV – A CALABARZON
Division of Cavite
LUIS Y. FERRER JR. SENIOR HIGH SCHOOL
South Square Village, Pasong Kawayan II, City of General Trias
Part I.
Direction: Kindly fill up the information needed.
Name (optional): _______________
Age: ________ Sex: ___________
Position (Owner or Employee): ____________________
Location (Barangay): ______________________________
Part II.
Direction: Below are the different social platform used in a business. Please put a shade
that corresponds to your answer.
1. What are the social media platform used in a business?
o Facebook
o Instagram
o Twitter
o Other sites: ___________
Part III.
Direction: Below are the different benefits of using social media in a business. Please put a
check mark that corresponds to your answer.
2. What are the benefits of using social media in a business?
Statement Strongly
Agree
(5)
Agree
(4)
Moderate
(3)
Disagree
(2)
Strongly
Disagree
(1)
Increase brand
awareness
Customer awareness
Boost sale
Promote
product/content
Communicate with
your customer
Improve sale
Attract customer
Stay top of level with
your customer

20. 17
Faster communication
Part IV
Direction: Below are the terms In business. Please put a check mark that corresponds to
your answer.
Statement Strongly
Effective (5)
Effective
(4)
Moderate
(3)
Ineffective
(2)
Strongly
Ineffective (1)
Sales
Promotion
Communication
Attraction

21. 18
Appendix III. Photos during Survey
These photos were taken during conducting a survey. The survey was
conducted at Brgy. Manggahan, Buenavista I, San Francisco, Navarro,
and Pasong Kawayan II in the City of General Trias, Cavite. The online
sellers of the said place were chosen as the respondents of this study.