1. The “Be-Cycle” game is a product of the Cycle Cities project made by
The cyclo-tourist is a market target
Average age: 45-55 years;
Gender: 60% male, 40% female. More equal shares with day
excursionists;
Education level: secondary education and significant minority
university education and professional status;
Group composition: 20% alone, 50% in pairs, 20% in small groups of 3-
5 people;
Household income: wide range but in a recent comprehensive German
Study the mode was €24-36,000 per annum (Trendscope, 2010).
See more at: http://www.slideshare.net/cyclecities/eurovelo-the-
european-cycle-route-network
