The document is a promotional kit for co-exhibitors at a pharmaceutical licensing pavilion at a trade show. It highlights the benefits of exhibiting collaboratively at the pavilion such as increased networking opportunities and return on investment compared to exhibiting alone. It describes the location and facilities of the pavilion including private meeting rooms and networking areas. Floor plans of the pavilion layout are also included showing the arrangement of the different networking stations.

2. 1
The BIG Idea
11
Client Engagement
2
Location & Stand Design
12
Testimonials
3
Pavillion Location
13
Management
4
Pavillion Layout
14
Exhibitor Packages
6
Our Promotional network
16
Return On Investment
Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

3. the
BIG The First Sector Focused Pavilion
Attract more partnerships and networking
opportunities by working collaboratively
Over 28,000 attendees at the 2011 show in Frankfurt
Before, during & after proactive marketing and promotion
IDEA Increased R.O.I compared to exhibiting as a single organization
Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 1

4. Feria de Madrid, Spain (The Best World Wide Location)
Location & 150 sq. meters located in the FINISHED DOSE HALL
STAND 2 private meeting rooms available
Design 8 meeting areas
2 bar areas
2 bar areas
On Stand
SERVICES
Snacks, Refreshments & Water
Mobile phone charging station
Stand ‘Hosts’ dedicated to client comfort
2 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

5. Finished Dosage Zone
HALL 7
Licensing
Pavillion

6. Networking Station 6 Networking Station 8
Networking Station 1 Networking Station 3
Networking Station 2 Networking Station 4 Networking Station 5 Networking Station 7
with Plasma Screen with Plasma Screen
Lightbox Lightbox Lightbox
Private Meeting Room
Worktop
Storeroom/Kitchen & Cloakroom
10000
Worktop
Private Meeting Room
Lightbox
Lightbox Lightbox
Networking Station 15 Networking Station 13 Networking Station 12 Networking Station 10
with Plasma Screen with Plasma Screen
Networking Station 16 Networking Station 14
Networking Station 11 Networking Station 9

7. 5

8. Our
PROMOTIONAL
Network
before.during.after
6 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012