weCliq: Defining Key Issues in Group Socialization and Choosing a Primary MarketErica Swallow
For our semester-long project in Entrepreneurship Lab at MIT Sloan, three groupmates and I consulted with group social networking app weCliq to help them understand key issues that exist within the realm of group socialization and which market(s) experience the biggest "pain point" when it comes to meeting new people.
When weCliq came to us, it was targeting college students via is "group selfie" photo-sharing app. We conducted customer discovery interviews with college students to determine that socialization wasn't actually a huge problem for that market, given the ample on-campus opportunities students have for meeting new people.
We expanded our interview to include young professionals and found that this group had more of a challenge with socializing, since they weren't co-located with people of their age, spent more time working and enjoying hobbies, and - more often than college students - had relocated to a new city after school.
Since weCliq's app is based on the assumption that people want to socialize via these "group selfie" photos, we also tested that assumption in our interviews. Finding that interviewees were shy to share their opinions about "selfies" and "groupies" (group selfies), we conducted an extensive Facebook data study, in which we analyzed the 50 most recent photos that 60+ users were tagged in, determining what settings these photos were taken within, what type of photos they were (group candid, group staged, individual, groupie, selfie, etc.), and what the key demographic traits of the user tagged were.
The findings of our two methods - customer discovery interviews and data analysis - can be found within this presentation, which we shared with weCliq's team and our class of peers to kick off a discussion of potential strategies that build upon our findings.
This project was conducted by Christina Chen (MIT Sloan, M.B.A., 2016), Shambhu Koriala (MIT, B.S. Management Science, 2014), Simone Liano (Wellesley College, B.S. Neuroscience and Economics, 2017) and Erica Swallow (MIT Sloan, M.B.A., 2015).
weCliq: Defining Key Issues in Group Socialization and Choosing a Primary MarketErica Swallow
For our semester-long project in Entrepreneurship Lab at MIT Sloan, three groupmates and I consulted with group social networking app weCliq to help them understand key issues that exist within the realm of group socialization and which market(s) experience the biggest "pain point" when it comes to meeting new people.
When weCliq came to us, it was targeting college students via is "group selfie" photo-sharing app. We conducted customer discovery interviews with college students to determine that socialization wasn't actually a huge problem for that market, given the ample on-campus opportunities students have for meeting new people.
We expanded our interview to include young professionals and found that this group had more of a challenge with socializing, since they weren't co-located with people of their age, spent more time working and enjoying hobbies, and - more often than college students - had relocated to a new city after school.
Since weCliq's app is based on the assumption that people want to socialize via these "group selfie" photos, we also tested that assumption in our interviews. Finding that interviewees were shy to share their opinions about "selfies" and "groupies" (group selfies), we conducted an extensive Facebook data study, in which we analyzed the 50 most recent photos that 60+ users were tagged in, determining what settings these photos were taken within, what type of photos they were (group candid, group staged, individual, groupie, selfie, etc.), and what the key demographic traits of the user tagged were.
The findings of our two methods - customer discovery interviews and data analysis - can be found within this presentation, which we shared with weCliq's team and our class of peers to kick off a discussion of potential strategies that build upon our findings.
This project was conducted by Christina Chen (MIT Sloan, M.B.A., 2016), Shambhu Koriala (MIT, B.S. Management Science, 2014), Simone Liano (Wellesley College, B.S. Neuroscience and Economics, 2017) and Erica Swallow (MIT Sloan, M.B.A., 2015).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
