The document is a comprehensive guide on display advertising, detailing various campaign features such as targeting options, ad formats, and bidding strategies. It covers the creation of remarketing lists, types of ads including text, image, and video, as well as campaign exclusions and budgeting considerations. Additionally, it provides technical specifications for acceptable ad formats and sizes, and promotes the author's expertise in digital marketing.

1. Guide…

2. Display Advertisement
Visually Appealing
Grab The Attention
Targeted Audience
Various Ads Format
Branding & Awareness

3. Display Campaign Sub Type
All features : Includes all features of display campaign
Mobile Apps : Display ads on Mobile Apps
Remarketing : Target people who previously visited
your website
Engagement : Lightbox & hover ads

4. Devices

5. Location & Advance Location
Location Setting same as Search Campaign – Advance setting give
more control on target and exclusion of audiences for your campaign.

6. Language Setting

7. Bidding & Budget
**Display campaign allows you to select CPM ( Cost per thousand impression bids

8. Ads Delivery
** Avoid daily Budget depleted !!

9. Ads Scheduling & Rotation
** Same as used in Search campaign !!

10. Frequency Capping
** Frequency Capping Determines, how many impressions obtained from same people
if they view your add, you can control it to display ads to more new peoples.

11. Other Campaign Setting
** Social Setting, Experiments and exclude IP address to view your ads.

12. Ad Groups – Display Campaign
** Create ad groups for similar products or services. Choose target options and CPM Bids

13. Display Campaign – Target Options
Display Keywords – Also known as Contextual Targeting ( sites related to
search term ) . Work as automatic placements !
Interests & Remarketing – Category wise selection OR define a
retargeting list of audience !
Different Targeting Method
Topics – Pages about specific subject
Placements – Choose own website list to show
ads. Also known as Managed placements
Age – Define age group of audience
Gender

14. Display Campaign – Narrow Target Options
Redefine audience list ; used with above selected placement options.

15. Display Campaign – Remarketing List
Remarket or Retarget your ads who visited your site before…
1
2
3
First Create Your Remarketing List.
Go to shared library >> Audiences
Create list > grab code > use it on
your website. (Remarketing tag).
Check status of Tag (active or not )
Go To Ad group Targeting option
and use targeting option
(Interests & remarketing)..
Choose your remarketing list from
entire group.

16. Display Campaign – Ads Type
In Display Campaign You can create Visual Ads !!
Text
Ads
Image
Ads
Ad
Gallery
Ap
Digital
Content
Ad
WAP
Mobile
Ads

17. Display Campaign – Text Ads
Text
Ads

18. Display Campaign – Image Ads
Image
Ads
Automatic Create Ads from Website
or Get new idea upon website content
Create New Image Ads using own
images, upload image and fill option !

19. Ad
Gallery
Display Campaign – Ads Gallery
Dynamic Product Ads –
Show your product in
Rich media format !
Product extension setup
require for it !
Create Different Type of
Video Ads, use from
YouTube or Upload own
file. This video used by
display campaign !
Google Ad Builder Choose
from Various Ads
template and customize
with own text and
images. Apply own set of
setting.
Engagement ads

20. Display Campaign – Engagement ads

21. Display Campaign – Ads Gallery
Ads Builder
Google Ad Builder Tool – Build
own animated ads for different
sizes !

22. Display Campaign – App Digital Content Ads
Ap
Digital
Content
Ad
Promote Your Mobile Apps and Build ads for Same (Android + IOS App Store )

23. Display Campaign – WAP Mobile Ads
WAP
Mobile
Ads
Create Ads which shown on mobile devices (mobile text ads and mobile image ads )

24. Display Campaign – Ads Format / Sizes
Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF
File size limits: 150 KB or less for all files.
Desktop Laptop Platform
Mobile Devices
250 x 250 square
320 x 50 mobile leaderboard
200 x 200 small square
200 x 200 small square
468 x 60 banner
250 x 250 square
728 x 90 leaderboard
300 x 250 inline rectangle
300 x 250 inline rectangle
336 x 280 large rectangle
120 x 600 skyscraper
160 x 600 wide skyscraper
300 x 600 half-page ad
970 x 90 large leaderboard

25. Display Campaign – Campaign exclusions
It works as Negative Keywords of search campaign.. Exclude targeting
which not useful for you !
Campaign exclusions
Ad Group exclusions

26. Display Campaign – Bidding
These are the Max. CPC or Max. CPM bids
Bid only:
Target & Bid :
Enable custom bids:
Use default bids:
Enable Custom Bids For all Targeting

27. Display Campaign – Reports
Show all data on display campaign dashboard

28. Contact
Sujit Kumar Lucky from India involves in search and digital
marketing.. Author @ SEOIDIOTS.info.
 WEB : http://www.seoidiots.info
 Email : info@seoidiots.info
 Facebook : https://www.facebook.com/seoidiots
 Twitter : @sujit_kr_lucky