GOLDEN is a global collaboration between business and academia to help companies integrate sustainability into their business strategies and culture. The program will assess companies' sustainability practices across key functions, identify gaps, observe change initiatives, and evaluate impacts over time. Leading companies will pilot the program, providing insights on effective interventions for sustainability integration. GOLDEN aims to become a leading research program and help shape sustainable business practices globally.

1. GOLDEN © presentation to companies – 22 July 2011 A GOLDEN Enterprise: Enabling Change for Sustainable Value Creation

2. 1990 1995 2000 2005 2010 2015 2020 Why is integrating sustainability in business strategies, practices and, most importantly, leadership and culture, so difficult to achieve? 2 GOLDEN ©

3. A global , innovative collaboration between Business and Academia to re-shape today ’ s business models, helping companies to identify and learn how to remove the barriers to change towards sustainability What is GOLDEN for Sustainability ? 3 GOLDEN ©

4. A Global Network of Business and Academic Partners 4 GOLDEN ©

5. 5 GOLDEN © GOLDEN to become the key project for the Principles for Responsible Management Education (PRME) research agenda UNGC will invite full population of UNGC signatories (6000 companies), including the 55 “ LEAD “ companies, to partecipate in the GOLDEN program GOLDEN presented at the European Parliament, endorsed by Mr. Tajani, VP of EU Commission and commissioner for Industry and Entrepreneurship. Proposed creation of European Sustainability Lab and support for international research programs. Both proposals accepted for official communication on CSR to be issued in Sept. 2011. Endorsed by EU and selected by U.N. Global Compact

6. 6 Interaction with leading thinkers in sustainability, strategy and change management A systematic, rigorous, assessment of strategies, processes and culture for Sustainability in each of the key functions of your firm Enable the rapid growth of organizational and individual capabilities to integrate sustainability into the business model Help identify the most effective change interventions to integrate sustainability as a key value driver in your company Tailored, benchmarked, yearly reports on sustainability performance and integration Why is GOLDEN unique? GOLDEN ©

7. Economic Social Environmental Staff Functions Line Functions Outcomes STAKEHOLDERS Sources/Recipients of Organizational Change Indiv. Engines of Learning & Change SENSING, CHANGING AND LEARNING CAPABILITIES IN OPERATIONS 7 GOLDEN will assess the integration of sustainability in the Key Functional activities and in people ’ s mindsets GOLDEN © Supply chain R&D/Innovation Operations Sales/Service CSR/Sustainability CHANGE CAPABILITIES HR/Organization STRUCTURE/LEARNING Finance/Control RESOURCE FUNDING Strategy/Corp.Dev STRATEGIC CHANGE Public Affairs SYSTEMIC CHANGE Values Knowledge Motivation Emotions

8. Program Design 8-10 leading companies worldwide working with the academic network to pilot the program Directing and evaluating the impact of internal change (100+ companies) 2011-2013 8 GOLDEN © Pilot Assessment Global Roll-out 2012-2014

9. Baseline Assessment Evolution of sustainability practices and impacts in all key functions. Confidential, benchmark analysis for each company. Insights on how to fill emerged gaps Post Interventions Assessment Replicate data collection & analysis of year 1. Pre-post change variations in sustainability impacts to yield unique insights on success factors for sustainability integration Action Plan for Learning and Change Pilot Assessment Year 1 Year 3 9 GOLDEN © Change Interventions Observation of change initiatives to fill gaps. Report on execution capabilities and factors enabling/inhibiting effective learning and change. Year 2

10. Benchmarked Assessment Versus unique internal data of best in class firms in sustainability for each key functional area and problem domain Directing Change Identify most effective change interventions in operations, strategies & cultural traits Change ’ s Impact Evaluation of pre-post intervention impacts on economic, social & environmental performance to enhance continual learning Sustainability Culture Facilitate integration of sustainability in managers ’ hearts and minds through innovative learning interventions 1 Benefits for your company GOLDEN © High-impact output with the depth and rigor of academic analysis Position your company as a global leader in sustainability Influence the future of contemporary business management Contribute to the policy dialogue on the sustainable economy

11. 11 Commitments by GOLDEN Business Partners GOLDEN ©

12. www.goldenforsustainability.org where you will be able to download a detailed description of the overall initiative with action plan, governance and participant profiles. For any query, please email to [email_address] For further information 12 GOLDEN ©