In recent years, dozens of cigarette manufacturing companies have consolidated under four major private corporations: Altria/Philip Morris, British American Tobacco, Japan Tobacco International, and Imperial Tobacco. State monopolies are also major cigarette manufacturers. The largest state monopoly is China National Tobacco Corporation, with a global cigarette market share that exceeds that of any
private company. Because the European Union intends to restrict further mergers and acquisitions that increase a tobacco company’s market-share dominance, industry consolidation trends may have peaked.
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C H A P T E R
14
TOBACCO COMPANIES
I
n recent years, dozens of cigarette manufacturing
companies have consolidated under four major private
corporations: Altria/Philip Morris, British American
Tobacco, Japan Tobacco International, and Imperial Tobacco.
State monopolies are also major cigarette manufacturers. The
largest state monopoly is China National Tobacco Corporation,
with a global cigarette market share that exceeds that of any
private company. Because the European Union intends to
restrict further mergers and acquisitions that increase a tobacco
company’s market-share dominance, industry consolidation
trends may have peaked.
The tobacco industry includes some of the most powerful
transnational corporate entities in the world. Tobacco
conglomerates have diversified into many other industries, such
as financial services, food and beverages, pharmaceuticals, real
estate, hotels, restaurants, communications, and apparel, among
others. The tobacco industry is expected to continue increasing
in size and power.
The global tobacco market, valued at $378 billion, grew by
4.6 percent in 2007. By the year 2012, the value of the global
tobacco market is projected to increase another 23 percent,
reaching $464.4 billion. If Big Tobacco were a country, it would
have the 23rd-largest gross domestic product in the world,
surpassing the GDP of countries like Norway and Saudi Arabia.
“In the tobacco business, big is beautiful.”
—Ronald Wildmann, an analyst at zurich’s Bank Leu AG,
on the Rothmans/BAT merger, 1999
“If I were to describe any
moment in my life as perfect,
this would be it.”
—Andrew Schindler, chief
executive and chairman of
R. J. Reynolds Tobacco, on the
merger between R. J. Reynolds
and Brown & Williamson Tobacco
Corporation, 2004
Tobacco Company Profits,
2008 or latest available year
Altria/Philip
Morris
British American
Tobacco
Japan Tobacco
International
Imperial Tobacco
Altadis
$5,223,338,640 (US$)
$7,692,000,000 (US$)
$2,611,669,320 (US$)
$800,350,106 (US$)
None
Altria/Philip Morris
British American
Tobacco
Japan Tobacco
International/Gallaher
State Monopoly
Altria: Richmond,
Virginia, USA
Philip Morris
International:
Lausanne,
Switzerland
British American
Tobacco:
London, UK
Japan Tobacco
International:
Tokyo, Japan
Imperial
Tobacco
Group:
Bristol, UK
Location of
headquarters of
major transnational
tobacco companies
$13,400,000,000 (US$)
Imperial Tobacco/
Altadis
Other
China National
Tobacco
Corporation
32.0%
British
American Tobacco
17.1%
Japan Tobacco
International
10.8%
Imperial Tobacco/
Altadis
5.6%
Others
15.8%
Leading tobacco manufacturer
By country, 2006
AUSTRALIA
NEW ZEALAND
No data
Altadis:
Madrid, Spain
Philip Morris
International
18.7%
Global Cigarette Market Share, 2007
51
50