ICT Role in 21st Century Education & its Challenges.pptx
GENIIES ACADEMY BUSINESS PRESENTATION-MODIFIED.pptx
1. Geniies Academy Logo & Manipal Logo
Geniies Academy in association with Manipal Group offers the nation’s most challenging competitive entrance exam
coaching such as NEET, JEE, CET, CAT through offline and online mode with the right kind of resources with a clear-
cut focus to produce results.
2. VISION
To become an exemplary and result-driven Training Academy committed to education with passion illuminating
the learners to reach the goal.
MISSION
To provide highly effective, engaging, and interactive learning programs to cater the dynamic learners to
produce results.
3. PROMOTIONS
The promotions and sales are effected by Digital Marketing activities like Paid Campaigns, Video Promotions,
Students Contest, WhatsApp messages & Bulk SMS
Geniies Academy’s branding is done through TV ads. in 27 channels, Newspaper Advertisements across Tamil Nadu,
and by Billboards in major cities of the state, and also by conducting Seminars in more than 100 Schools throughout
the state.
Geniies Academy has a strong Marketing Team that makes use of the Technology in reaching the target audience
effectively to bring in more business.
4. Team: With a committed team of 10, B2C has persuasive Executive Callers in Hindi, Tamil, Telugu, Malayalam
and Kannada
Leads: B2C has Leads with more than 1.5 crore database pan India, 2000+ Google leads, 1500+ social media
leads, and 1000+ leads from promotional activities
Conversion: From the leads, existing database and through the promotional activities, currently we were able
to convert 27 potential candidates for NEET coaching, and 8 candidates for JEE, making a total of 35
Target: B2C’s Target for the year 2022 – 2023 is to get the course for 1500 students
B2C TEAM Leads Conversion Target
5. Team: With a committed team of 38, B2B has go-getter BDEs spanned across the state of Tamil Nadu covering all 38
districts in getting the schools to sign up with us.
Leads: B2B team has coordinated with more than 1800 schools across Tamil Nadu in the liaisoning process.
Conversion: 5 Schools are ready to sign up with us, 12 schools are undergoing price negotiation, and 3 Schools will
be converted upon PTA meeting, and 71 Schools are in the pipeline.
Target: B2C’s Target for the year 2022 – 2023 is to sign up with 50 schools
Plan for overseas venture: Also, we have a BDE operating in Qatar reaching the schools where Indians study in an
attempt to deliver online coaching through GetMiClass portal
B2B TEAM Leads Conversion Target
6. B2G: The NEET, JEE coaching courses to be delivered to the student community by Geniies Academy via online and
offline has been discussed with the Honorable Governor of Telangana and the Lieutenant Governor of
Puducherry Dr. Tamilisai Soundararajan
Plans for the Smart City Project with GetMiClass in 8 Major cities which include Chennai, Coimbatore, Salem, Erode,
Namakkal, Madurai, Trichy, and Kanyakumari to be presented to our Honorable Education Minister of Tamil Nadu,
Thiru. Anbil Mahesh Poyyamozhi and also to the Mission Directors of the Smart City
B2G TEAM Leads Conversion Target
7. Foundation Course - Plans
Recruiting top class authors all over India to come up with the world-class syllabus for classes 1 to 10 for the
Foundation courses for Olympiads which will be then marketed by the B2B team
Getting the required resources ready to roll out the Foundation courses strategically planning and preparing the
student community to crack NEET, JEE and Olympiads
8. Geography, Tamil Nadu, Pan India, States Covered Map
Geography
Tamil Nadu Map, India Map Merlin choose a Map that can be highlighted
9. Our USPs
Highly experienced and adept Faculties
Pleasant teaching-learning ambience in the heart of the city
High-tech class rooms
Excellent training
Focused course delivery
Quality course materials
Successful results
Our commitment: Though it is a humble beginning, we realize that we have a long way to go, plenty of
milestones to achieve and sacrificial contributions to offer for the growth of the organization and thereby
our growth too.
Our future plan: We would like to see the academy grow in length and breadth and height pan India
impacting the nation with a heart of passion touching lives, families and the society at large.