Genetic Counselling Awareness Week 2010 was held in Winnipeg, Manitoba from November 22-25. The week included various events such as presentations on challenging genetic counselling cases, film screenings, discussions on genetic testing and insurance, and a coffee house reading exploring families' experiences with genetic conditions. The goal was to promote genetic counselling through a book display, posters, emails, and a booth providing information at local hospitals, libraries and universities. Many genetic counsellors from Manitoba participated in planning and running the events.