The document proposes the concept for a cocktail bar called Gatsby's inspired by The Great Gatsby novel. It will be located in New York City and target upper middle class customers aged 21-40. The bar will have a 1920s speakeasy aesthetic and offer craft cocktails, food, live music and special events like jazz nights and a New Year's Eve party. Financial projections show the costs of licenses, equipment, payroll and rent needed to open the business.