We drive subscription service for consumers. We also send all of Japanese TV data to research companies, AD companies and PR agencies. The other hand we drive Digital AD service triggered by TV programs. We welcome business partners from overseas.

1. 1
Unique TV recorder bring
innovation to TV related life.
Ayumu Yasuda
Founder & CEO of Garapon inc.
http://garapon.tv/english
ayumu@garapon.tv
TEL :+81-3-3525-4137
Mobile:+81-90-3535-1255
skype:sorawoayumu
zip: 101-0021
address: Denpa2 bld. 8F, 2-14-10 SotoKanda Chiyoda-ku, Tokyo, Japan
GARAPON

2. 2
What’s "GaraponTV“?
“GaraponTV”
GaraponTV is the recorder which records 8ch TV program for 24 hours * 4
month. A user can watch TV program anytime & everywhere through
internet.
web
- Internet
- Electric Source
- TV antenna
What do you need?
router
LAN
1seg: Digital terrestrial tv

3. 3
Summary
■GaraponTV’s BASIC feature
- ALL TV programs are recorded, a client can watch the video and download
the video.
- Search by EPG and subtitle
- All services are provided through internet with PC
- Garapon operates the recorder device for clients
■Options
- Time table of broadcasted CM
- TV viewing logs from TV manufacturars
- TV meta data(summary text of each parts of TV program) generated by
human
■GaraponTV’s TV data
EPG : title, description, start time, duration, genre
Subtitle : time, text
Video : H.264, TS / MP4
Audio : AAC

4. 4
case1: for consumers
We drive subscription service with GaraponTV.
Users:
- Business person in media industry
- Japanese who lives in oversea

5. 5
case2: for Research
We provide all of Japanese TV data to research
company, PR agencies and AD companies.
EPG : title, description, start time, duration, genre
Subtitle : time, text
Video : H.264, TS / MP4
Audio : AAC

6. 6
case3: TV × WEB AD
TV program is a trigger of digital
advertisement.
I want to eat
pizza
TV program introduce pizza.
Viewer wants to eat pizza.
TriggerAD catch the word “pizza” on TV.
And kick the digital AD.
Viewer will order pizza through digital AD
With smartphone.

7. 7
Garapon Inc.
- Over 20000 devices are used by consumers in Japan.
- Japanese big PR agencies , ADvertisement agencies and National brands adopts
GaraponTV.
- TVCM ROI is the TV industry’s very important factor. For that purpose, they
must get the TV data. GaraponTV is the most efficient device for gathering TV
data from all over the country.
- Garapon Inc. has 10 years experience on the edge of changing TV industry in
Japan.
- Now we’re seeking business partner and client in all over the world.

8. 8
1st target is ISDB-T countries
GaraponTV adopts ISDB-T 1seg, the broadcast system.
We already have stable product.
So we can give you the service efficiently.
Country
ISDB-T adopted DTTB service started
1 Japan ------ December 2003
2 Brazil June 2006 December 2007
3 Peru April 2009 March 30, 2010
4 Argentina August 2009 April 28, 2010
5 Chile September 2009
6 Venezuela October 2009 June 2011
7 Ecuador March 2010
8 Costa Rica May 2010
9 Paraguay June 2010 August 15, 2011
10 Philippines June 2010 March ,2015
11 Bolivia July 2010
12 Uruguay December 2010
13 Maldive Islands
(national broadcasting)
October 2011
14 Botswana February 2013 July 29, 2013
15 Guatemala May 2013
16 Honduras September 2013

9. 9
What is 1seg?
video: H.264/MPEG-4 AVC
Audio: HE-AAC audio stream container:
MPEG transport stream
video resolution: 320x240 pixels
video bitrate: 220 and 320 kbit/s
1seg is a mobile terrestrial digital audio/video and data broadcasting service in
Japan, Brazil, Philippines, Argentina and other countries that have adopted
ISDB-T, the terrestrial digital broadcast system.
From wikipedia “1seg”