The document outlines a branding campaign for Reliance Mobile's "5 Ka Tadka" scheme during the Ganesh Chaturthi festive season. The campaign involved gate branding, stalls, and banners at 10 locations hosting Ganesh idols. A branded vehicle would visit locations and societies to promote the scheme and distribute prizes. Radio advertisements asked people to visit locations daily, where an RJ would record live activity reports. The goal was to create awareness of the new scheme and help activate it through an on-site activation point of sale.
2. OBJECTIVE
To Create Awareness about the newly y
launched scheme of “5 Ka Tadka” by
Reliance Mobile
To Give Multi-Point Branding during the
festive season of Ganesh Chaturthi.
To Create a POS for Reliance Mobile
various schemes.
To help people activate “5 ka tadka ” by
practically doing it for them at the POS.
3. THE FORMAT OF THE BRANDING
1 Gate branding at 10 Location in the city.
1 Stall at each 10 location for 10 days
50 Banners at each location
Fully Branded TATA Ace to visit all 10 locations and
other few societies to promote “5 ka tadka” and give
away Reliance T-Shirts and Caps as prizes for games.
T Shirts
1000 Secs Pre Event promo to ask people to visit
these ganesh mandals on 93.5 Red FM
4000 secs during the 10 days, promoting the product
and asking people to visit the location of the day.
1 RJ Visiting 1 location daily to take LIVE activity bytes
on Air
