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GAMIFYING E-COMMERCE WEBSITES.pptx
This document discusses gamifying e-commerce websites. It defines gamification as using game elements like points, rewards and leaderboards to engage users. Gamification is important for e-commerce sites because there are over a billion websites and users won't care about a site unless it provides something engaging. Examples of gamified e-commerce sites include eBay's bidding system, Teleflora's social loyalty system, and Karl Lagerfeld's Pac-Man inspired shopping game. Gamifying e-commerce sites can increase engagement and lead to benefits like higher conversion rates and sales.
GAMIFYING E-COMMERCE WEBSITES.pptx
- 1. GAMIFYING E-COMMERCE WEBSITES By D.A.B.Nirmani BSc ( Hons ) in IT, PgDip in CS
- 2. THE OUTLINE Whatis gamification? Why do we need gamification? Why do we need gamification in websites? Game elements Gamification in e-commerce E-commerce Examples Benefits
- 3. What? Gamification isthe use of game design techniques, game thinking and game mechanics to enhance non-game contexts. Using game elements to make the boring moments exciting.
- 4. Why? Think…. * Thereare over 1 billion websites in WWW as of Jan 2022. * Even if you visit 100 websites regularly in a week it is only a 0.0000001th of the websites on the internet.
- 5. Meaning? * Ifyou have a website… * …NOBODY CARES ABOUT IT. * Depressing if you have spent a lot of time, effort and money. So??? GIVE THEM SOMETHING TO CARE ABOUT!!
- 6. A Gartnerreport shows that 70% of global 2000 companies use gamification in some way. The world will continue to see an increasing demand for gamified systems. In fact, the global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.
- 7. Game ELEMENTS Gameelements? Anything that is used in the design of a game is referred to as a game element. Game elements consist of components, mechanics, and dynamics. Story, characters, rewards, points, leaderboards, levels, achievements, rules, feedback, challenge, competition , various actions, behaviors, emotions, narrative, progression…etc.
- 8. Gamification( Making it more attractive) Player (Your User) Journey (Keep surprising) Experience (BringEmotion) Immersiveness (The building block to user engagement) Dynamics (Don’t be obvious)
- 9. It canbe an ‘actual game play’ or a strategy using game-based elements such as point scoring, peer competition, team work, score tables to drive engagement and to enhance e-commerce based outputs of a website.
- 10.
- 11. E-commerce? Electronic commerceis the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network.
- 12. Example 1 eBay's Biddingand Feedback System
- 13. Buying itemson eBay isn’t just a “purchase” like most ecommerce sites; but when you buy something on eBay, you felt that you WON! Core Drive: Ownership & Possession You feel that you beat the others who were bidding against you, sealing your victory. This is enormously a good example of Development & Accomplishment.
- 14. Teleflora gamifiedits store with a social engagement scheme offering points for actions, increasing traffic from Facebook conversion rates by 92%. Teleflora gamified its entire store, offering social loyalty system that awarded points for a wide range of user actions including customer reviews, comments, answers and responses to other customer queries, and posts to Facebook. If an individual offered the first review of a product or answer a question in the user Q&A section, they would receive additional bonus points. When customers gain points, they’re awarded discounts or free shipping. Example 2
- 16. EXAMPLE 3 KarlLagerfeld site - Pac-man inspired game. The game allows you to embody the designer's beloved cat, Choupette, and find your way through the iconic Lagerfeld Maison. It is your job to search for this season’s must-have styles and, avoid the neighborhood dogs. The aim is to get as high a score as possible – bonus points are available for picking up special items including; sunglasses, a camera, a bag, Lagerfeld's lucky number seven and the Eiffel Tower. Once a week, one lucky player will receive a Karl Lagerfeld shopping experience at Karl Lagerfeld store in the UK and Europe that’s worth €250.
- 18. Benefits of GAMIFYING e-commercewebsites
- 19. References https://yukaichou.com/gamification-examples/top-10-ecommerce- gamification-examples-revolutionize-shopping/ https://blog.saleslayer.com/ecommerce- gamification#:~:text=Gamification%20is%20a%20strategy%20that,ter m%20interest%20in%20the%20brand. https://www.segmentify.com/blog/best-uses-and-examples-of- gamification-in-ecommerce https://virtina.com/gamification-elements-in-ecommerce/ https://www.wigzo.com/blog/what-is-gamification-marketing/ https://devrix.com/tutorial/playable-shopping-gamification- ecommerce/
Editor's Notes
- #15 A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who ‘convert’ (for example, by clicking on an advertisement, dividing it by the overall size of the audience and converting that figure into a percentage..
- #18 Maison Karl Lagerfeld is available to play on desktop, tablet and mobile via Karl.com/maison, the brand’s Facebook and Instagram channels, and in-store until 13 March 2020.