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Gamification - Play or be Played
This document discusses gamification, which is using game elements and techniques in non-game contexts to drive participation, increase engagement, and create loyalty. Successful gamification provides meaning, a path to mastery through an engagement loop of challenges, actions, rewards and progress, and voluntary participation. It notes that everyone plays as kids, and playing is how we learn. Gamification uses play to help people learn and progress.
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Gamification - Play or be Played
- 1. Gamification Play or beplayed Thijs de Vries @thijsdevries ! Open Development Camp - 7 Nov 2013
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- 10. Getting better atsomething
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- 12. Creating meaningful stories Getting betterat something Voluntary participation
- 13. Creating meaningful stories Getting betterat something Voluntary participation
- 14. 12 mln 22 6 mln playersworldwide average hours of gameplay per week year of total gameplay
- 16. Can we getpeople to obey speed limits by using play? http://www.youtube.com/ watch?v=iynzHWwJXaA
- 17. Gamification The use ofgame elements and techniques in a nongame context to learn and to progress.
- 22. Why gamify? Drive participation Increaseengagement Create loyalty
- 23. Successful gamification 1. Meaning 2.Path to mastery 3.Voluntary participation
- 24. 1. Meaning Blissful productivity Socialinfluence Urgent optimism Epic meaning
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- 26. 2. Path tomastery Engagement loop
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- 40. Playing is partof us, by playing we learn
- 41. Gamification uses playto learn and to progress
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- 45. To unlock moreknowledge, get in touch… @thijsdevries thijs@creativeseeds.nl