This document outlines the 8 core drivers of gamification according to Octalysis framework: 1) Epic Meaning and Purpose, 2) Development and Accomplishment, 3) Empowerment of Creativity and Feedback, 4) Ownership and Possession, 5) Social Influence and Relatedness, 6) Scarcity and Impatience, 7) Unpredictability and Curiosity, 8) Loss and Avoidance. Each driver is then broken down into specific techniques that can be used when designing gamified systems. The document concludes by recommending some foundational books on game design.

1. Gamification 101
Bayram Annakov, App in the Air

2. Octalysis

3. #1 Epic Meaning

4. Techniques

5. 1.1 Narratives

6. 1.2 Elitism

7. 1.3 “Free Lunch”

8. #2 Development &
Accomplishment

9. 2.1 Progress Bars

10. 2.2 Rockstar Effect

11. 2.3 Achievement
Symbols

12. 2.4 Status Points

13. 2.5 Leaderboards

14. #3 Empowerment of
Creativity & Feedback

15. 3.1 Boosters

16. 3.2 Milestone
Unlock

17. 3.3 Achievement
Symbols

18. 3.4 Illusion of
choice

19. #4 Ownership &
Possession

20. 4.1 Build from
Scratch

21. 4.2 Collection Sets

22. 4.3 Exchangeable
Points

23. 4.4 Monitor
Attachment

24. #5 Social Influence
& Relatedness

25. 5.1 Mentorship

26. 5.2 Brag Buttons

27. 5.3 Group Quests

28. 5.4 Social
Treasures

29. 5.5 Social Prods

30. 5.6 Conformity
Anchor

31. 5.7 Water Coolers

32. #6 Scarcity &
Impatience

33. 6.1 Dangling or
Anchored Juxtapositions

34. 6.2 Magnetic Caps

35. 6.3 Appointment
Dynamics

36. 6.4 Torture Breaks

37. 6.5 Evolved UI

38. #7 Unpredictability
& Curiosity

39. 7.1 Glowing Choice

40. 7.2 Mystery Boxes/
Random Rewards

41. 7.3 Easter Eggs/
Sudden Rewards

42. 7.4 Lottery/Rolling
Rewards

43. #8 Loss &
Avoidance

44. 8.1 Evanescent
Opportunities /
Countdowns

45. 8.2 Status Quo Sloth

46. 8.3 Sunk cost

47. Wrap-up

50. App in the Air?

51. Recommended
Reading
Rules of Play. Game Design
Fundamentals - Zimmerman, Salen
Actionable Gamification - Yu-Kai
Chou
The Art of Game Design - Jesse
Schell