This document targets middle class urban males aged 15-30 of all ethnicities for two Olympic videos showing acts of respect, courage and caring. The videos profile Kerri Strug in the 1996 Olympics and Derek Redmond in the 1992 Olympics, who both demonstrated resilience and determination in the face of adversity.

2. RESPECT
Kerri Strug in the 1996 Olympics

3. COURAGE
http://www.youtube.com/watch?v=U-jzYMSiNHQ

4. CARING
Derek Redmond in the 1992 Olympics

5. TARGET MARKETS
• Gender: Males
• Residence: Urban
• Ethnicity: All
• Age: 15-30 years old
• Income: Middle class

6. TARGET MARKETS
• Gender: Males
• Residence: Urban
• Ethnicity: All
• Age: 15-30 years old
• Income: Middle class