Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
How are manga girls evaluated? Polish perception of female characters from mangas by female mangakas.
Results of the studies on the image of women in mangas concentrated on the female characters indicate that the conservative image of women is still popular (e.g. Yukari, 2014; Hill, 2012). Women seem to be presented as dependent, less active than men, interested in family. On the other hand, otaku culture is associated with sexualised figurines showing women as sexual objects (Stockins, 2009). We wanted to check whether those claims are applicable to XXI century female gaze works (Erik-Soussi, 2015), especially in the eye of the audience.
We chose 21 comic series being published after the beginning of the current century. 15 of them featured a contrast between a positive and a negative female character. Those were mainly of shoujo (addressed to young girls) or fantasy genre. In 6 there was a female protagonist without an equal antagonist which belonged to shoujo or josei (addressed to adult women) genres. We asked our participants to evaluate portraits of the characters marking on a 5-point scales (with 1 = “not at all”) how friendly, intelligent, sexy, independent and feminine the characters were.
We were mostly interested in interactions between the five features and whether they differ between the positive and negative characters. While the positive and main characters scored high on friendliness and femininity, the negative ones were evaluated lower. Also, sexiness remained the feature with the lowest mean score (mostly below 3), while independence got the highest score, in many cases above the mean scale point. We also found positive interactions between independence, femininity and intelligence or between friendliness and sexiness (however reversed in the negative characters).
We asked our participants whether they read mangas, other comics or are interested in Asiatic culture. It turned out that the participants who do not read mangas (or other comics) tend to give the characters generally lover scores than those others. General interest in Asia or participants' gender did not affect their judgement.
The results of our study shows that female gaze manga girls do not seem overly sexualised or dependent, especially to the audience familiar with manga and other comics.
Literature:
Erik-Soussi, M. (2015). The Western Sailor Moon Generation: North American Women and Feminine-Friendly Global Manga. Global Manga:“Japanese” Comics without Japan.
Hill, M. (2012). Ranma ½: Gender and Genre Shifting in Manga. The Comics Grid.
Yukari, F. (2014). 10 Women in “Naruto”, Women Reading “Naruto”. Manga's Cultural Crossroads, 5, 172.
Subsídios elaborados pelo Pr. Natalino das Neves
Programa Escola Dominical na WEBTV.
IEADSJP - Igreja Evangélica Assembleia de Deus de São José dos Pinhais
Pr. Presidente: Ival Teodoro da Silva
Pr. Vice Presidente: Elson Pereira
Assista ao vídeo referente a este arquivo de slides no meu blog:
http://goo.gl/PPDRnr
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
How are manga girls evaluated? Polish perception of female characters from mangas by female mangakas.
Results of the studies on the image of women in mangas concentrated on the female characters indicate that the conservative image of women is still popular (e.g. Yukari, 2014; Hill, 2012). Women seem to be presented as dependent, less active than men, interested in family. On the other hand, otaku culture is associated with sexualised figurines showing women as sexual objects (Stockins, 2009). We wanted to check whether those claims are applicable to XXI century female gaze works (Erik-Soussi, 2015), especially in the eye of the audience.
We chose 21 comic series being published after the beginning of the current century. 15 of them featured a contrast between a positive and a negative female character. Those were mainly of shoujo (addressed to young girls) or fantasy genre. In 6 there was a female protagonist without an equal antagonist which belonged to shoujo or josei (addressed to adult women) genres. We asked our participants to evaluate portraits of the characters marking on a 5-point scales (with 1 = “not at all”) how friendly, intelligent, sexy, independent and feminine the characters were.
We were mostly interested in interactions between the five features and whether they differ between the positive and negative characters. While the positive and main characters scored high on friendliness and femininity, the negative ones were evaluated lower. Also, sexiness remained the feature with the lowest mean score (mostly below 3), while independence got the highest score, in many cases above the mean scale point. We also found positive interactions between independence, femininity and intelligence or between friendliness and sexiness (however reversed in the negative characters).
We asked our participants whether they read mangas, other comics or are interested in Asiatic culture. It turned out that the participants who do not read mangas (or other comics) tend to give the characters generally lover scores than those others. General interest in Asia or participants' gender did not affect their judgement.
The results of our study shows that female gaze manga girls do not seem overly sexualised or dependent, especially to the audience familiar with manga and other comics.
Literature:
Erik-Soussi, M. (2015). The Western Sailor Moon Generation: North American Women and Feminine-Friendly Global Manga. Global Manga:“Japanese” Comics without Japan.
Hill, M. (2012). Ranma ½: Gender and Genre Shifting in Manga. The Comics Grid.
Yukari, F. (2014). 10 Women in “Naruto”, Women Reading “Naruto”. Manga's Cultural Crossroads, 5, 172.
Subsídios elaborados pelo Pr. Natalino das Neves
Programa Escola Dominical na WEBTV.
IEADSJP - Igreja Evangélica Assembleia de Deus de São José dos Pinhais
Pr. Presidente: Ival Teodoro da Silva
Pr. Vice Presidente: Elson Pereira
Assista ao vídeo referente a este arquivo de slides no meu blog:
http://goo.gl/PPDRnr