1. Template
G5510
Presentation

2. Contents
• Key Selling Points
• Target Segment
• ID Design
• Key Highlights
• Other Specs
• Comp Analysis

3. Key Selling Points
• One touch access to music through dedicated music key
• Loud speaker for pleasant music experience
• Dual SIM Dual Standby
• Stylish body with large 2.4” (6.1cm) display and broad keypad
• VGA Camera to capture your memorable moments
• FM Radio for free fun
• 3.5mm standard earphone jack
• 1000mAh long lasting battery
• Upto 16GB Expandable memory
• Light up your world with Torch

4. Target Segment
Primary Target Segment
• Teenager, Youth, Student
• Cost Conscious, Low income group
Segment Characteristics
• Fashion, Energetic
• Loves Entertainment, Music
• Cost conscious, show a strong preference for cell
phone with advanced features, rather than stripped
down ultra low cost phones

5. ID Design
1. Broad Keypad & Comfortable Body
2. Designed for Music Lovers
3. Classic looking bar phone
Dimensions114.5mm 49.5mm 12.45mm

6. Key Highlights
• One touch access to your favorite music files with
dedicated music key.
• Multiple Music format support
Designed for Music Lovers
Superb Music Experience
Dual SIM Dual Standby
• Loud and good speaker
• Use your favorite headset to enjoy music with 3.5mm jack
• Choose the best plans among different operators.
• Wherever you’re travelling, Keep your work & Personal
life separate

7. Key Highlights
Large and Clear Display
VGA Camera
FM Radio
• Enjoy your favorite pictures on the large 2.4” (6.1cm)
screen
• 256k color TFT screen for a better viewing experience
• Never miss to capture your favorite moments.
• Supports 4X digital zoom, self-timer
• Supports storage and deletion of up to 20 channels
• Enjoy FM through loudspeaker

8. Key Highlights
Bluetooth V2.1
Long Lasting Battery
Expandable Memory Support
• Now share pictures and music with faster and better
connectivity
• 1000 mAh Li-ion battery
• Standby time: 800 hours (network dependent)
• Talk time: 380 minutes (network dependent)
• Expandable memory support upto 16GB

9. Template
Key Highlights
Light up your world with Torch
Supports GPRS Class 12
Support Alarm with snooze function
Quick calculations with calculator
Calendar with schedule/reminder setting
Support 500 contact& 200 SMS Storage

10. Competition Analysis
Huawei G5510 Samsung E2152 Spice M5262 Samsung E2232
Id
Screen 2.4” QVGA 2.0” QQVGA 2.4” QVGA 1.8” QQVGA
Optimized
for Music
Yes (Big Spkr) No No No
FM Yes Yes Yes Yes
Torch Yes Yes Yes Yes
Camera VGA VGA VGA VGA
GPRS Yes Yes Yes Yes
Dual SIM Yes Yes Yes Yes
Battery 1000mAh 1000mAh 1200mAh 1000mAh

11. Thank You