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BRACE
  YOURSELVES




FoE 6 MEMES ARE
    COMING
WHAT IF I TOLD YOU




MARKETERS JUST WANT TO SELL
        PRODUCTS
OH, YOU LISTEN TO YOUR
     CUSTOMERS?




  YOU MUST BE VERY
    SUCCESSFUL
ONE DOES NOT SIMPLY




CUT AND PASTE {SUCCESSFUL
     BUSINESS MODEL}
IF YOU CALL YOUR
   FANS PIRATES



YOU’RE GONNA HAVE A BAD TIME
FOE 6 DICTATOR SAYS




GET UP AND TALK TO EACH OTHER

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Futures of Entertainment Closing Remarks

Editor's Notes

  1. \n
  2. -Tension between academia and industry. Academics seem to reduce advertisers to this, but advertisers don’t think it’s true! \n\nJason Falls told us to ask why to marketers who want to use a shiny new thing. The why game always ends with “to sell stuff.” We can’t forget that. We have to remember what we ultimately want to achieve. \n\n-When marketers forget this, they forget the relationship they have with their customers. They provide a good or service first and foremost\n\n-Instead of shiny objects (ie facebook, pinterest, chat roulette) find people where they are--like boards. You can’t sell to them if you can’t find them. And vice versa. \n\n
  3. But remember: Listening to your customers doesn’t mean you understand them. \nSomeone said on the first panel, paraphrase: “Knowing about your consumer isn’t the same as knowing them.” We have to decide WHEN to know them and when to just know about them. \n\nKnowing them too well can be creepy. Know how your product fits into their lives and make it do that thing better. Customer service is now part of marketing. \n\n\n
  4. Again, this comes back to knowing your audience and product. We heard, one does not simply cut and past Silicon Valley into India or Chile. One does not simply cut and paste European public media into America. One does not simply extend the business model of analog distribution to digital. \n\nHeather’s point about history makes a huge difference here. We have to put things in context and give them time to succeed or fail. \n\nUnderstand your context\n
  5. -Again, this comes back to understanding behaviors. \n-Video game industry seems to get it. This is the first time we’ve had a designated “video game” panel. We can learn a lot from them. \n-Ed Fries, “Free play is the game industry’s response to piracy.” \n-Also had sports panel, which broadens the discourse we typically have about fans. \n
  6. \n