1. D i n n e r a n d a S t o r y
t h u r s d a y , j u l y 2 1 a t 6 : 0 0 p m

2. t h e e v e n t
We will be exploring content personalization– the key to
omnichannel retail performance.
RSVP HERE: www.dinnerandstory.com
j o i n u s
Join us Thursday, July 21st at 6p.m. for this year’s Future
of Retailing Dinner and a Story. We are taking your
experience to the next level. Industry experts will be
rotating tables per dinner course to explore the topics of
content personalization and the trends that are driving
what is considered to be key to retail performance. Think
business “speed dating” with some of the business’s most
influential storytellers. Join us, mix, mingle and expand
your ideas with your peers.
With limited room we are inviting only a select group of
participants, so kindly take a moment to reserve your seat.
a b o u t
The digital revolution is continually reshaping every facet
of modern retailing– and it’s only the beginning. The
next five years will bring more change to the way we are
consuming goods or using services than the past 50 years
combined. Today’s brands and business leaders, who used
to concentrate mainly on efficient production, now must
focus on “economies of experience.” It’s no longer only
about economies of scale, globalization or business re-
engineering, but rather how strategies should continually
evolve through feedback to meet audience’s needs.
Gaining a competitive advantage in the modern world
of retailing is virtually impossible– unless companies
orchestrate and design services to offer total and flexible
omni-channel journeys across time, devices and locations.
the future of retailing:
t h e b o o k
We hope you enjoy the enclosed copy of “Experiences: The
7th Era of Marketing.” In this book, the authors explore
business transformation through storytelling, much like
we will be doing at our Dinner and a Story event. Looking
forward to your RSVP!