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Presented at DocTrain East 2007 by Ben Martin, Flatirons Solutions -- The content management landscape is changing quickly. The industry is consolidating, collaboration tools are emerging, and content is driving strategic initiatives in every sector of business and government. Despite increasingly innovative ways to deliver content and exploit analytics, many companies remain in catch up mode. Projects get bogged down and pegged with failure. The best technology and methodologies do not guarantee success. Human factors must align to succeed as well. Ben Martin provides a forward-looking overview of the industry, its opportunities and challenges, and outlines approaches for managing the human factors of content management.
The X Factor in Content Management
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WistiaFest 2016 presentation with tips on how to put together lead gen and lead nurturing video campaigns and how to measure them.
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Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The X factor: The Secret to Better Content Marketing
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Recommended
Presented at DocTrain East 2007 by Ben Martin, Flatirons Solutions -- The content management landscape is changing quickly. The industry is consolidating, collaboration tools are emerging, and content is driving strategic initiatives in every sector of business and government. Despite increasingly innovative ways to deliver content and exploit analytics, many companies remain in catch up mode. Projects get bogged down and pegged with failure. The best technology and methodologies do not guarantee success. Human factors must align to succeed as well. Ben Martin provides a forward-looking overview of the industry, its opportunities and challenges, and outlines approaches for managing the human factors of content management.
The X Factor in Content Management
The X Factor in Content Management
Scott Abel
WistiaFest 2016 presentation with tips on how to put together lead gen and lead nurturing video campaigns and how to measure them.
How to Use Video to Nurture Leads through the Marketing Funnel
How to Use Video to Nurture Leads through the Marketing Funnel
Ellie Mirman
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The X factor: The Secret to Better Content Marketing
The X factor: The Secret to Better Content Marketing
Mathew Sweezey
Regrettable Tattoos
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delta
Street Illusions
Street Illusions
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