Functional Foods Weekly Vol 5 No 18

Volume 5, Issue 18 Monday, 21 June 2010 ISSN 1837-7971

Market intelligence and innovations in functional foods & nutraceuticals

Compiled from analysis of over 500 resources every week including media releases,
Internet searches, news wires, RSS feeds, magazines, research journals, patent sites etc.

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Table of Contents
Business & Market Intelligence ............................................................................................................... 2
Consumer & market Trends and Market Size ......................................................................................... 5
Latest Market research Reports .............................................................................................................. 8
Innovations, IP, New Products & Related News...................................................................................... 9
Regulations, Labelling, Health Claims & Related News ......................................................................... 12
Nutrition, Health Benefits & Related Research ..................................................................................... 14
Reviews, Comments, Opinions and Full-text Publications .................................................................... 16
Webinars Worldwide............................................................................................................................. 18
Conferences & Meetings Worldwide .................................................................................................... 19
Disclaimer .............................................................................................................................................. 20
Subscription conditions ......................................................................................................................... 20

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ISSN 1837-7971 © 2004-2010 OzScientific® Pty Ltd 1

Business & Market Intelligence
Danone merges its Russian business with Unimilk
Danone and Unimilk has announced the signature of an agreement to merge Danone’s Fresh
Dairy Product businesses in the CIS area with those of Russian company Unimilk. Spanning
operations in Russia, Ukraine, Kazakhstan and Belarus, the merger covers all dairy products.
It will make Danone- Unimilk the leader for dairy products in the CIS area as a whole, and
particularly in Russia,
where it will account
for around 21% of the
total market and hold
strong positions in
high-value, high-
growth segments. The
new entity will
generate annual sales
of approximately €1.5
billion* and count over
18,000 employees.
Danone will control
57.5% interest in the
new entity, while the
current shareholders of
Unimilk will hold
42.5%. The transaction
will be carried out principally through a contribution of assets, supplemented with a cash
purchase of shares by Danone. Danone’s net financial debt will increase by €1.3 billion
principally as the result of the value of the put options which will be granted to the current
shareholders of Unimilk. These options will allow them to dispose part or all of their shares
in the new entity, Danone being able to hold 100% of these shares in 2022. The operation
will be accretive to Danone earnings per share starting in 2011........ pdf, presentation, 18
pages..... Read

Nestle sues Sara Lee for its Coffee Capsules
Swiss food giant Nestlé SA has sued Sara Lee Corp. in France, claiming coffee capsules sold
by the U.S. company violate patents on Nespresso, Nestlé's popular at-home coffee maker.
Earlier this spring, Sara Lee developed coffee capsules that work in Nespresso machines and
began selling them in France at a 10% discount to those sold by Nestlé. The move was a
threat to the Nespresso brand, whose highly profitable business model is based on shoppers
returning again and again to buy its pricey capsules. Sara Lee claims to have found a gap in
the 1,700 patents that Nestlé says protect the Nespresso machines. Nestlé responded
Tuesday with a suit in France against the American company. Nespresso coffee machines are
displayed at the Nestlé shareholders' meeting in Lausanne, Switzerland in April. A
spokesman for Nestlé, the world's biggest food manufacturer, declined to provide further
details Tuesday but said "we will always take appropriate steps to defend our intellectual
property rights when these have been infringed." A Sara Lee spokesman said the company is
confident the capsules don't infringe on Nespresso patents and will continue to roll out
distribution of the coffee pods across France........ Read


Nestle launches “floating supermarkets” in the Amazon region.
Nestlé’s “floating supermarket” made its maiden voyage today under scorching Amazon
skies. The Terra Grande, or Big Land, is a R$1m investment by the Swiss food group designed
to reach isolated riverside communities in the Amazon region. It set off this morning from
the city of Belém near the mouth of the Amazon with a complement of journalists, shelves
neatly stocked and crew in immaculate whites. Painted white and blue, decorated with giant
images of Nestlé products, it caused something of a commotion two hours later when it
arrived in the riverside town of Barcarena. Residents were expecting its arrival: it had been
announced on local radio. The vessel is designed to enhance Nestle’s reach among the lower
income consumers that make up a core part of its market. The company has been in Brazil
for 89 years and products like its powdered milk are staples among Brazil’s poorer
consumers. As the economy continues to grow quickly, Nestlé is hoping that rising incomes
among the poor will bring its higher priced goods within their reach, too. Alexandre Costa,
Nestlé’s director for regional markets, on board for the first voyage, admitted the company
had no idea if the boat would make a profit. But gains in marketing and costumer contact
could well outweigh that. He also pointed to the success of Nestlé’s door-to-door
distribution schemes in poor areas including Brazil’s favelas, which use local residents,
mostly women, as freelance sales reps....... Read

General Mills a victim of a hoax media release
General Mills has said that a release posted and distributed via PR Newswire was a hoax. The
release was posted with the headline "Obama Orders Full Investigation of General Mills
Supply Chain Following Food Recalls." There was no truth to the information in the hoax
release, and it was removed within minutes when it was detected by General Mills, but
headlines and stories appeared briefly on newswires and online. Those stories were
retracted and removed, but automated alerts from services such as Google further
disseminated the false headlines, some with links to the hoax release or to retracted news
stories. "We were the victim of a hoax," said Tom Forsythe, a spokesman for General Mills.
"We found the false release and removed it within minutes, but even false information can
still spread incredibly quickly on the Internet."......... Read

All eyes on Fonterra capital plan (New Zealand)
Fonterra shares could become one of the most traded stocks in New Zealand if its latest
capital proposals are approved, the head of the New Zealand Capital Markets Development
Taskforce predicts. Investment banker Rob Cameron said approval of the share trading
proposals would be "huge" for New Zealand's capital market. "If the Fonterra proposals are
approved in June 30, that will have a huge impact on our capital markets, both because of
the unit market" – which is open to the public – "but also because of the farmer-only share
trading as well." The giant co-operative sent out voting packs on Friday on a proposal which
would lead to big changes to the way farmers hold shares in the company. The vote takes
place on June 30. If approved, a new floating market would dictate the price at which
farmers buy and sell shares. Farmers would also have increased flexibility over the number
of shares they can hold. Farmers presently must buy or sell shares based on their production
levels at a price dictated by the group's board........ Read

Austrian Dairy Firms Tirol Milch and Berglandmilch to Merge
Austrian dairy companies Tirol Milch and Berglandmilch are reportedly planning to merge
operations and create the nation's largest dairy company. As a merged company, both
parties would benefit from synergies in logistics, accounting and exports. The merger is,


however, subject to agreement with both companies' 16,000 farmer members. Antitrust
approval is also required since Berglandmilch is the biggest dairy on the Austrian market,
while Tirol Milch ranks fourth. "If the approvals are granted by September 30, then we could
carry out a back-dated merger of the operations as of the beginning of 2010,"
Berglandmilch's Director General Josef Braunshofer said....... Read

French Dairy Cooperatives Glac and Eurial Plan Merger
Leading French dairy cooperatives Glac and Eurial have announced their intent to merge
operations. Glac and Eurial are expecting the merger to take place within the next 18
months, however the deal would require regulatory approval. The new merged cooperative
would have the capacity to produce up to 1.6 billion litres of cow’s milk and 300 million litres
of goat’s milk per year. Combined, both cooperatives would employ over 2,600 staff.......
Read

BASF Opens New Nutrition Ingredients Innovation Laboratory
BASF plans to strengthen its support services for the food and beverage industry and has
established a new Nutrition Ingredients Innovation Laboratory at its technical center in
Tarrytown, New York. BASF closed its existing laboratory in Ledgewood, New Jersey, on
March 31, 2010. The new laboratory will be part of the 160,000 square foot laboratory and
office space acquired by BASF in the Ciba acquisition. The technical service staff will be
doubled and will focus on product improvements for customers. “By increasing lab size and
technical staff, this move will strengthen the performance of BASF vitamins, nature-identical
carotenoids and our other products in food and beverage applications,” said Martin Jager,
Senior Vice President, Nutrition Ingredients at BASF. “In addition, close proximity to major
food companies will allow us to better serve our customers.” The new Nutrition Ingredients
Innovation Laboratory will bring together BASF’s comprehensive technical capabilities for
the food and beverage industry. It will support nutrition and coloration applications in
vitamin enhanced waters, carbonated soft drinks, still beverages, dairy products, instant
beverages, nutrition bars and baked goods....... Read

Cargill, Meyer Natural Foods Enter Into Joint "Go-to-Market" Agreement
Cargill's U.S. beef business and Meyer Natural Foods have entered into a multi-year
agreement which creates a joint "go-to-market" approach. This collaborative effort will focus
on expanding sales of Meyer Natural Angus and Laura's Lean Beef to Cargill's retail and
foodservice customers that wish to offer consumers natural and organic beef products.
Products sold under the joint marketing arrangement will be produced for Meyer by Cargill
at its Fort Morgan, Colo., processing facility........ Read

Goodman Fielder raises $A350m in US to repay debt
Goodman Fielder Ltd says it has raised $A350 million in the United States to help repay bank
debt. The baking, milling and food group said it had successfully priced $US300 million worth
of unsecured notes in the US private placement market in a transaction that was five times
oversubscribed. The $US300 million will be converted to $A350 million at a margin of 200
basis points above floating $A bank bill swap rates. The proceeds are expected to be
received in September 2010 and will be used to repay $A280 million of bank debt that is due
to mature in November 2010, as well as a partial repayment of $A420 million of bank debt
due in July 2011.......... Read


Coca Cola owned SPC Ardmona to further reduce canning fruit quota (Australia)
Goulburn Valley fruit growers have been dealt a savage blow, with SPC Ardmona slashing
canning fruit quotas for the 2011 season. In a letter to canning fruit suppliers, SPC Ardmona
crop supply manager Simon Mills said the company was not in a position to accept all the
peaches and pears which will be available in the coming season. Mr Mills said the quota for
canning pears would be reduced by up to 25 per cent. "In the current economic climate, the
company anticipates difficulties in recovering lost export markets for pear products, and we
expect there will be a reduction in the canning pear requirement," Mr Mills said. Fruit
Growers Victoria general manager John Wilson expressed his disappointment at the news.
"It's not good news at all," Mr Wilson said. "This is another knock for good honest fruit
growers, many of whom will be thinking whether they should stay as suppliers to the
cannery or not. "I expect quite a few might consider that decision." Mr Wilson said pears
were not the only fruit to suffer in the latest quota reduction. "For peaches, just from the
growers I've spoken to, it looks like they're going to have a five to 19 per cent reduction in
quota," he said............ Read

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Consumer & market Trends and Market Size

Nearly Half of Consumers Paying More Attention to Calories Compared to Years Past
The conversation of health and weight maintenance is spreading to the supermarket aisles
according to Shopping for Health 2010, the 18th in a yearly study released by the Food
Marketing Institute (FMI) and Prevention, and published by Rodale Inc. With a keen eye to
nutrition labels, nearly half (43%) of consumers polled said they’re paying more attention to
calorie counts than they were two years ago. Technology is also invading the aisles as one-
third of shoppers find it appealing to use smartphone “Apps” to create grocery lists. More
than 25 percent of shoppers also opt to get updates from retailers on sales and specials via
an “App;” one-quarter of shoppers like the idea of using “Apps” to choose healthy items.
“Year after year, the Shopping for Health survey delivers the most consumer-centric health
news and information and reinforces the strength and viability of Prevention within the food
category," says SVP/Publisher of Prevention, Mary Murcko. “Together with FMI, we proudly
present valuable and unique information to advertisers and decision-makers alike, during a
time when food and health are the two top intertwining conversation topics.” “This research
is extremely valuable as supermarkets promote the health and wellness of their customers
as a central part of their mission. Most important, it tells us what consumers need to learn
about eating healthy foods and how we can best help them as company dietitians teach
customers how to improve their diets through store tours, cooking classes and other
educational programs,” said Leslie G. Sarasin, FMI president and chief executive officer........
Read

Heart Health Product Innovation Continuing Unabated
Despite ongoing regulatory issues with regard to health claims, the positioning of food and
drink products on a heart health platform appears to be continuing unabated. Data from the
Innova Database (www.innovadatabase.com) shows that product launches positioned on a


heart health platform have nearly tripled over the past five years and accounted for nearly
1.5% of total food and drinks launches recorded over the 12 month period to the end of
April 2010, up from less than 0.7% in 2005. Perhaps not surprisingly, the US and Europe have
dominated this activity, accounting for two-thirds of heart-health launches recorded by
Innova Market Insights. In terms of types of product, the bakery and cereals sector
dominates with over a quarter of the total, ahead of dairy products with 12%, ready meals
and meal components with 10% and soft drinks with 9%. Other sectors featuring significant
numbers of heart health launches included hot beverages; meat, fish & eggs; fruit &
vegetable products and soups, sauces & seasonings. While these products are taking a
specific heart health positioning, there are many other products not included where the
benefit may be implied but it is not specifically mentioned, with the use of ingredients
perceived by consumers to be heart healthy sufficing in many instances. Ingredients falling
into this category include omega 3 fatty acids, wholegrains, oats and soy, although all of
these have also been linked with other health benefits, such as joint health and cognitive
health for omega 3 fatty acids, digestive health for wholegrains, controlled energy release
for oats, and women’s health and bone health for soy. A review of relevant activity by
Innova Market Insights shows that products for cholesterol reduction continue to dominate
the heart health market in terms of numbers of launches, while circulatory health foods,
dominated by omega 3 products have seen rather less activity, not as a result of fewer being
launched, but more in terms of using different and broader target markets utilizing other
claimed health benefits, particularly for infants and children. There are some new circulatory
health ingredients in the offing, however, that may boost the sector in the future. The anti-
hypertensive market remains relatively limited, but has seen further development of the use
of peptides, sourced from milk proteins in Europe and from sardines in Japan. The use of
antioxidant ingredients for heart health is another area that is relatively undeveloped and
may have the potential to go further, particularly using the intrinsic health benefits of
products such as cocoa and fruit, if the regulatory situation can be resolved....... Read

Demand for low-fat foods is rising in China
According to Bloomberg Businessweek, after struggling for millennia to feed its population,
China, the world’s fastest-growing major economy, now faces the opposite problem. Some
30% of adults are overweight or obese, compared with 25% in 2004, figures Barry Popkin,
Director of the Inter-Disciplinary Obesity Center at the University of North Carolina at Chapel
Hill. In Beijing, 40% of Chinese boys struggle with their weight. Greater affluence, less
physical activity, and a diet with more meat and processed food have expanded girths. The
problems are most pronounced in cities like Shanghai and Beijing, where more people drive
and have easier access to fast food. The increasing obesity problem is creating demand for
low-fat foods and weight-loss programs. Sales of soy and fruit bars are growing “really fast,
especially to office ladies who are so afraid of gaining weight,” said Michael Zhang, Chairman
of Otsuka (China) Investment. Tokyo-based Otsuka makes the popular Soyjoy bar, which has
been available in China since 2008, and Zhang says Soyjoy sales there will overtake those in
the United States this year. Weight Watchers China, a joint venture between Weight
Watchers International of New York and Paris-based Danone, the world’s largest yogurt
maker, opened its first center in Shanghai in August 2008. It has since opened three more
there, another in Nanjing, and plans to expand to other cities......... Read

Amcor to buy plastic packaging business of US company Ball Corp
Ball Corp., the Broomfield, Colo., provider of packaging for beverages, food and consumer
products, agreed to sell its plastic-packaging Americas business to Amcor Ltd. for $280


million. The deal price includes $265 million at closing and $15 million of contingent
payment. Ball is selling five U.S. plants that employ about 1,000 people. For the year ended
March 28, the business earned $10 million before interest and taxes on $589 million of
sales....... Read

Trends, Opportunities and Challenges in Functional Foods
A presentation made at a recent Nutraceuticals and Functional Foods Symposium,
Queensland, Australia....... pdf, 54 slides....... Read

End of dairy quotas makes EU mergers inevitable
The spectre of the end of dairy quotas in the EU is prodding dairy processors across the
continent to combine. Earlier this month, we reported on the "draft agreement" between
French dairy groups Sodiaal and Entremont Alliance to merge. This week, we have seen two
more French dairy companies, co-ops Glac and Eurial, decide to merge to create what would
be France's second-largest dairy co-operative, behind Sodiaal. However, consolidation is not
just limited to France. In Austria, dairy processors Berglandmilch and Tirol Milch are planning
to join forces to create that country's largest dairy firm. Amid all this, there is the ongoing
speculation surrounding the intentions of German dairy groups Nordmilch and Humana
Milchunion. Reports in Germany earlier this month said a merger between the two
companies had been delayed, although both sides plan to put the proposal before their
members later in the autumn....... Read

Health and Wellness trends in Mexico
Consumer spending in Mexico has continued to increase moderately as the country has
enjoyed a decade of continuous economic growth, fully recovering from the Tequila Crisis of
1995. However, the
current global economic
crisis combined with the
devalued peso has had
some bearing on all
consumer purchases.
Nonetheless, increased
spending has been observed by consumers on health products and services and can be
attributed to both the aging population and increased health awareness in the general
population. Total spending on health goods and medical services increased by nearly 50%
from 2000 to 2007. In Mexico, the majority of the population falls within the 15 to 64 years
of age demographic and has a projected population growth of 1.13% for 2009. In 2007, the
number of people over the age of 55 is one-fourth that of the United States. Mexicans
constitute the second most obese nation in the world, after the United States. Consumption
of so-called junk food, particularly among youth, is a problem....... pdf, 18 pages...... Read

Yoghurt fastest growing dairy market – YouGov research
Market research agency YouGov SixthSense has published a study suggesting that yoghurt is
the fastest growing sector in the UK dairy industry. Researchers found yoghurt to be the
third most profitable in dairy, behind milk and cheese, but said it was the most improved of
all dairy markets with around a 7 per cent increase in value on the previous year. Value
growth was said to be driven by price rises and interest in healthy eating. The Dairy Market,
2010 report, published in May, valued the UK dairy industry at £8.8bn in 2009, forecasting a
further 3 per cent growth in 2010. The yoghurt, fromage frais and yoghurt drinks market was


estimated at £1, 685m in 2009. The study also said manufacturers could further exploit
yoghurt’s healthy image “to take advantage of current healthy eating trends”. The report
suggested that yoghurt firms benefitted from the product’s healthy image as 71 per cent
perceived yoghurt as a healthy product. It noted how Danone Activia Light has seen a
massive increase in sales in 2009......... Read

Global Baby Foods and Infant Formula Market to Reach US$23.8 Billion by 2015, According
to New Report by Global Industry Analysts, Inc.
Spending on baby products will continue for as long as the desire to become parents
flourishes among mankind. Market for baby food and infant formula has historically been
the largest beneficiary of birth rate indices. The market for baby foods and infant formula
products posts sanguine growth patterns for the upcoming years, backed largely by the
declining breast feeding rates, and affluent, and well-educated parents with high levels of
disposable incomes. Also, the trend among couples to postpone marriage and having kids in
later years after gaining financial security will help fortify demand for high-end baby
products. Baby foods market is traditionally resilient to economic cycles, as formula and
infant foods are not considered a luxury but a ‘necessity’ that cannot be substituted, and the
importance accorded to health, and well-being in general. Despite the rocky economic
conditions, the premium positioned organic baby foods market is cushioned because of
associated consumer perceptions, value propositions and higher tolerance for price
increases. Product effectiveness will become an important factor as parents begin to seek
nutritive, and functional benefits from products. Benefiting from significant investments
both in terms of product innovation and marketing, worldwide market for baby foods and
formulas has emerged into a lucrative industry churning out top dollars for market
participants............. Read

Danone 'dominating probiotics market'
Danone is dominating the probiotics market in the US, with sales of its Activia product
jumping 16 percentage points to $383 million in 2009. This compared to sales of less than
$44 million for General Mills' rival product YoPlus, reports Nutra Ingredients. According to
the publication, General Mills has been criticised for having a weak marketing policy, with
New Nutrition Business Week stating that its choice to add minerals and vitamins led to a
confusing message. In comparison, Activia focused clearly on how the product contributed
to digestive comfort........ Read


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Latest Market research Reports
Title Price Publisher
Hispanic Food and Beverages in the U.S.: Market and USD 3300 Packaged


Consumer Trends in Latino Cuisine, 4th Edition Facts
With Hispanic foods and beverages achieving such
prominence, it’s no wonder that sales were close to $7
billion in 2009, according to the recent report from
Packaged Facts titled “Hispanic Food and Beverages in
the U.S.: Market and Consumer Trends in Latino Cuisine,
4th Edition.”Â This represented an increase of 28.7%
from $5.4 billion in 2005. Â In addition, Packaged Facts
predicts continued aggressive growth through 2014, with
sales projected to top $9.5 billion in 2014.......... Read

Fruit Beverages in the U.S., 2009 edition USD 5595 BMC
It includes discussions of single-serve and multi-serve
fruit beverages; chilled, ready-to-serve; shelf-stable; and
concentrates. It explores growth by distribution channel,
regional trends and the top fruit juice flavors. It
scrutinizes more than a dozen leading fruit juice
companies and offers detailed advertising and
demographic data to provide insight on fruit juice
marketing and distribution strategies.......... Read


Innovations, IP, New Products & Related News
Satiety yogurt from Yoplait containing high protein and fibre (Australia)
Yoplait formé Satisfy is a deliciously thick and creamy yogurt that is high in protein and fibre
to help you feel fuller for longer. With no fat*and less
than 1% added sugar, it’s a great snack option to help fill
you up in-between meals. The entire Yoplait formé Satisfy
range:
* High in protein and fibre - to help you feel fuller for
longer
* Low Glycemic Index (GI) – provides a sustained energy
release and helps you to feel fuller for longer
* No fat
* Less than 1% added sugar
* 5.5% protein and 2.6% dietary fibre
* Thick and Creamy texture
* No artificial colours, flavours or preservatives
* Comes in 4 delicious flavours - Strawberry, Passionfruit, Vanilla and Berry Cheesecake.
* Convenient single serve 170g pack
* Only 85 – 93 calories per serve
* Source of calcium – great news for your bones and teeth.
.................... Read


Yeo Valley launches first single-flavour packs; uses
recycled plastic (UK)
Yeo Valley is launching its first single-flavour
yoghurt four-packs, reports The Grocer. The
company says the singe-flavour packs — available in
nine variants — are designed to meet consumer
preference and reduce packaging and waste.
(research shows that shoppers often throw away
their least favourite flavour in multi-flavour packs).
The pots are individual rather than tear apart and
are made from 80% recycled plastic...... Read

Nestle USA Launches Juicy Juice Sparkling Fruit Juice Beverage
Just in time for the hot summer months, Nestle
USA announces the launch of new Juicy Juice
Sparkling, an all-natural, lightly carbonated fruit
juice beverage that can be a refreshing alternative
to soda.“Kids love the refreshment of carbonated
drinks — especially as they get older, become
more independent and see other kids drinking
them. However, sodas and other sugar-added
drinks can lack the nutritional benefits that kids
need, plus they are often loaded with artificial
colors and flavors,” says Victoria Nuevo-Celeste,
brand manager for Juicy Juice. “Nestle Juicy Juice Sparkling is a great way to provide kids
with a fizzy beverage that tastes great and is a nutritious option.” Juicy Juice Sparkling Fruit
Juice Beverages contain no added sugar, artificial colors or flavors. The new beverages blend
70 percent real fruit juice with 30 percent lightly carbonated water and are an excellent
source of Vitamin C...... Read

Solae Creates Soy Protein Concentrates Made with Patented Membrane Technology
Solae, a leader in healthy ingredients for great-tasting nutritious products, continues to
provide innovation for the food industry with today’s announcement of the ALPHA 5800
product line, available now for widespread use in foods and beverages globally. Solae ALPHA
5800 and ALPHA 5812 are soy protein concentrates made with patented membrane
technology, delivering a superior taste and smooth texture. “The ALPHA 5800 product line is
a great solution for alternatives or complements to dairy proteins,” said Michele Fite, vice
president of global marketing and strategy and specialty business – Solae. “These products
help food manufacturers achieve ingredient cost savings and margin improvement while
providing high-quality ingredients, great taste and nutritional benefits for the end
consumer.” This line of soy protein concentrates can be used for a variety of food and
beverage products, including: ready-to-drink and dry blended beverages, frozen desserts,
puddings, cream fillings, cheeses, yogurts and more. Additionally, the ALPHA 5800 product
line could be used for products with low to medium protein inclusion levels as the protein
content of these ingredients is 78 percent on a dry weight basis........... Read


WILD Flavors, Inc. Develops Flavors and Concepts for Coconut Water
WILD Flavors, Inc.continues to be innovative in product and flavoring offerings, and has
expanded into the coconut water trend through the research and development of not only
flavors that test well in coconut water applications, but in new marketable concepts that
utilize coconut water. As consumers grow to love the health benefits of coconut water - so
will their taste palettes, especially when paired with WILD’s sensory tested flavors for
coconut water formulations. Flavors developed and tested for acceptance in coconut waters
include tropical fruits such as mango, passionfruit, açai berry, strawberry guava, lime citrus,
tropical pineapple, and pomegranate berry. In addition, WILD has developed a unique
“young green coconut flavor” that makes coconut water taste like it is fresh from the tree!
Utilizing vast expertise in health and wellness solutions, WILD has also developed concepts
that contain coconut water and have added flavors, colors, sweeteners, juices, teas, and/or
health and wellness ingredients. These concepts include a Coconut Water-Sports Drink with
added electrolytes (sodium and potassium) and vitamin C; a Coconut Water-Green Tea with
green tea, green tea polyphenols, and vitamin C; and a Coconut Water-White Tea with white
tea, white tea polyphenols, and vitamin C. WILD is currently working on additional coconut
water concept offerings for Juice Drinks and Enhanced Waters....... Read

Fuji Introduces the First Water-Soluble Astaxanthin
Fuji Health Science, Inc. has announced the introduction of AstaREAL Clear 75, a completely
water-soluble natural astaxanthin designed for ready to drink functional beverages for both
the food and dietary supplement industries. This introduction is on the heels of Fuji attaining
full FDA GRAS earlier this year for AstaREAL astaxanthin. Yasuko Kuroda, Vice President of
Fuji Health Science said, "These two milestones clearly provide the market with the
opportunity of expanding the use of astaxanthin into both the food industry as well as the
untapped beverage market segment. To achieve this we will be introducing AstaREAL Clear
75 to the food industry at the IFT in July." AstaREAL Clear 75 joins Fuji's other functional
forms of natural astaxanthin: AstaREAL L10, a CO2, solvent-free extract of Haematococcus
pluvialis and AstaREAL P2AF, a cold water dispersible and directly compressible powdered
astaxanthin extract suitable for powdered drinks, two piece capsules and tablets. Kuroda
added, "To work with Clear 75 is truly amazing. It mixes with any aqueous system instantly
and remains completely clear with no separation or residual film. This is a must to work
with."......... Read

Dairy Product and Process
United States Patent Application 20100143538 (Fonterra)
A method for preparing a yoghurt is provided. The method comprises (a) preparing a
calcium-depleted milk composition comprising either (i) calcium-depleting a starting milk
composition, or (ii) including within a starting milk composition a calcium-depleted milk
ingredient selected from milk, fat standardised milk, skim milk, or milk concentrate; and (b)
acidifying the calcium-depleted milk composition with chemical acidification or lactic acid
producing bacteria, to prepare a yoghurt, wherein the calcium depletion is by contacting the
milk composition or ingredient with a cation exchanger to replace calcium in the
composition or ingredient with sodium or potassium......... Read



Regulations, Labelling, Health Claims & Food Safety
EU lawmakers demand stricter food-labelling rules to curb obesity
EU parliament boosts draft rules aimed at fighting obesity
Meat, fish products must show country of origin, MEPs say
Parliament rejects "traffic light" labelling schemes
European Union lawmakers voted on Wednesday to strengthen controversial draft rules on
food labelling that aim to fight rising levels of obesity in Europe. The European Parliament
backed a proposed requirement for companies to label the energy, sugar, salt and fat
content of their foodstuffs on the front of packages, and added protein, unsaturated fats
and fibre to this list. Voting in Strasbourg, France, MEPs also added a requirement for
country-of-origin labels on meat, dairy, and fruit and vegetables, as well as meat and fish
products used in processed food -- a move that opponents called "protectionist". But it was
unclear whether the country-of-origin requirement would need a positive EU impact
assessment before adoption, with MEPs and industry saying after the complex vote that they
were still trying to work out exactly what had been agreed. After much industry lobbying,
MEPs rejected mandatory "traffic light" labels on certain convenience foods and soft drinks,
with red, amber or green colour codes showing the relative amounts of salt, sugar and fat
they contain............. Read

Amid pressures from food companies, EU parliament rejects “Traffic Light” labelling; instead
a rival scheme “Guideline Daily Amounts” (GDA) to be adopted
European parliament blocks system to indicate levels of salt, fat and other nutrients after
lobbying campaign by food manufacturers. Members of the European parliament were
accused of caving in to
pressure from the food
industry after plans for the
compulsory introduction
of "traffic light" colour-
coded front of pack food
labels, which would have
applied in the UK, were
rejected by almost 400
MEPs. Following a
multimillion-pound
lobbying campaign by
manufacturers, the MEPs voted to block the EU from adopting the UK Food Standards
Agency's (FSA) labelling system, which uses red, amber and green symbols to indicate levels
of salt, fat and other nutrients. Independent research revealed consumers found the system
the simplest and most informative way to make healthier choices about the products they
buy amid growing concern about obesity-related illnesses and deaths in the UK. The scheme
– which uses red to indicate the least healthy foods and green the most healthy – is
endorsed by the British Heart Foundation, the consumer magazine Which? and the British
Medical Association and is already used by major supermarkets including Sainsbury's. A rival
scheme known as Guideline Daily Amounts (GDA), which expresses nutritional content as a
percentage of recommended daily intake, will instead be introduced on a mandatory
basis......... Read


DuPont USDA Approval for Plenish™ High-Oleic Soybean
DuPont’s Plenish™ high-oleic soybean trait has been approved for cultivation in the United
States from USDA. Plenish high oleic soybeans from Pioneer Hi-Bred, a DuPont business,
contain a high oleic acid content (more than 75 percent), which significantly increases the
stability of the oil, and provides greater flexibility in food applications, and yields a product
with 0g trans fat. It also has 20 percent less saturated fat than commodity soybean oil,
making it a more attractive ingredient for consumer food products. High oleic soybean oil
also presents opportunities for industrial applications. The high-heat stability of this oil in
industrial settings allows companies to develop renewable, environmentally enhanced
alternatives to petroleum-based products such as lubricants, foams and adhesives............
Read

USDA seeks comments on new Dietary Guidelines for Americans, 2010
The Dietary Guidelines are jointly issued and updated every 5 years by the Departments of
Agriculture (USDA) and Health and Human Services (HHS). They
provide authoritative advice for people two years and older
about how good dietary habits can promote health and reduce
risk for major chronic diseases. The 2010 DGAC Report is
distinctly different from previous reports in several ways. First,
it addresses an American public of whom the majority are
overweight or obese and yet under-nourished in several key
nutrients. Second, the Committee used a newly developed,
state-of-the-art, web-based electronic system and
methodology, known as the Nutrition Evidence Library (NEL),
to answer the majority of the scientific questions it posed. The
remaining questions were answered by data analyses, food
pattern modeling analyses, and consideration of other
evidence-based reviews or existing reports, including the 2008 Physical Activity Guidelines
for Americans. The 2005 Dietary Guidelines for Americans were the starting place for most
reviews. If little or no scientific literature had been published on a specific topic since the
2005 Report was presented, the DGAC indicated this and established the conclusions
accordingly. A third distinctive feature of this Report is the introduction of two newly
developed chapters. The first of these chapters considers the total diet and how to integrate
all of the Report’s nutrient and energy recommendations into practical terms that encourage
personal choice but result in an eating pattern that is nutrient dense and calorie
balanced...... (Useful reference guide - The 2005 Dietary Guidelines remain the current
guidance until the 2010 Dietary Guidelines are finally published after amendments - Ed)......
Read

European Commission ‘swamped’ by food health claims
The European Commission has admitted that it has been swamped by the number of
requests for approval of food health claims, and is failing to comply with the legal
requirements it originally proposed for itself. National governments submitted 44,000 claims
from food manufacturers to the European Commission. Not one has yet been authorised,
though all were supposed to have been agreed at the beginning of the year. The claims
relate to the supposed health benefits of foods and ingredients. The European Food Safety
Authority has so far made recommendations on 937 of the claims, but the Commission has
not yet taken any final decision. Details of the latest situation are described in a response
from health commissioner John Dalli to a parliamentary question tabled by British Liberal


Democrat MEP Chris Davies. Davies said: “The situation is a complete mess and is leaving
many hundreds of companies confused and at risk of significant commercial loss. The
Commission expected just 1,000 claims, but will now have to evaluate at least four times
that number........... Read

European probiotics industry fears new regulations will scuttle market for health-promoting
or disease-preventing foods
Yogurt is the most common product into which live microorganisms are added and then
promoted as having health benefits. The European probiotic food industry may be
essentially frozen out of the consumer market as a result of new European Union nutrition
and health regulations that are forcing it to support claims that health benefits accrue from
adding live microorganisms such as lactic acid bacteria and yeasts to fermented products like
yogurt. The industry has long maintained that consumption of probiotics have a beneficial
effect on humans because they inhibit the reproduction of pathogens that cause various
intestinal inflammatory diseases, some forms of diarrhea and urogenital infections. But
regulations introduced in 2007 to protect consumers against misleading or false advertising
now require industry to submit all food and supplement health claims to the European Food
Safety Authority (EFSA) for scientific evaluation prior to their use in the European Union, the
world’s largest and most advanced market for so-called “functional foods,” i.e., ones which
are said to have health-promoting or disease-preventing properties. The safety authority has
subsequently rejected wave after wave of probiotic health claim dossiers. To date, it has
rejected every submitted claim. The industry says the dossiers are often rejected on the
basis of technicalities, rather than a lack of evidence. Once rejected, products must be
withdrawn from the market within six months, on pain of prosecution........ Read

EU rejects the proposal to create ”organic” wine category
The European Union has rejected a proposal to create an organic wine category, despite
regulation being 'urgently needed'. 'Organic' wine producers in Europe can only state their
wine is made from organically-grown grapes and politicians have been debating the
introduction of an organic wine category. Copa-Cogeca, which represents 11 million
European farmers and 40,000 cooperatives, has criticised the EU for the proposal's collapse.
Its secretary-general Pekka Pesonen, said: 'I am really disappointed by the move.' 'EU
legislation on organic wine is urgently needed in order to harmonise rules on organic wine at
EU level and to develop the market for this product, especially since there is increasing
demand for it,' he added....... Read


Nutrition, Diets, Health Benefits & Related Research
Saturated Fats Are Better Than Trans Fats: Panel
A panel of experts concluded that, while polyunsaturated or monounsaturated fats are the
best replacements, a saturated fat is preferable to a trans fat in terms of cardiovascular
disease risk. It took two years to reach the conclusion in the headline. But in a "lesser of two
evils" scenario, a panel of experts concluded that, while polyunsaturated or
monounsaturated fats are the best replacements, a saturated fat is preferable to a trans fat
in terms of cardiovascular disease risk. A multidisciplinary panel of nutrition and clinical


experts convened in late 2008 to review the science around possible solutions for
replacement of trans fat and to discuss the implications for food manufacturers. "The group
was comprised of individuals with very differing opinions, [so] the consensus was not
actually reached until late 2009," said a spokesperson. "There were many smaller meetings
and phone calls while the statement was nuanced and finally agreed upon by all involved. As
you know, the issue of trans fat replacement (saturated versus polys and monos, and
palmitic versus stearic) is hotly debated, and it was discussed vigorously by all involved.".......
Read

'Good' HDL Cholesterol Now Tied to Lower Cancer Risk
Higher blood levels of HDL cholesterol, the "good" kind that protects against heart disease,
are also strongly associated with a lower risk of cancer, a new review of studies suggests.
"For about a 10-point increase of HDL, there is a reduced risk of cancer by about one third
over an average follow-up of 4.5 years," said Dr. Richard Karas, executive director of the
Tufts Medical Center Molecular Cardiology Research Institute and lead author of a report in
the June 22 issue of the Journal of the American College of Cardiology. Those numbers come
from an analysis of 24 randomized controlled trials, aimed at determining the effect on heart
disease of lowering levels of "bad" LDL cholesterol, through the use of statin drugs. The
review singled out trials that also recorded the incidence of cancer among the participants.
The researchers report a 36 percent lower cancer rate for every 10 milligrams per liter
(mg/dl) higher level of HDL. But while the relationship between higher HDL and lower cancer
risk was independent of other cancer risk factors, such as smoking, obesity and age, Karas
was careful to say the study does not prove cause and effect. "We can say that higher levels
of HDL are associated with a lower risk of cancer, but we can't say that one causes the
other," he said......... Read

White Rice Increases Diabetes Risk, Brown Rice Decreases Risk
Consuming more white rice is associated with a higher risk for developing type 2 diabetes,
whereas consuming more brown rice may be associated with a lower risk for the disease,
according to a report in the June 14 issue of Archives of Internal Medicine
(2010;170(11):961-969). “Rice has been a staple food in Asian countries for centuries,” the
authors wrote as background information in the article. “By the 20th century, the advance of
grain-processing technology made large-scale production of refined grains possible. Through
refining processes, the outer bran and germ portions of intact rice grains (i.e., brown rice)
are removed to produce white rice that primarily consists of starchy endosperm.” U.S. rice
consumption is lower than Asian countries, but is increasing rapidly, and more than 70
percent of the rice consumed is white. Qi Sun, M.D., Sc.D., of Harvard School of Public
Health, Boston, and colleagues assessed rice consumption and diabetes risk among 39,765
men and 157,463 women in three large studies: the Health Professionals Follow-Up Study
and the Nurses’ Health Study I and II. After adjusting for age and other lifestyle and dietary
risk factors, those who consumed five or more servings of white rice per week had a 17-
percent increased risk of diabetes compared with those who consumed less than one serving
per month. In contrast, eating two or more servings of brown rice per week was associated
with an 11-percent reduced risk of developing type 2 diabetes than eating less than one
serving per month.......... Read


Peaches, Plums Kill Breast Cancer Cells
Consuming peaches and plums may help ward off breast cancer, according to new findings
by Texas AgriLife Research that showed breast cancer cells died after treatments with peach
and plum extracts in lab tests. The researchers compared normal cells to two types of breast
cancer, including the most aggressive type. The cells were treated with an extract from two
commercial varieties, the "Rich Lady" peach and the "Black Splendor" plum. A closer look at
the extracts determined that two specific phenolic acid components—chlorogenic and
neochlorogenic—were responsible for killing the cancer cells while not affecting the normal
cells. The two compounds are very common in fruits, the researchers said, but the stone
fruits such as plums and peaches have especially high levels....... Read

Black tea may match green for weight benefits: Study
Like green tea, extracts from black tea may also help reduce weight gain and cut body fat
levels, says a new study from Japan with rats and mice. Supplementing the diet of lab
animals fed a high-fat diet with black tea extracts suppressed body weight gain and body fat
levels, with the benefits linked to reduced fat absorption, according to findings published in
Nutrition. Interest in tea and its constituents has bloomed in recent years, with the greatest
focus on the leaf’s polyphenol content. Green tea contains between 30 and 40 per cent of
water-extractable polyphenols, while black tea (green tea that has been oxidized by
fermentation) contains between 3 and 10 per cent. Oolong tea is semi-fermented tea and is
somewhere between green and black tea. The four primary polyphenols found in fresh
tealeaves are epigallocatechin gallate (EGCG), epigallocatechin (EGC), epicatechin gallate
(ECG), and epicatechin (EC). Most of the studies have focussed on green tea and its
constituents, most notably EGCG. To date green tea has been linked to a reduced risk of
Alzheimer's and certain cancers, improved cardiovascular and oral health, as well as benefits
in weight management......... Read

Apple juice may help Alzheimer's patients
Apple juice may help behavior, but not cognition, in Alzheimer's patients, U.S. researchers
said. Ruth Remington, Amy Chan, Alicia Lepore, Elizabeth Kotlya and Thomas Shea, all of the
University of Massachusetts in Lowell, found patients who consumed two 4-ounce glasses of
apple juice daily had no change in the patients' Dementia Rating Scale and day-to-day
abilities, but a 27 percent improvement measured by the Neuropsychiatric Inventory. The
study, published in the American Journal of Alzheimer's Disease and Other Dementias,
suggested drinking apple juice may help patients improve the declining moods characterizing
normal progression of moderate-to-severe Alzheimer's disease......... Read


Reviews, Comments, Opinions and Full-text Publications

Polyphenols - beyond antioxidants
Perhaps the category with the most growth promise, polyphenols such as resveratrol, green
tea and cocoa nevertheless suffer from being mischaracterised as antioxidants. David A
Mark, PhD, reveals the true nature of these healthful compounds In 2000, the Institute of
Medicine (IOM) defined a dietary antioxidant as follows: "A substance in foods that


significantly decreases the adverse effects of reactive species, such as reactive oxygen and
nitrogen species, on normal physiological function in humans." Using that definition, IOM
included vitamin C, vitamin E and selenium as dietary antioxidants. And stopped there.
Normal cellular processes produce free radicals — primarily reactive oxygen and reactive
nitrogen molecules — that unless neutralised by endogenous or exogenous antioxidants will
react with lipids, proteins and nucleic acids. Cumulative collateral damage has been
theorised as contributing to increased risk for many major diseases: cancer, cardiovascular
disease, cataracts, immune senescence, chronic inflammation, age-related macular
degeneration, neurodegenerative diseases, diabetes and ageing in general. Animal evidence
and observational evidence in humans have been supportive, although some large-scale
prospective human trials on vitamin C, vitamin E or selenium have been uneven........... Read

What's Next for Nestlé
One of the world’s business leaders, Nestlé, is known for its focused approach in the
beverage arena. The Vevey, Switzerland-based company continuously invests in its
operations, distribution and brands striving to remain a leader in the beverage game, all
while looking to better serve its consumers by providing them with choices that meet their
needs in the locations where they are shopping. Nestlé’s successful efforts have helped the
company build iconic brands in the non-alcohol beverage category that have become
fixtures in communities around the world. In particular, Nesquik and Juicy Juice are leading
brands in the United States, marketed by Nestlé USA, part of Nestlé S.A., and are touted as
the No. 1 flavored milk brand and the No. 1 kid’s juice brand by the company. Finding itself
in a changing beverage marketplace, Nestlé USA is setting out to change the way these
brands are packaged, distributed and seen in the marketplace. Over the past five years, the
team at Nestlé USA’s Beverage Division, based in Glendale, Calif., has been putting together
the details and planning out the strategic steps for the revitalization of its brands, and now,
the wheels are in motion. This transformation, says Rob Case, president of the Beverage
Division, comes as a result of changing consumers who are looking for products positioned
around health and wellness, value (but not in just the monetary sense) and products that are
available for immediate consumption. Nestlé, in its efforts to meet those consumer
preferences, has made hefty investments—close to $1 billion, Case notes—in the areas of
technology, its route to market and product innovation........ Read

Higher average farm prices expected, food security concerns persist, say OECD and FAO
Although the world produces enough to feed its population, recent price spikes and the
economic crisis have contributed to a rise in hunger and food
insecurity. Farm commodity prices have fallen from their record
peaks of two years ago but are unlikely to drop back to their
average levels of the past decade, according to the annual joint
report from the OECD and the UN Food and Agriculture
Organization (FAO). The OECD-FAO Agricultural Outlook 2010-19
sees average wheat and coarse grain prices over the next 10 years
between 15-40 percent higher in real terms (adjusted for inflation)
than their average levels during the 1997-2006 period. Real prices
for vegetable oils are expected to be more than 40 percent higher.
Dairy prices are projected to be on average between 16-45
percent higher. Rises in livestock prices over the next 10 years are
expected to be less marked on the whole, although world demand
for meat is climbing faster than for other farm commodities as


increasing wealth among some sections of the population in emerging economies alters
dietary habits. Sustained economic growth in emerging markets is an important factor
underpinning growing demand and higher prices. Continued expansion of biofuel output —
often to meet government targets — will also create additional demand for wheat, coarse
grains, vegetable oils and sugar. Increasingly, higher production costs add upward pressure
on prices, particularly where energy is used intensively. The Outlook sees global agriculture
output growing more slowly over the next decade than in the past 10 years but nevertheless
remains on track with previous estimates to meet the 70 percent increase in world food
production required to meet the market demand of estimated population levels in 2050.
Brazil is by far the fastest growing agricultural producer, with output expected to rise by
more than 40 percent between now and 2019. Production growth is also expected to be well
above 20 percent in China, India, the Russian Federation and Ukraine........pdf, 88 pages....
Read

Globalization of the Dairy Industry: A discussion Paper
The Babcock Institute has published a new discussion paper: "An Evaluation of The Impact of
Globalization on the U.S. Dairy Industry: Threats, Opportunities and Implications." The paper
is authored by William D. Dobson, an agribusiness economist with the Babcock Institute and
an emeritus professor in the Department of Agricultural and Applied Economics at UW-
Madison. The paper provides an analysis of global emerging markets and possible strategies
for the U.S. to become more globally competitive. It builds on information recently released
by the Innovation Center for U.S. Dairy, which predicts worldwide import demand for dairy
products will increase faster than export supply over the next decade. In the next 10-15
years, the U.S. will be well positioned to fill the export demand gap; however, several other
countries are showing promise of developing into major dairy suppliers in the long
term......... pdf, 29 pages..... Read


Webinars Worldwide
Webinars or Web seminars often provide a free or cost effect way of enhancing knowledge
or help stay on top of market trends and opportunities.

This Section is regularly updated. Please recommend a webinar to Functional Foods Weekly

Date What Presenter Timing* Price
Jun 22 Expanding U.S. Market Share in the Food Processing Virginia State, US 1 PM EDT Free
Sector........... Read
Jun 22 Formulation Flexibility with Novel Dairy Proteins from Farbest 2 PM EDT Free
New Zealand.......... Read
Jun 23 Functional Beverages : Fizzle or Sizzle?........... Read Nutraceuticals 2 Pm EDT Free


World
Jun 24 Creating nutritional solutions for women in their DSM 10 AM EDT Free
prime........ Read
Jun 28 Minimising sodium without changing flavour........ Read Nu-Tek 3 PM EDT Free
Jul 7 Private Labels: The breakthrough of the brands of the Planet Retail 11 AM BST Free
future............ Read
Jul 13 Collaboration’s impact on product innovation........ Read Lascom 2 PM EDT Free
Jul 19 Making Sense of Sustainability: What Consumers IFT USD 145
Really....... Read
Jul 19 Biotechnology: What Food Companies Need to IFT USD 145
Know......... Read
Jul 20 Emerging Health Benefits of Coffee: Recent Advances in IFT USD 145
Epidemiologic and Experimental Knowledge......... Read
Jul 21 China: Opportunities and challenges in the world's Planet Retail 10 AM BST Free
hottest retail market......... Read
Aug 11 Global Regulatory Approval for Food Ingredients......... IFT USD 145
Read
Sep 15 Formulation and Utilization of Supplementary Foods in IFT USD 145
Developing Countries........... Read
* For your local time, please check the US Time Zones or US Live time (for US based seminars) and then use
the Time Zone Converter


Conferences & Meetings Worldwide
This Section is regularly updated. Please recommend a conference to Functional Foods Weekly
When What Where
Jun 20-25 NanoAgro 2010........ Read São Carlos, SP, Brazil
Jun 29 Food packaging and waste - innovation, anaerobic digestion and London, UK
nanotechnology......... Read
Jul 17-21 IFT Annual Meeting & Food Expo.......... Read Chicago, US

Jul 25-27 AIFST Annual Conference – Creating the Future of Foods.......... Read Melbourne, Australia
Jul 29-30 Functional Food & Beverage, India............. Read Mumbai, India
Aug 11-12 Dairy Microbiology - the good, the bad, the issues.......... Read Melbourne, Australia

Aug 18-19 Higher Valued Foods – FIESTA 2010; 5th Innovative Foods Conference........ Melbourne, Australia
Read
Aug 22-26 IUFOST 2010 CONGRESS........ Read Cape Town, South Africa
Sep 5-8 Fourth European Conference on Sensory and Consumer Research....... Read Vittoria-Gasteiz, Spain
Sep 7-9 The 3rd Australian Food Safety Conference.......... Read Melbourne, Australia
Sep 12-15 ABIC 2010: Bridging Biology and Business........ Read Saskatoon, Canada
Sep 12-15 New Products Conference........... Read Florida, US
Sep 13-16 The first international scientific conference of Resveratrol and Health.......... Copenhagen, Denmark
Read
Sep 22-24 InterBev 2010............. Read Orlando, US
Oct 5-6 5th International Fresenius Conference “Functional Food”....... Cologne, Germany
For More Info email Diana Grbic: dgrbic@akademie-fresenius.de
Oct 17-20 Food Microbiology Symposium.......... Read Wisconsin, US
Oct 21-23 1st International Diabetes and Obesity Forum........ Read Athens, Greece
Oct 28-29 6th International Symposium Probiotics and Health: Key Findings and New Montreal, Canada
Directions........ Read
Nov 8-11 IDF World Dairy Summit 2010 …….. Read Auckland, New Zealand
Nov 16-18 Hi Europe……. Read Madrid, Spain


Nov 25-26 International Functional Foods Conference.......... Read Oxford, UK

2011
Sep 7-9 Vitafood Asia.......... Read Hong Kong


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