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Franchise India presentation
Iksula is an end-to-end e-commerce solutions provider founded in 2007 with over 200 employees across offices in Mumbai, New Jersey, and Singapore. Iksula has over 40 man-years of e-commerce expertise and powers over 200 online stores. Iksula provides consulting, technology, marketing, content production, merchandising, fulfillment operations, and other services to help clients with their online retail businesses.
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Franchise India presentation
- 2. EBay 13+ Internet Retail Experience, Baazee.com CRICKET Talkative Tajonline Positive Black Label
- 3. Iksula is anEnd-to-End Internet Retail Solutions and Service Provider Internet Consulting Technology Marketing Content Fulfillment Merchandising Operations Production
- 4. 2007 The Year Iksulawas Founded
- 5. 200+ Employees as ofDec-2012
- 6. 40+ Man Years ofeTail Expertise
- 7. 200+ Ecommerce Websites poweredby Iksula
- 8. 3 Offices in Mumbai,New Jersey and Singapore
- 12. Technology Usability Engagement Content
- 19. Similar Products for comparison Toremove from comparison Differences are highlighted
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- 34. Does it really impact your business?
- 37. Sample 1 Sample 2
- 38. Sample 1 Sample 2 “Matter of Fact” “Experiential” Presentation Presentation Catalog Photography Basic photography Detailed information 0.7% conversion rate 1.3% conversion rate Conversion Rate Everything remaining the same, we saw a doubling of conversion rate after we improved the product pages
- 39. Enhances the usabilityof your site Search – indexed content Browse by attributes Compare products Reduces your operational costs Lesser product returns as informed buying Reduces costs of marketing Structured data helps in fulfillment planning And also improves your product page conversion rate Informed buying decisions
- 40. Should be quick& informative, the most important Product Titles points Descriptions Highlight the consumer benefits & romanticize the product Well shot photographs that showcase the finer product Images & Videos detailing Key Features Quick summary of the most important selling points Attributes & A very detailed list of all the product attributes Specs Well chosen products which can complement or Cross & Up Sells supplement
- 41. A great producttitle structure Product Titles •“Brand Name / Collection” “What the product is” “Key Attribute/s” Descriptions Examples Images & Videos •Trademark Global Wood 3 in 1 Chess Backgammon Table Key Features •Globus Blue Sleeveless Ethnic Kurti with Embroidery and Lace Attributes & •Masai Patio Table Set (2+1) Teak Finish Specs Sample websites Cross & Up Sells Wayfair.com, Globusstores.com
- 42. Descriptions have tobe engaging Product Titles •.. has to highlight consumer benefits and not list out product features. Eg: this digital camera comes with Descriptions 8X zoom which allows you to get close to the action from far away •.. should have crisp language, be grammatically Images & Videos correct. No spelling mistakes •… should be interestingly written - the reader should Key Features want to read the entire description •.. should have a structure Attributes & •.. should be original. Mr.Panda hates copied content Specs Sample websites Cross & Up Sells Wayfair.com, Globusstores.com
- 43. Product Titles A picture has to give a realistic feel of the product •.. high resolution photographs, which users can zoom Descriptions into, are always better •.. should be shot from multiple angles Images & Videos •… offer close up to design details •… for star products, or very high volume products, get videos done Key Features Attributes & Good picture is a result of Specs •The type of photography – table top, catalog, editorial Cross & Up Sells •Technology used to display pictures
- 44. Table Top Product Shots Shot on top of a table Prevalent for non-fashion products
- 46. Focus is on the product Background is usually one tone so that it doesn’t take away from the product Makeup and poses are subdued Common background used are White and Grey Mostly, no props are used Apt for E-commerce due to low costs of production Example : Zara, Neiman-Marcus, Diesel, Globus, Armani Collezioni, Burberry, Levis
- 48. The model is on location, in an environment, or living/interacting with a lifestyle Focus on styling, makeup and posture Wardrobe may have more of accessories. Usually follows a theme Model as well as background is very styled. Magazine like look and feel Example : Benetton, Versace Catalog shopping sites: http://www.google.com/catalogs/
- 49. Product Visualization Product Personalization and • Image Resizing Configurator customization • Magnifying Glass Eg: Room designer Eg: Bunnies, Best • dHTML Zoom and Pan Buddies • Multi-Image Zoom and Pan • Inset Creation • Printed Work Previews Some really cool technologies out there • Image Overlays Liquid Pixels • 360° Spin Scene 7 (Adobe) • E-Catalog Rich FX (Channel Advisor Product
- 50. •Easily create aninset and zoom into a specific area of the image •http://www.liquidpixels.com/demos/demos.m?name=Inset
- 51. •Quickly change thecall out style, text and position •http://www.liquidpixels.com/demos/demos.m?name=Splatmaker
- 52. •Change color /design of elements within the photograph •http://www.liquidpixels.com/demos/demos.m?name=Room
- 53. •User can personalizethe product real time •http://www.liquidpixels.com/demos/demos.m?name=Room
- 54. Should talk aboutthe most important product features Product Titles •.. should give more details about a feature, rather than just list it •.. should be a short list, suggested at a maximum of 4-5 Descriptions •.. should precede the main description Images & Videos Example (Product: Jabra Bluetooth Wave Black •3 layer Wind Noise Reduction Key Features •Multiuse - connects to 2 Bluetooth devices simultaneously Attributes & •Behind-the-ear style for all day comfort Specs •Up to 6 hrs talk time & 8 days standby time. Cross & Up Sells Sample websites Wayfair.com, Globusstores.com
- 55. Should be exhaustiveand accurate Product Titles •.. should list out all the attributes of the product •.. information should be standardized for easy Descriptions comprehension. Eg: gm vs. gram •.. structuring into sections makes for easy Images & Videos comprehension. Eg for mobile phones: General Information, Connectivity, OS, Multi-media, Dimensions • .. should be accurate Key Features Attributes & Specs Sample websites Cross & Up Sells Gsmarena.com, snapdeal.com
- 56. Merchandiser selection driven Product Titles Market basket analysis • An old offline retail technique which evaluates groups of Descriptions products that are bought together Collaborative filtering – pioneered by Amazon Images & Videos • Users who bought this also bought that • Wikipedia Defiinition “the method of making automatic predictions about the interests of a user by collecting taste Key Features information from many users” Discover tool – Amazon again Attributes & • Website recommendations based on your search history, Specs and aggregated data collected from other users • Recommendations not necessarily based on what you are Cross & Up Sells searching for
- 57. Product content enhances the usability of your site to increase conversions, and thereby revenues; while also reducing your costs
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- 60. New innovative paymentsolutions.
- 61. Buying through mobiletexting.
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- 67. Instant show andTell.
- 68. Instant show andTell.
- 69. Instant show andTell.
- 70. Instant show andTell.
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