Fragrance Trends Fall/Winter 2017

est.
1908
THE LEBERMUTH CO. | FALL/WINTER 2017-2018 | FRAGRANCE TREND REPORT
THE LEBERMUTH COMPANY
4004 Technology Drive
South Bend, Indiana 46628
1.800.648.1123
www.lebermuth.com
Essential Oils | Fragrances | Flavors

est.
1908
SPIRITUAL AWAKENING
Spiritual Awakening is inspired by Southern
Asia, specifically the exotic and holistic
approach to healing and self. This story will
bring focus to one’s strength and peace found
within.
The significance of the balance between body,
mind, and spirit, a practice known as Ayurveda,
is emphasized. It is based on the belief that
one’s health and wellbeing are dependent upon
all aspects of one’s self being in harmony with
the universe. This trend promises to bring you
back to yourself, through exploration, focus, and
balance.
Ingredients that evoke this harmony include
green cardamom, turmeric, black cumin and
coriander.
Products that promise to aid one in their inner
harmony and keep them in touch with the
universe will become a part of this trend story.
Fragrance Trends Within This Story:
Inner Being
A fragrance in this category is not meant to simply smell pleasurable. It is
instead meant to bring to life the souls that move inside of us. Connections to
our body’s spiritual centers will come with these aromas. Fragrances will be
heavily influenced by incense, as its’ use is common in holistic healing and the
promotion of well-being.
• Reflection AN 90-3012-26
• Incense Kyoto 93-0120-66
• Navel Chakra AN 95-5000-48
Purification
Fragrances of Purification are inspired by a peaceful getaway to an ancient
culture. The rejuvenating experience that is travelling to an unexplored, exotic
land is brought to life by the aromas of fresh, herbaceous, and tranquil notes,
while the ancient calming effect of tea provides healing and relaxation.
• Jasmine Green Tea AN 91-1043-19
• Chamomile Sage 94-4003-27
• Healing Pools 93-0109-95
• Tranquility 93-0114-62
Harmony & Bliss
Welcome harmony into your life as you find your inner bliss on an adventure
to an unknown land. Renew your senses among undiscovered territory and
its natural fragrance of soft musk, fresh woods, and gentle florals. Seek and
crave adventure and new experiences to achieve a greater sense of being and
connection.
• Sandalwood Dream 95-5000-59
• Oriental Sandalwood Amber 90-3030-66
• White Wildflowers AN 93-0122-11
• Oriental Seas II 93-0130-31

KITSCHY INDIVIDUAL est.
1908 Kitschy Individual speaks to the thrift
store shopper with a smart, creative side. She
thrives on giving old objects new life, joining the
modern movement of repurposing. In this trend
story, a woman fully embraces her quirks and
unique qualities, as she brings to life materials
and textures that have been long forgotten. This
trend brings to light the individual that is slightly
offbeat, but aware, retro, but with an energetic,
modern twist.
Popular ingredients within the Kitschy
Individual’s regime will include artichoke,
oatmeal, beets, coconut oil, purple potatoes
and hemp mylk. If you can put it in your body,
the better it is for your personal care routine.
This trend speaks to the health conscious,
specifically those who follow a vegan diet.
Foods and beverages continue to inspire
unique pairings of fragrances and unexpected
ingredients.
Tea Party
The nostalgic pastime of enjoying afternoon tea in the flower garden leads to
herbal fragrances with a sophisticated and fruity twist. Freshly steeped tea
emits classic aromas that comfort and soothe, while citrus and sweetened
fruits lend the offbeat inspiration this distinct individual craves.
• Apricot Rosewater 95-5000-97
• White Citrus Veil AN 91-1029-98
• Fig & Tea AN 91-1020-46
• Darjeeling Devotion – 95-5002-19
Herbal Elixir
As a health-conscious warrior, the Kitschy Individual believes in growing one’s
own. Window sills are full of freshly potted herbs warming in the sun, patios
and porches offer container vegetable gardens brimming with crisp lettuce,
tomatoes, peppers and carrots. The fresh green leaves, damp earth and sun-
ripened harvest intertwine and inspire one of a kind fragrance creations.
• Tomato Vine 93-0101-40
• Fresh Herbal AN 91-1033-30
• Purely Herbal 94-4000-56
• Cire Trudon Herbal Type 93-0130-88
Cozy Charm
Textured, retro and repurposed materials speak to the Kitschy Individual’s
interests. They inspire reflection and connect past and present. Snuggle up
with cozy fabrics like woven cashmere, sueded leather and brushed flannel.
Add a splash of color to your space by hanging a vintage quilt as art, reclaim
and install an old barn door or use weathered wood siding as flooring.
• Amber Cashmere AN 93-0130-37
• Sandalwood & Shea 91-1027-86
• Vintage Amber 90-3026-15
• Warm Rustic Woods 94-4002-72

GREEK LUXURY est.
1908 Greek Luxury fuses modern luxuries and
indulgences with the allure and mystery of
the ancient world. Cool notes reminiscent of
tranquil marble and forgotten seas, along with
aphrodisiac notes of musk, amber and patchouli
will create fragrances that are unique, classic,
and most importantly, luxurious.
Grecian traditions of homeopathic treatments
and beauty rituals romanticized in mythology
offer ingredient inspirations for personal care
and fragrance. Pomegranate, rose water,
Materials and colors inspired by opulent
gemstones, such as amethyst and rose quartz,
lend sophistication and class to product
packaging.
Elegance
Elegance and stark beauty is found in marble statues of the ancient world.
Channel this primal elegance by imagining yourself walking through a
contemporary museum hall. High ceilings, decorative glass, filtered sunlight,
gleaming white marble and intricate tapestries envelop and amuse. Fragrances
evoke purity and light and are clean, simple and supremely sophisticated.
• Sunny AN 93-0129-03
• White Soap AN 91-1038-51
• New York Flower Shop 95-5001-64A
• L’occitane Milk Type 91-1033-20
• Ivy, Cucumber & Verbena 92-9014-53
Decadence
The environment is festive and the mood is cheerful. Everyone is laughing and
dancing around you. The party is rich and lavish. Your spirits are lifted. The
bubbles tickle your nose as you toast yourself and take another sip of sparkling
champagne. Enjoy chocolate dipped strawberries, frosted macaroons and
layered cream cakes. Indulge yourself, you deserve all this and more!
• Sparkling Ginger Ale 95-5000-88
• Chocolate Bon Bon 93-0113-83A
• Pineapple Mimosa 95-5000-96
• Apricot Cream Cake 90-2024-09
Aphrodite’s Touch
Aphrodite brings you fragrances that evoke sensuality and romance. Passion
is ignited as sheets of silk gently caress your skin as you sink into plush velvet
pillows and a soft cashmere throw. The fabrics are cool and warm at once. You
feel your heart rush and your pulse is in your throat. Be impulsive, take in the
night, fall in love, surrender to the beauty of the experience.
• Enchanted Romance 93-0112-55
• Midnight Pomegranate II 93-0107-95
• AN Sensuality 91-1023-19
• Vanilla Sensual 90-3029-61

DEMOCRACY est.
1908 Democracy gives way to the current political
climate, bringing about change-makers and
those seeking truth, fairness and equality.
Members of the movement seek to bring
societal issues into the spotlight and challenge
the powers that be by expressing their own
sense of style.
Expressive street art and graffiti, delivers a
powerful message. It is front and center and it
sparks action and creative conversations. The
liberated culture, ideas and feelings are reflected
in fabric and nail designs as well as product and
package graphics. Unconventional makeup and
hairstyles find their place among the crowds,
with darkened eyes, baby bangs, buzz cuts and
dip dyed hair strands. Pops of color throughout
show individuality, flair and rebelliousness.
Use of edgy and unexpected materials like
charcoal in personal care products continues,
but look for other unique ingredients such as
black salt, menthol, bamboo sap, fermented
honey and coal tar.
Riot
Change sparks riots, and so the match meets the flame, igniting powerful
excitement and danger. Power, seduction and explosive sensations surround
these fragrances. Seeking justice for the future is elusive, spectacular and
exciting.
• Sultry Citrus Myrrh AN 92-9014-21
• Molten Spark 94-4001-68
• Feu De Bois Type 91-1020-65
Revelation
The modern feminist discovers that one can be feminine, yet demanding of
her place in the world. The stereotypes associated with Feminists are thrown
out the window as women embrace and welcome who they are, not who they
are expected to be. Follow your dreams. Be strong, be true, be unique, be you.
• Power Boost AN 91-1036-52A
• Pure Grace Type 91-1038-40
• Dreams AN 91-1040-56
• Black Woman Unique Type 93-0112-50
Unconventional
Those who speak up and stand out in a crowd aren’t afraid of the
consequences. Inspired by a sharp edge and primal spirit that isn’t afraid to
take risks. These fragrances are intoxicating and uninhibited and reveal the
rebel inside each of us.
• Viva La Juicy Noir Type 91-1043-89
• Cire Trudon Madeline Type II 95-5000-65
• Eau Contemporaine Type II 95-5001-90
• Allure 93-0122-71A

NATIVE est.
1908 Native takes us to the primitive emptiness
of the Australian Outback and pays homage
to the longstanding culture of the indigenous
Aboriginal people. Utilizing their knowledge
of the land and its’ unique resources provides
native formulations that infuse skincare with
revolutionary healing concepts. The plants of
the desolate Bushland become key ingredients
and it is believed that the harsh environment of
the climate is responsible for their exceptional
potency and antioxidant properties.
The natural approach to healing is sacred
among this honored culture. The botanicals
growing in the area include super fruits and
flower nectars that are not found anywhere else
in the world. Kangaroo apple, emu bush, caviar
lime, kakadu plum, prickly pear and cactus
water offer high levels of bioactive ingredients
for intense healing benefits. Circle and dot body
decorations, paint smudges and handcrafted
ritual art define the use of colors in this trend.
From the Ashes
In the quiet of the desert night, a fire is the only light. The intense heat,
deep smoke and woody accords are alluring and energizing. These powerful
fragrances are irresistible; they draw you in like a moth to the flame. The
unmistakable perfume of Australian Sandalwood lingers in the air as the fire
dies and the sun begins to rise.
• Fire EO Blend 95-5001-17
• Patchouli Embers 93-0116-95
• Fire Amber 95-5001-54
• Sacred Sandalwood 93-0130-51A
Succulent Trail
Throughout the desert, sweet, green succulents grow in the harsh, dry heat
and offer spectacular color to an otherwise desolate landscape. Fresh cactus
blossoms infuse the natural surroundings and you are immersed in the
distinctive scent only the desert landscape can offer. Crisp, arid and oddly
refreshing.
• Velvet Moss 92-9011-14
• Basil Sage & Mint II 93-0116-94
• Cactus Cream II 93-0132-53
• Aloe 95-5001-92
Ancient Desert
The desert is the homeland and a source of inspiration to the native
Aboriginal people. It energizes them and provides strength and spiritual
connections. These fragrances are sensual, intense and exciting and are
inspired by the sun setting over the vast Australian wilderness.
• White Sand Desert AN 95-5000-44A
• Frankincense Limon AN 92-9009-34
• Sonoran Sunset 93-0100-14

Fragrance Trends Fall/Winter 2017

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