Formisimo identifies that 67% of website visitors abandon checkouts or forms due to frustration. They analyze user behavior in online transactions to highlight pain points and help clients increase conversion rates. Their business model is freemium, with services starting at £500/month, and they aim to predict user drop-off to enable timely interventions.

1. www.formisimo.com
@formisimo
STOP HATE

2. @formisimo
Problem
67%
Of website visitors
who start to fill in
a checkout or form
don’t complete it.

3. Problem
People Hate
Checkouts
They’re painful.
Frustrating.
But necessary.

4. We measure what people do in online checkouts
and forms and show our clients the pain points.

5. @formisimo
The Team
Tom NewAl Mackin

6. 850
76%
27%
USERS
INCREASE IN
CONVERSIONS
NEW USERS
ARE SUPER

7. @formisimo
Featured on:

8. @formisimo
How do we make money?
Freemium
£500+/month

9. @formisimo
Who are our competitors?

10. @formisimo
What Next?
PREDICTING
THAT USERS
WILL LEAVE YOUR
CHECKOUT
AND ALLOWING YOU
TO SAVE THEM
BEFORE THEY GO

11. @formisimo
www.formisimo.com