The emergence of innovative and highly effective digital strategies to engage ‘fans’ in sport, carries with it lessons and examples for all organisations in how to develop more compelling relationships with audiences.
Covering personalisation, single user view, incentive and reward, UGC support the presentation draws on actual case studies including Manchester City FC, The RFU, the FA and Next Generation Series (NGS) to highlight not only the latest technologies but also the organisational culture required to make audience engagement a win/win exercise for organisation and audience.
First presented at Sitecore's Digital Trendspot UK 2012, London, March 2012
Lessons From Sport at Internet World 2012 - Jon Reay, Aqueductjreay
The emergence of innovative and highly effective digital strategies to engage ‘fans’ in sport, carries with it lessons and examples for all organisations in how to develop more compelling relationships with audiences.
Covering personalisation, single user view, incentive and reward, UGC support the presentation draws on actual case studies including Manchester City FC, The RFU, the FA and NextGen Series (NGS) to highlight not only the latest technologies but also the organisational culture required to make audience engagement a win/win exercise for organisation and audience.
Presented at Internet World, London, April 2012
The emergence of innovative and highly effective digital strategies to engage ‘fans’ in sport, carries with it lessons and examples for all organisations in how to develop more compelling relationships with audiences.
Covering personalisation, single user view, incentive and reward, UGC support the presentation draws on actual case studies including Manchester City FC, The RFU, the FA and Next Generation Series (NGS) to highlight not only the latest technologies but also the organisational culture required to make audience engagement a win/win exercise for organisation and audience.
First presented at Sitecore's Digital Trendspot UK 2012, London, March 2012
Lessons From Sport at Internet World 2012 - Jon Reay, Aqueductjreay
The emergence of innovative and highly effective digital strategies to engage ‘fans’ in sport, carries with it lessons and examples for all organisations in how to develop more compelling relationships with audiences.
Covering personalisation, single user view, incentive and reward, UGC support the presentation draws on actual case studies including Manchester City FC, The RFU, the FA and NextGen Series (NGS) to highlight not only the latest technologies but also the organisational culture required to make audience engagement a win/win exercise for organisation and audience.
Presented at Internet World, London, April 2012