This presentation discusses Elastic's enterprise search products including Enterprise Search, App Search, and Workplace Search. It provides an overview of Elastic's search solutions, connectors that integrate various tools and data sources, analytics features to understand search behaviors, and the Search UI tool to build custom search experiences. The presentation contains forward-looking statements and cautions that actual results may differ from expectations due to risks and uncertainties.

1. 1
Forever free and open
Enterprise Search
Jason Bynum
Team Lead, Enterprise Search
Kellen Person
Team Lead, Workplace Search
Rich Kuzsma
Team Lead, App Search

2. 2
This presentation and the accompanying oral presentation contain forward-looking statements, including statements
concerning plans for future offerings; the expected strength, performance or benefits of our offerings; and our future
operations and expected performance. These forward-looking statements are subject to the safe harbor provisions
under the Private Securities Litigation Reform Act of 1995. Our expectations and beliefs in light of currently
available information regarding these matters may not materialize. Actual outcomes and results may differ materially
from those contemplated by these forward-looking statements due to uncertainties, risks, and changes in
circumstances, including, but not limited to those related to: the impact of the COVID-19 pandemic on our business
and our customers and partners; our ability to continue to deliver and improve our offerings and successfully
develop new offerings, including security-related product offerings and SaaS offerings; customer acceptance and
purchase of our existing offerings and new offerings, including the expansion and adoption of our SaaS offerings;
our ability to realize value from investments in the business, including R&D investments; our ability to maintain and
expand our user and customer base; our international expansion strategy; our ability to successfully execute our
go-to-market strategy and expand in our existing markets and into new markets, and our ability to forecast customer
retention and expansion; and general market, political, economic and business conditions.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially are included in
our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for
the most recent fiscal year, our quarterly report on Form 10-Q for the most recent fiscal quarter, and any
subsequent reports filed with the SEC. SEC filings are available on the Investor Relations section of Elastic’s
website at ir.elastic.co and the SEC’s website at www.sec.gov.
Any features or functions of services or products referenced in this presentation, or in any presentations, press
releases or public statements, which are not currently available or not currently available as a general availability
release, may not be delivered on time or at all. The development, release, and timing of any features or functionality
described for our products remains at our sole discretion. Customers who purchase our products and services
should make the purchase decisions based upon services and product features and functions that are currently
available.
All statements are made only as of the date of the presentation, and Elastic assumes no obligation to, and does not
currently intend to, update any forward-looking statements or statements relating to features or functions of services
or products, except as required by law.
Forward-Looking Statements

3. 3
Instantly search across all the tools you use at
work, including Dropbox, Salesforce, G Suite,
JIRA, Confluence, and more.
A powerful set of APIs and developer tools
designed for developers building rich, user-facing
search applications.
Create and manage a tailored search experience
for your website with world-class relevance,
intuitive customization, and rich analytics.

4. Elastic Subscription Options
ELASTIC CLOUD
FREE PAID
Open Source
Features
Free Proprietary
Features
Paid Proprietary Features
+
Elastic Support
PAID
OPEN SOURCE BASIC GOLD PLATINUM ENTERPRISE
SELFMANAGEDSaaS

5. 5
There’s always
budget for free...

6. Elastic Enterprise
Search, including App
Search and Workplace
Search, now available
in our free distribution
tier

7. Workplace Search:
Connectors & groups
Transforming organizational data
into a trove of insightful treasure

8. What is a connector?
It’s the code that extracts and
ingests rich data from your
favorite workplace tools into the
Elasticsearch cluster at the heart
of Workplace Search.
OneDrive, Jira, GitHub, Dropbox,
and more — ingest and search
them all, today, for free.
8

9. Connector basics
1. A connector syncs via API to a source.
2. Source data is indexed into Elasticsearch.
3. Data becomes unified and searchable.
Search is the signature

10. Search is just the tip of
the iceberg...

11. More than meets the eye
Ingest → Enrich → Empower
Data are ingested:
GitHub, Google
Drive, and similar.
1 2 3
Source activity
events are
captured in the
ECS format.
ECS events
catalyze
interactions across
the Elastic Stack.

12. ECS, eh? What’s that?
Elastic Common Schema

13. Elastic Common
Schema
Unifies analysis modes in the
Elastic Stack:
• Search
• Drill-down and pivoting
• Data visualization
• Machine learning-based
anomaly detection
• Alerting
“ECS streamlines your ability to
automatically correlate data from wildly
different data sources.”
“ECS is the secret sauce.”

14. Source activity logs
Watch your sources

15. Source activity logs
Easy on the eyes, even easier for the Stack
Creation
Deletion
Change/update
Event types
.ent-search-workplace-search-content-events
-ecs-ilm-logs-production-2020.08.15-000001

16. Quin Hoxie, Tech Lead, Enterprise Search
Learn more in the ElasticON session:
“Better together: How Elastic solutions work in tandem”
“With source activity logs, you can unlock so
much potential in the rest of the Stack — from
business intelligence dashboards to detecting
abnormal document deletion behavior”

17. Source activity logs
And we’re just getting started!
Business analytics, content metrics, and more!
ECS is digestible throughout the Elastic Stack.
Event substance will improve over time.

18. Bring the whole team, get the
whole picture

19. Group support for your many teams
Control who can search for what

20. Fine-tune group relevance
Different groups have different relevance needs

21. 21
Search UI
For fast development of dynamic, powerful
search experiences

22. Story time!
The tale of the elastic.co search bar

23. The elastic.co search bar

24. Implementing the elastic.co search experience
(there’s more than meets the eye)

25. My favorite feature: Search UI
github.com/elastic/search-ui

26. All the search features
With just a few lines of code
Auto-complete
Smart URLs for direct result linking
Faceted search
Styled, sortable results display, with paging

27. Search UI walk-through
A glimpse into its simplicity

28. 4K
Code retrofit
with Search UI
Resulted in 4,000
fewer lines of
Elastic.co UI code
Addition by subtraction

29. 29
Analytics
Elastic App Search surfaces real-time data for actionable insights.

30. Analytics
Actionable insight into search behaviors

31. Query Analytics
• Available out-of-the-box
• Most frequent queries
• Queries with no results

32. Query Analytics
Most frequent queries and queries with no results

33. Synonyms
Create a synonym to improve results

34. Synonyms
Create a synonym to improve results

35. Click Analytics
Top queries with and without clicks.

36. Click analytics
• Requires click-through events
• Queries with the most clicks
• Queries with no clicks

37. Generating click-through events
curl –XPOST
localhost:9200/api/as/v1/engines/national-parks-demo/click
-H 'Content-Type: application/json'
-H 'Authorization: Bearer search-this9is2ye6not45dad5real4key'
–d ‘
{
“query” : “everglade”,
“document_id” : “park_zion”,
“request_id” : “e4c4dea0bd7ad3d2f676575ef16dc7d2”,
“tags” : [“firefox”, “web browser”]
}’

38. Click analytics

39. Curations
Simply drag and drop to promote documents in real time

40. Analytics
Actionable insight into search behaviors.

41. elastic.co/enterprise-search

42. 42
Safe Harbor Statement
This presentation includes forward-looking statements that are
subject to risks and uncertainties. Actual results may differ
materially as a result of various risk factors included in the reports
on the Forms 10K, 10Q, and 8K, and in other filings we make with
the SEC from time to time. Elastic undertakes no obligation to
update any of these forward-looking statements.

43. 43
Thank You!