För mycket content, för lite marketing. Det är tesen i denna presentation, som handlar om sex verktyg som gör att dina idéer lättare fastnar och kan spridas vidare av dem som tar del av dem.
China: Data Driven User Engagement and AcquisitionMarco De Cesaris
Leveraging Data and Technologies for Marketing and Advertising in order to create opportunities in Optimization, Segmentation, Targeting, CRM, Users Profiling.
För mycket content, för lite marketing. Det är tesen i denna presentation, som handlar om sex verktyg som gör att dina idéer lättare fastnar och kan spridas vidare av dem som tar del av dem.
China: Data Driven User Engagement and AcquisitionMarco De Cesaris
Leveraging Data and Technologies for Marketing and Advertising in order to create opportunities in Optimization, Segmentation, Targeting, CRM, Users Profiling.
WHAT DO YOU BELIEVE ARE THE GREATEST CHALLENGES FACING THE SECTOR OR INDUSTRY YOU WOULD LIKE TO SPECIALIZE IN AT IE? WHAT ROLE DO YOU HOPE TO BE ABLE TO PLAY IN THIS SECTOR OR INDUSTRY IN THE MEDIUM TERM?
Don't Just Gamble: Data Driven Strategy For The Launch Of 2 New Global Analyt...Marco De Cesaris
Price Strategy and Analytics Strategy studies for the launch of 2 new analytics products.
Real case study made anonymous (upon written approval of the company involved).
FIAT Case Study - Web Analytics And Media Data Analysis In The Automotive Ind...Marco De Cesaris
Web analytics and data analysis are becoming far more important to business. These tools
and analysis allow you to judge on the performance of the business and at the same time
can help in forecasting. If well integrated web analytics and data analysis can provide
good recommendations and insights for the decision makers, and can also allow
immediate changes on the website (adding, removing, editing pages and/or content), and
again can help in improving media planning (and ad spend), and these kind of analysis
definitely help in the process of business optimization.
This is a practical empirical research rather than a theory based research. All the work is
based on real data from a blue chip company in the automotive Industry: FIAT UK.
Dissertation submitted in partial fulfilment for the degree of
MA in Electronic Communication and Publishing,
School of Library, Archive and Information Studies,
University College London.
The managerial grid model (1964) is a situational leadership model developed by Robert R. Blake and Jane Mouton. This model originally identified five different leadership styles based on the concern for people and the concern for production. The optimal leadership style in this model is based on Theory Y.
O VTL Empresas é um aplicativo criado para simplificar a gestão de pequenas empresas. Ele facilita o relacionamento do empreendedor com seus clientes, viabiliza de forma simples a distribuição de tarefas para seus funcionários e auxilia nos setores comercial e financeiro. O grande diferencial do aplicativo é permitir tudo isso com uma interface inovadora e por um preço acessível para empreendedores individuais e microempresas.
Projetado para ser fácil de usar e veloz, aumenta a produtividade do gestor e não demanda treinamento, podendo ser utilizado por quem tem pouca prática digital.
WHAT DO YOU BELIEVE ARE THE GREATEST CHALLENGES FACING THE SECTOR OR INDUSTRY YOU WOULD LIKE TO SPECIALIZE IN AT IE? WHAT ROLE DO YOU HOPE TO BE ABLE TO PLAY IN THIS SECTOR OR INDUSTRY IN THE MEDIUM TERM?
Don't Just Gamble: Data Driven Strategy For The Launch Of 2 New Global Analyt...Marco De Cesaris
Price Strategy and Analytics Strategy studies for the launch of 2 new analytics products.
Real case study made anonymous (upon written approval of the company involved).
FIAT Case Study - Web Analytics And Media Data Analysis In The Automotive Ind...Marco De Cesaris
Web analytics and data analysis are becoming far more important to business. These tools
and analysis allow you to judge on the performance of the business and at the same time
can help in forecasting. If well integrated web analytics and data analysis can provide
good recommendations and insights for the decision makers, and can also allow
immediate changes on the website (adding, removing, editing pages and/or content), and
again can help in improving media planning (and ad spend), and these kind of analysis
definitely help in the process of business optimization.
This is a practical empirical research rather than a theory based research. All the work is
based on real data from a blue chip company in the automotive Industry: FIAT UK.
Dissertation submitted in partial fulfilment for the degree of
MA in Electronic Communication and Publishing,
School of Library, Archive and Information Studies,
University College London.
The managerial grid model (1964) is a situational leadership model developed by Robert R. Blake and Jane Mouton. This model originally identified five different leadership styles based on the concern for people and the concern for production. The optimal leadership style in this model is based on Theory Y.
O VTL Empresas é um aplicativo criado para simplificar a gestão de pequenas empresas. Ele facilita o relacionamento do empreendedor com seus clientes, viabiliza de forma simples a distribuição de tarefas para seus funcionários e auxilia nos setores comercial e financeiro. O grande diferencial do aplicativo é permitir tudo isso com uma interface inovadora e por um preço acessível para empreendedores individuais e microempresas.
Projetado para ser fácil de usar e veloz, aumenta a produtividade do gestor e não demanda treinamento, podendo ser utilizado por quem tem pouca prática digital.
2. Per Torberger, One Man Show 2011
”Oavsett om du driver en webbyrå
eller är en bloggare med krav på pre-
standa och flexibilitet, så kommer tu
att älska din VPS. Och skulle du be-
höva ännu mer prestanda, så kan din
server kan uppgraderas direkt och
utan nertid med några få klick i din
kontrollpanel.”
3. Per Torberger, One Man Show 2011
”Vi vet att ditt lilla företag är början
på något bra. Så vi har hittat på något
litet, bra… och billigt.
Lyft företaget till nästa nivå med HP
ProLiant MicroServer med AMD Ath-
lon II Neo-processor. Det är din per-
fekta förstaserver.”
~ Dagens Industri
7. Per Torberger, One Man Show 2011
Slentrian = mekanisk
vanemässighet, eller
”oinspirerat och på ren
rutin”
8. Per Torberger, One Man Show 2011
... det du vill ha, när du behöver
det; Vi är inte bara bra, vi är
bäst också!; Låt oss ta hand
om dina problem; Vi är ett in-
novativt … ; när det är som
bäst …; Nu har vår blåbärssop-
pa blivit ännu godare ...
9. Per Torberger, One Man Show 2011
Innovativt, i fram-
kant, skräddarsytt,
unikt, noga utvalt,
optimal, marknadens
...
10. Per Torberger, One Man Show 2011
Nästan, ganska,
knappt, drygt, med
mera, bland annat,
hela, lite, närapå ...