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Uploaded byAleksandr Skakalkin
Foodurama week 1
Foodurama is a website service that aims to help food delivery services improve their online presence and ordering capabilities. They conducted several experiments to test hypotheses about food delivery services' needs and interest in Foodurama's services. Their findings showed that some food delivery services are interested in trying Foodurama to generate more leads, while others need help with their existing websites. Moving forward, Foodurama plans to launch an MVP website and continue validating their hypotheses through customer interviews.
Foodurama week 1
- 1. FOODURAMAYou care aboutmeals. We care about orders.
- 2. + Together we makepeople happy ;)
- 3. Get your ownwebsite with perfect conversion for 150 euro per mounth
- 4. Hypothesys and Expected Findings Hypotheses Anyfood delivery service needs a website Pass/Fail Criteria More than 50% of owners of food delivery services without websites agree to try FOODURAMA Planned Actions 1. Find food delivery services without websites 2. Show FOODURAMA to owners of that services 3. Suggest owners to try FOODURAMA Facts, Key Learnings and Insights Two of three asked food delivery services agree to try FOODURAMA
- 5. Hypothesys and Expected Findings Hypotheses Enterpreneurs, whostarts a food delivery service thinks about a website Pass/Fail Criteria More than 10% of visitors from CPA-campaign try FOODURAMA Planned Actions 1. Make the landing page 2. Make the CPA- campaign 3. Check the conversion of the CPA-traffic on the landing page Facts, Key Learnings and Insights
- 6. Hypothesys and Expected Findings Hypotheses Alot of food delivery services is not satisfied with their websites Pass/Fail Criteria More than 10% of owners of food delivery services without websites agree to try FOODURAMA Planned Actions 1. Find food delivery services which has a websites 2. Show them the FOODURAMA 3. Suggest them to try FOODURAMA Facts, Key Learnings and Insights Some of the food delivery services needs more leads from their websites
- 7. What did wedo? 1. We’ve made the questionary for the interviews with owners of the food delivery service 2. We had one interview by phone 3. We’ve got two requests of the trying FOODURAMA from enterpreneurs, who started their food delivery services 4. We’ve agreed on cooperation with AllMenus.ru service 5. We were working on MVP of the our service 6. We were talking about FOODURAMA with an experts of RIS Launch Pad
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- 13. Next week actionplan 1. Make the landing page 2. Try to sell to one or two enterpreneurs 3. Launch MVP 4. Get 1-5 interviews to check hypotheses